Built With Purpose

Built With Purpose

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Built With Purpose episodes

  • Building Premium Brands and Scalable Growth with Kirk Zambetti
    What does it take to build a premium brand, scale organizations, and lead through massive growth without losing culture or purpose?
    In this episode of Built With Purpose, host Chris Fay sits down with former YETI executive and current President and Founder of NHUSSS Kirk Zambetti during TPM’s company kickoff meeting inside the Bon Secours Wellness Arena. This unique live conversation dives into what it truly means to think bigger — both as a company and as individual leaders.
    Kirk shares stories from his leadership journey spanning Zambetti Steel Products, Danaher, PSS, and YETI, where he helped scale businesses, transform sales organizations, and build repeatable growth systems. From helping take YETI public to growing companies from millions to billions in revenue, Kirk offers practical leadership frameworks grounded in discipline, brand integrity, customer alignment, and cultural consistency.
    Throughout the conversation, Chris and Kirk explore what separates strong businesses from strong brands — and why long-term success depends on intentional culture building, prioritizing the right customers, and creating scalable processes without sacrificing relationships.
    Kirk also provides tactical insights into navigating rapid company growth, managing organizational change, and balancing profitability with purpose. He challenges leaders to rethink customer selection, internal communication rhythms, and how revenue and margin drive sustainable missions.
    Rather than focusing solely on strategy, this episode emphasizes execution — showing how leadership behaviors, operational discipline, and trust-based partnerships create organizations that scale successfully while maintaining their identity.
    Key Takeaways:
    Why premium brands win long-term
    Customers are willing to pay more for reliability, service, and trust
    Brand integrity should never be compromised for short-term revenue
    Premium positioning attracts customers who value partnership, not transactions
    The importance of process and discipline in scaling organizations
    Growth requires repeatable systems and aligned priorities
    Measuring performance drives clarity and accountability
    Listening to internal teams and customers uncovers real operational opportunities
    How leaders should approach the first 90 days in a new role
    Spend time listening across departments and customer touch points
    Identify recurring challenges rather than reacting to one-off issues
    Build trust through relationships before implementing change
    Why not every customer is the right customer
    Ideal customer profiles help focus service and resources
    Businesses must be willing to walk away from partnerships that erode brand value
    Creating clear expectations strengthens long-term relationships
    How communication rhythms sustain culture during growth
    Consistent one-on-one meetings build alignment and accountability
    Over-communication reduces confusion during organizational change
    Internal culture must be strong before external brand promises can succeed
    The relationship between revenue, margin, and mission
    No mission can survive without margin
    Risk-taking and growth investment are necessary for profitability
    Strong revenue strategy enables companies to scale purposefully
    Why trusted advisor relationships outperform traditional selling
    Businesses must align with the customer’s buying cycle
    Asking better questions builds credibility and trust
    Long-term customer success drives loyalty and referrals
    This episode is a powerful reminder that sustainable growth requires more than ambition — it requires discipline, clarity, and a commitment to building brands that customers and employees believe in.
    If you're leading growth, managing change, or building a business that balances performance with purpose, this conversation delivers actionable insights for scaling with intention.
    Connect with Chris Fay
    Want to continue the conversation or learn more?
    🔗 Chris Fay on LinkedIn: https://www.linkedin.com/in/chris-fay
    🌐 Built With Purpose: https://builtwithpurpose.com
    Follow Built With Purpose Podcast across all social media platforms.
    Subscribe, share, and leave a review to help more leaders discover the show — and continue building great companies, cultures, and legacies with purpose.
    1 hr 2 min
  • Would You Give Up $1 Billion for What You Believe? Lessons in Leadership from Chick-fil-A | Between
    What would you be willing to sacrifice for what you truly believe?
    In this Between the Builds episode of Built With Purpose, host Chris Fay reflects on a powerful conversation with former Chick-fil-A CMO Steve Robinson and unpacks one of the most important leadership questions of all: how deeply are your beliefs embedded in the way you lead, build, and serve?
    Chris breaks down how Chick-fil-A made the intentional decision to close on Sundays — a move that costs the company roughly a billion dollars a year — yet helped create one of the most trusted and recognizable brands in the world. Why? Because their beliefs aren’t just written down — they’re lived out daily through customer experience, employee development, and company culture.
