Are you designing with your customers in mind? Our guest today is Christian Freissler, who has designed in just about every category, from airplane cabins to Apple accessories. Christian has 14 patents and counting, including one for manufacturing gelatin food products. His latest venture is Evolve Collaborative, a Portland-based insight, design and innovation agency that strives to solve complex problems through design. Today he walks us through the Attract, Engage, Extend model that you can apply to your brand, product, or service. For show notes and a downloadable piece on Attract, Engage, Extend, visit Builttostay.com @builttostay.