Gen-Z is changing the landscape of consumerism, pushing the boundaries of activism, and expecting more from brands and government.

Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.

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Jenk Oz: Founder & CEO, Thred Media. Jenk is a social entrepreneur with 3 TED Talks and 7 Model United Nations under his belt. He sits on the Google Gen Z-Council, participates in both the Oracle and Microsoft’s Young Entrepreneur and Influencer Programs and focuses his time on social change, youth employment and young entrepreneurship. Jenk is also the Founder and CEO of Thred Media, a 100% social change focused publishing, media, consulting and production company aimed at Generation Z.

Alexander Cairns: Founder & CEO, The Youth Vote UK. Alex is the Global Head of Operations at Nate, has experience as an analyst at J.P. Morgan, a Huffington Post Blogger, a Student Union Representative, and a Youth Ambassador for the UK at the European Union Parliament 2017. With keynote speeches at universities, TED Talks, and now a role as a Political and News Commentator at GB News, Alex is a champion of the interests of young people. His organisation, The Youth Vote UK, aims to inspire more young voters.

Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast. Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.

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From retired grandparents to first time buyers, everyone’s feeling the pinch. With inflation rising at the fastest rate in 30 years to 9.4%, consumers across the UK are re-evaluating their spending habits. 

Join Bulbshare as we talk with 4 REAL consumers from different financial backgrounds about the impacts of the cost of living crisis, how their buying priorities will change in light of smaller budgets, and if the government has done enough to support financially vulnerable people.

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The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will it mean for everyday consumers? Join Dell Technologies’s Joe Quick and Bulbshare as we discuss if the metaverse will transform the world of marketing – or if it’s just an unholy matrimony of Zoom and Fortnite…

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As more and more women enter STEM, Bulbshare talks to industry leaders about the barriers still in place, the benefits of diversifying the industry, and how brands and businesses can encourage more female scientists, technologists, engineers and mathematicians. 

Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM.

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More and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle. As consumers incorporate veganism into every aspect of their lives, Bulbshare talks to NYX Professional Makeup, The Vegan Society, and @vegfoodenthusiast about the trends 2022 can anticipate for the vegan movement, the expansion of the vegan industry, and how veganism is becoming so much more than just food. Join us to learn more about this burgeoning trend.

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When the importance of being authentically sustainable has never been more crucial, and with consumers eagle eyed to identify greenwashing and empty promises, brands need to state their pledge to carbon neutrality in a trustworthy, simple, and authoritative way. 

Join Bulbshare and NQA as we discuss the importance of compliance and conformity to internationally recognised standards in our practical guide to tackling sustainability issues.

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The road to sustainable shopping is paved with good intentions. 87% of customers care about sustainability and, for 81% of the Bulbshare insight community, sustainability is either very important or somewhat important in their daily lives. But when cost, quality, and convenience are still surpassing sustainability as conversion drivers for the average UK consumer, how can brands translate consumer desires into actual sales? Join Colgate, Citizen Good and The Forge as we discuss how to bridge the gap between consumer attitudes and behaviour around sustainable shopping.

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Welcome to the Co-Creation Sessions, Bulbshare’s very own people powered podcast!

Bulbshare is a customer collaboration platform that helps some of the world’s biggest brands and organisations to be more customer driven.

When 71% of customers expect brand activism from the brands they use and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial. But when half of consumers are sceptical about brand motivations behind CSR, how can your brand navigate the authenticity crisis to emerge as a true flag bearer of social responsibility and sustainability in 2022? Join Citizen Good and Bulbshare as we discuss the importance of brand transparency and social good.

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Welcome to the Co-Creation Sessions, Bulbshare’s very own people powered podcast!

So, what are the Co-Creation Sessions all about?

Well, Bulbshare is a customer collaboration platform that helps some of the world’s biggest brands and organisations to be more customer driven.

Bulbshare builds always-on, mobile research communities anywhere in the world and from any customer segment - which provide 1000s of real-time insights, ideas and content pieces every day, helping the brands and organisations we work with to be guided by the voices of their customers, to understand their daily lives and, ultimately, to create products, services, content and campaigns that are more rooted in the interests of the real people they seek to serve.

And in this, our fortnightly podcast, we’ll be using those insights to forecast consumer trends, talk with industry insiders, and unpick hot topics such as sustainability, the energy crisis, and the metaverse - all based on real-time insights, ideas and content direct from our global research community.

So stay tuned for the Co-Creation sessions, there’s a whole load of content coming your way…