    From the famous “my pleasure” service mindset to their commitment to people-first leadership, this episode explores how belief systems become visible through action — and why customers can literally feel a brand when values are real.
    Chris also challenges leaders to move past quiet conviction and into visible alignment:
    Do you actually know what you believe?
    Have you documented your values and purpose?
    Are your customers and employees experiencing those beliefs in real interactions?
    Are you bold enough to lead with them, even when it’s uncomfortable?
    Rather than preaching beliefs, Chris emphasizes living them — leading by example, creating operating principles around them, and holding teams accountable to show up consistently. He walks through practical steps for turning personal or company values into daily behaviors, language, and expectations inside any organization.
    Key Takeaways:
    Why Chick-fil-A proves belief-driven businesses can scale massively
    How customer experience reflects leadership values
    The difference between stating beliefs and operationalizing them
    Why documenting your purpose creates clarity and alignment
    How accountability turns values into culture
    Why playing it safe with your beliefs limits your impact
    This episode is a reminder that the strongest brands aren’t built on marketing — they’re built on conviction, consistency, and courage.
    If you’re building a company, leading a team, or shaping culture, this reflection will challenge you to lean deeper into what matters most — and to lead with purpose every single day.
    Connect with Chris Fay
    Want to continue the conversation or learn more?
    🔗 Chris Fay on LinkedIn: https://www.linkedin.com/in/chris-fay
    🌐 Built With Purpose: https://builtwithpurpose.com
    BuiltWithPurposePodcast on all Social Media
    Subscribe, share, and leave a review to help more bold leaders discover the show — and keep building great companies, cultures, and legacies with purpose.
    10 min
  • From $100M to $24B: The Leadership Principles Behind Chick-fil-A’s Growth
    Chick-fil-A didn’t become one of the most admired brands in America by chasing growth, trends, or short-term profits.
    In this episode of Built With Purpose, host Chris Fay sits down with Steve Robinson, former Executive Vice President and Chief Marketing Officer of Chick-fil-A, for a deep conversation on leadership, culture, faith, and long-term thinking. During Steve’s 35-year tenure, Chick-fil-A grew from under $100 million in revenue to more than $6 billion, eventually becoming a $24+ billion brand — all while protecting its culture and values.
    Steve shares never-before-told stories from inside the organization, including how founder Truett Cathy evaluated leaders, why trust mattered more than résumés, and how Chick-fil-A resisted the pressure to grow too fast. This episode pulls back the curtain on what it actually takes to build a company that lasts for generations.
    Key Topics & Takeaways
    Leadership Starts With Character
    Steve recounts his first conversations with Truett Cathy, who made it clear that trust, integrity, and cultural alignment mattered more than technical skills. Hiring decisions were made with a long-term mindset — assuming people would never leave.
    Why Chick-fil-A Refused Short-Term Thinking
    Unlike public companies focused on quarterly results, Chick-fil-A operated with a generational mindset. Growth was intentionally slowed when necessary to protect infrastructure, people, and reputation.
    The Corporate Purpose That Anchored Everything
    During a financial crisis in the early 1980s, Chick-fil-A defined a clear corporate purpose: to glorify God, be good stewards, and have a positive influence on everyone they touched. That purpose became the foundation of the culture.
    The Operator Model That Changed Fast Food
    Instead of franchise ownership, Chick-fil-A empowered operators through a unique profit-sharing model that aligned incentives, encouraged generosity, and built leaders inside every restaurant.
    Why Culture Must Be Taught Through Stories
    As Chick-fil-A grew, storytelling became essential to preserve values. Steve explains why principles alone aren’t enough — leaders must pass down context, failures, and lived experiences.
    About Steve Robinson
    Steve Robinson served as EVP and CMO of Chick-fil-A for over three decades and is the author of Covert Cows and Chick-fil-A, a behind-the-scenes look at the leadership and strategy that built an iconic brand. Today, Steve speaks and consults with organizations looking to build purpose-driven cultures that last.
     Who This Episode Is For
    Founders and CEOs
    Business leaders scaling culture
    Marketing and brand leaders
    Faith-driven executives
    Anyone building a long-term legacy
    Keep Up With Chris
    Follow BuiltWithPurposePodcast on all major social media platforms to keep up with weekly content!
    10 min
  • The Leadership Framework That Frees Up Your Time, Without Losing Your Humanity | Between the Builds

