What’s buried with Yéyo Tequila? Discover the wild reposado aging process, buried bottle treasure hunts, and family-driven passion from NOM 1414’s legendary team. Join Bradley Niccum as he interviews Jon Bullinger and Sergio Cruz to uncover what makes Yéyo Tequila unlike anything else. From aging in Four Square rum barrels to exciting Día de los Muertos releases, you don’t want to miss this exclusive look inside one of the most creative brands in tequila today.

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Topics Covered: • Reposado aging in Four Square rum barrels • Treasure hunt with buried signed bottles • Family ownership and Sergio Cruz’s role • What’s next for Yéyo (special Day of the Dead release!) • A passion for quality at NOM 1414

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