Built To Win: Marketing, Sales, Faith, and Building a Life That Matters

The conversation delves into the sales process, emphasizing the importance of setting appointments and conducting discovery meetings. It also highlights the significance of pre-call preparation, the presentation stage, and the follow-up process. The closing of the deal is discussed, with an emphasis on nurturing leads and avoiding the hard close approach.

Takeaways

• Sales process is crucial
• Setting appointments is key

Chapters

• 00:00 Introduction to Sales Process
• 05:29 Discovery Meeting and Pre-Call Preparation
• 13:13 Presentation Stage
• 23:21 Follow-Up and Closing the Deal

The conversation covers the importance of being prepared for more leads, fixing the message, identifying ideal customers, crafting the right message, answering the phone, follow-up strategy, sales system and process, understanding your numbers, and stewardship for growth.

Takeaways

• Prepare for more leads by fixing your message, identifying ideal customers, and crafting the right message.
• Answering the phone and having a follow-up strategy are crucial for lead conversion and customer retention.

Chapters

• 00:00 Preparing for More Leads
• 08:16 Answering the Phone and Follow-Up
• 16:44 Sales System and Process
• 23:48 Stewardship and Preparation for Growth

Welcome to the very first episode of Built to Win — the podcast where we talk marketing,

sales, faith, and what it really takes to build a life and business that matters.

In this inaugural episode, hosts Jonathan Watkins and Brent Killen, co-founders of JBX

Strategies, share the story behind the podcast, their nearly 30-year business partnership, and

the lessons they learned from building, scaling, and eventually exiting their first company, Digital

Planet.

Jonathan and Brent talk about how they met in the telecommunications industry, the leap of faith

that pushed them to leave corporate sales and start their own company, and the real struggles

that come with entrepreneurship — including starting from zero, fighting through hard seasons,

ignoring the naysayers, and learning not to quit too early.

They also explain why they launched Built to Win: to give back to business owners by sharing

practical lessons on sales, marketing, leadership, faith, discipline, and growth.

Whether you’re a home service business owner, entrepreneur, sales professional, or someone

thinking about taking the next step in life or business, this episode sets the foundation for what

Built to Win is all about.

In this episode, you’ll hear:

● How Jonathan and Brent met and became business partners

● The “get out of the boat” moment that changed everything

● Lessons learned from starting Digital Planet

● Why sales, process, and activity solve a lot of business problems

● Why they started JBX Strategies after selling their first company

● What listeners can expect from future Built to Win episodes

● How faith, business, and giving back all fit together

Built to Win is for business owners and leaders who want to grow with purpose,

discipline, and faith.

We don’t just talk about winning. We build it.