    As we kick off the first Between the Builds episode of 2026, host Chris Fay takes a step back to reflect on leadership, priorities, and the pace of change ahead. Building off last week’s conversation with Patrick Murphy, founder and CEO of Toggle AI, this episode introduces a powerful framework for modern leaders:

    What should be systematized? What can be automated? And what must remain deeply human?

    From business operations to family life, Chris shares how intentional reflection, smart systems, and thoughtful use of technology can actually create more space for the human connections that matter most. This episode is both a leadership reset and a practical guide for planning your next 90 days with clarity and purpose.

    Key Takeaways
    • Why the best leaders schedule time to think, not just to execute

    • How over-systematizing can quietly damage culture and relationships

    • Practical examples of what should be automated—and what absolutely shouldn’t

    • How AI and modern tools can give leaders more time for people, not less

    • A simple reflection exercise to realign your calendar, priorities, and energy for 2026

      Who This Episode Is For
      • Founders and CEOs

      • Construction, AEC, and operations leaders

      • Anyone navigating AI, scale, and leadership in a fast-moving world

      • Leaders who want growth without losing their humanity

        Listen & Connect

        If this episode resonated with you, subscribe, leave a review, and share it with another leader who could use a reset.
        Follow Chris Fay on LinkedIn for more leadership insights and behind-the-scenes reflections.

         

        17 min
      • Building with Integrity and Long-Term Vision with Patrick Erin Murphy

        In this episode, we sit down with Patrick Erin Murphy to break down what it truly means to build with purpose—not as a slogan, but as a daily commitment to leadership, integrity, and long-term thinking.

        Patrick shares how staying grounded in values has shaped his approach to leadership, decision-making, and growth, especially in environments where shortcuts and short-term wins are often rewarded. This conversation explores what it takes to build something meaningful while maintaining discipline, clarity, and trust.

        From leadership principles to navigating hard decisions, this episode dives into how purpose-driven thinking creates stronger teams, better outcomes, and businesses that actually last.

        Whether you’re an entrepreneur, operator, or leader at any stage, this episode offers perspective and lessons you can apply immediately.

        What You’ll Learn in This Episode
        • What “building with purpose” really looks like in practice

        • How leadership rooted in integrity impacts long-term success

        • Why values matter most when decisions get difficult

        • The importance of discipline and consistency in leadership

        • How to think long-term in a short-term results-driven world

        • Why meaningful growth requires patience and conviction

        • Lessons learned from navigating responsibility and pressure

        • How leaders set the tone for culture and accountability

          Key Takeaways
          • Purpose isn’t optional — it’s a leadership responsibility

          • Integrity compounds over time in business and life

          • Long-term thinking creates sustainable success

          • Discipline matters more than motivation

          • Strong leadership starts with clarity of values

            About Patrick Erin Murphy

            Patrick Erin Murphy is a purpose-driven leader focused on building with intention, integrity, and long-term vision. Known for his thoughtful approach to leadership and decision-making, Patrick emphasizes values-based growth and the importance of doing things the right way—even when it’s not the easiest path.

            About the Show

            Built With Purpose explores the intersection of business, leadership, culture, and long-term growth. Each episode features founders, executives, and leaders who are building intentionally — and proving that purpose-driven businesses don’t just feel better, they perform better.

             

            48 min
          • How Intentional Culture Drives Growth, Leadership, and Retention | Between the Builds

            In this Between the Builds episode of Built With Purpose, host Chris Fay reflects on leadership, culture, and growth as the year comes to a close.

            Drawing from recent conversations — including insights from Wes Palmisano of Renegade Construction — Chris explores what it truly takes to scale a business without sacrificing culture. From promoting leaders from within to empowering teams through clear frameworks and shared vision, this episode focuses on how intentional leadership creates sustainable growth.

            Chris also shares personal reflections on year-end planning, the responsibility of leadership, and why documenting culture is just as important as defining strategy. The episode closes with a thoughtful reminder to reflect not only on business goals, but on personal purpose, family priorities, and the legacy we’re building beyond work.

            This conversation is for leaders, founders, and operators who want to build companies — and lives — with purpose.

             

            Topics Covered
            • Why culture must be intentional to scale

            • The power of promoting and developing leaders from within

            • Building team-based organizations instead of top-down hierarchies

            • How vision and autonomy drive retention and performance

            • Preparing your company — and yourself — for the year ahead

            • Reflecting on leadership, purpose, and personal growth

              Connect with Chris Fay
              • Social Media: BuiltWithPurposePodcast 

                 

                14 min
              • How Renegade Built a $100M Construction Company by Breaking the Rules | Wes Palmisano

                In this episode, we sit down with Wes Palmisano, founder of Renegade, to break down how he’s building one of the most forward-thinking construction companies in the industry.

