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You bought the tool, you are paying for it every month, and your team barely uses it. The instinct is to push harder or buy more features, and both are wrong. In this episode, Otavio breaks down why low adoption is a design problem, not a willpower problem, and walks through the four steps to make the new way the path of least resistance, so the tool you already pay for finally gets used.
In this episode:
00:00 Why your team keeps sliding back to the old way
02:07 Willpower runs out, environment does not
05:02 Step one: take the old path off the table
07:08 Step two: put it where the work already happens
08:32 Step three: make the new way the default
10:44 Step four: build the bad day version
12:18 The real cost of just pushing harder
More Value:
Learn the tactics my team and I are using as we scale to delivering $1B+ in client value: https://alreadybuilt.ai/built-brief
Watch my latest YouTube videos: https://www.youtube.com/@otavio_pailo
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.