                Wes shares how Renegade scaled by challenging traditional construction norms, prioritizing culture and leadership, and embracing technology and innovation in an industry known for doing things “the old way.”

                From hiring and retention to operational efficiency, AI, and long-term vision, this conversation dives into what it really takes to grow a modern construction company without losing your values.

                Whether you’re in construction, entrepreneurship, or leadership, this episode delivers real-world insights you can apply immediately.

                What You’ll Learn in This Episode
                • How Renegade was built by doing things differently

                • Why company culture is the foundation of sustainable growth

                • The biggest mistakes traditional construction companies make

                • How leadership directly impacts employee retention

                • Why technology and AI matter in construction today

                • How to scale without sacrificing quality or values

                • Building trust, accountability, and ownership within teams

                • Lessons learned from rapid growth and hard decisions

                • What the future of the construction industry looks like

                  Key Takeaways
                  • Culture isn’t a “nice to have” — it’s a competitive advantage

                  • Leadership sets the ceiling for company growth

                  • Technology enables scale, but people drive success

                  • Breaking industry norms can unlock massive opportunity

                  • Long-term vision beats short-term wins

                    About Wes Palmisano

                    Wes Pamisano is the founder of Renegade, a construction company redefining what it means to build in today’s market. Known for prioritizing people, culture, and innovation, Wes has helped Renegade grow by challenging outdated systems and focusing on leadership-driven growth.

                    About the Show

                    Built With Purpose explores the intersection of business, leadership, innovation, and culture. Each episode features conversations with founders, executives, and industry leaders who are building differently — and winning because of it.

                     

                    1 hr
                  • Between the Builds: Building the Company You Actually Want to Lead

                    In this episode of Built With Purpose, host Chris Fey returns with a powerful Between the Builds reflection—breaking down one of the most important leadership lessons from his recent conversation with Burton Hackney, President & CEO of JORIS General Contractors, one of Texas’s most admired construction companies.

                    Rather than chasing size, geography, or market dominance, JORIS made a bold and clarifying decision: to become one of the most admired companies in Texas. Chris unpacks why that single choice reshaped how the company hires, leads, allocates time, and builds culture—and why clarity like this is the difference between growth that compounds and growth that creates friction.

                    This episode goes deeper than construction or leadership theory. Chris challenges leaders to confront a hard truth: most organizations don’t fail from lack of vision—they fail because leaders don’t spend enough time on what actually matters. Drawing from Burton’s philosophy, along with insights from The One Thing and Unique Ability, Chris explains why leaders must spend a disproportionate share of their time reinforcing culture, alignment, and direction.

                    Through candid self-reflection, Chris shares how even well-intentioned leaders get pulled into meetings, emails, and “important” tasks that quietly steal focus from the work only they can do. This episode is a reset—a reminder that your company will never rise above the clarity of its leadership or the discipline of how time is spent.

                    Whether you’re leading a company, a team, or your own life, this conversation will help you recalibrate your priorities, refocus your calendar, and recommit to building something that’s not just successful—but truly admired.

                     

                    Key Takeaways

                    • Clarity beats scale — JORIS didn’t chase being the biggest; they committed to being the most admired, and everything flowed from that decision.

                    • Culture is the real differentiator — when people love where they work, customers feel it in every interaction.

                    • Your calendar reveals your leadership — vision without time allocation is just aspiration.

                    • Leaders must focus on their “One Thing” — spending time everywhere guarantees impact nowhere.

                    • Disproportionate focus creates disproportionate results — at least 50% of a leader’s time should be spent driving the most important initiative forward.

                    • Fragmentation kills momentum — meetings, emails, and distractions slowly erode strategic progress.

                    • Delegation requires discipline — letting go of good tasks is necessary to protect great ones.

                    • Great companies are built intentionally — admired organizations don’t happen by accident; they are designed daily through leadership behavior.

                    • The same rules apply to life — the question isn’t just what matters most in business, but whether your time reflects what matters most as a human being.

                     

                    16 min
                  • How Servant Leadership Builds Better Companies | Burton Hackney

                    Episode Summary

                    In this episode of Built With Purpose, host Chris Fay sits down with Burton Hackney, President of JORIS, one of Texas’s most respected and long-standing construction companies. Across a candid, energizing conversation, Chris and Burton explore what it really takes to lead a 700-person organization through growth, uncertainty, and generational change—without losing sight of culture, people, or purpose.

                    From JORIS’s 50+ year Texas legacy and the reboot that reshaped the company’s values, to Burton’s view on servant leadership, hiring for character over résumé, and creating psychological safety across four regional offices—this episode goes far deeper than construction. It’s a masterclass in what happens when a business bets everything on culture, clarity, and human connection.

                    Chris and Burton unpack how to develop young talent faster, balance demands on modern leaders, build powerful partnerships instead of transactional clients, and why focusing on who you’re being, not just what you’re doing, is the real competitive advantage in today’s market.

                    Whether you’re scaling a team, navigating change, leading a legacy business, or building one from scratch, this conversation offers grounded wisdom, tactical leadership practices, and the inspiration to build with more intention—inside and outside the jobsite.

                    Key Takeaways 

                    • Culture IS strategy — JORIS believes its long-standing values are its true competitive edge in a crowded construction market.

                    • Leadership starts with authenticity — Burton models transparency and vulnerability to encourage honest communication company-wide.

                    • Psychological safety drives high-performing teams — people speak up when they trust the environment.

                    • Great companies hire for culture, not just capability — character, curiosity, and a servant mindset outrank résumé credentials.

                    • Legacy requires intentional resetting — JORIS hit pause, recalibrated its identity, and rebuilt values into daily habits.

                    • Growth without clarity leads to friction — regional expansion forced the company to rethink rhythms, communication, and accountability.

                    • Leadership is a mindset, not a title — employees at any level can lead without positional authority.

                    • Experience still matters, but tech can accelerate it — the future of knowledge transfer will blend mentorship with AI and accessible internal expertise.

                    • Healthy leaders create healthy companies — burnout, overextension, and lack of boundaries limit organizational impact.

                     

                    56 min
                  • Between the Builds: The Advantage of Being Close to the Problem

                    In this Between the Builds episode of Built With Purpose, Chris Fay reflects on his recent conversation with Landon Messal, Founder & CEO of SiteMarker, and digs into one big theme: the people closest to the problem are usually the best equipped to solve it. Chris expands on what this means for leaders who aren’t always in the field or on every customer call—and how to build systems that surface insights from across a growing organization.

                    Chris also explores how AI is transforming knowledge capture and enablement. By recording internal meetings, customer conversations, and team discussions, leaders can use tools like ChatGPT and Gemini to quickly analyze information, build strategies, create training materials, and transfer critical knowledge across teams. He shares how his own company reduced a six-month enablement project to just a few weeks—all by leaning fully into AI.

                    This episode is a practical guide for leaders who want to scale their teams, speed up innovation, and ensure that institutional knowledge becomes an asset rather than a bottleneck.

                    Key Takeaways:

                    • Being close to the problem is a competitive advantage. Landon built SiteMarker by experiencing the pain firsthand—proof that great solutions often emerge from lived frustration, not theoretical strategy.

                    • Leaders can’t be everywhere. As teams grow, leaders must intentionally design systems for surfacing insights from employees and customers who experience challenges in real time.

                    • Record everything. Customer calls, internal meetings, support conversations, strategy sessions—every recording becomes raw data for improvement.

                    • AI enables analysis at unprecedented scale. Tools like ChatGPT and Gemini can digest hours of conversations, extract patterns, and convert them into strategy, documentation, and training.

                    • Enablement can happen dramatically faster. Chris’s team used AI to build a full go-to-market strategy, video content, learning paths, and quizzes in under two weeks—work that used to take six months.

                    • Knowledge transfer is a massive challenge in experienced-based industries. Construction, AEC, manufacturing, and engineering depend on decades of tacit human knowledge. AI can help capture and pass that knowledge forward.

                    • The best prompt is honesty and curiosity. If you don’t know how to use AI, ask it. If you don’t know what to do with transcripts, ask it. Curiosity is the new superpower.

                    19 min

                  About Built With Purpose

                  From the publisher's feed

                  Built With Purpose shares thoughtful conversations with the people who design, build, and improve the world around us.

                  Hosted by Chris Fay, the show blends experience from commercial construction and tech leadership to explore how values, systems, and steady execution create enduring companies.