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Burn the Business Plan Audiobook by Carl J. Schramm


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Title: Burn the Business Plan
Subtitle: What Great Entrepreneurs Really Do
Author: Carl J. Schramm
Narrator: Tom Parks
Format: Unabridged
Length: 8 hrs and 1 min
Language: English
Release date: 01-16-18
Publisher: Brilliance Audio
Ratings: 4 of 5 out of 1 votes
Genres: Business, Leadership
Publisher's Summary:
"The evangelist of entrepreneurship" (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan.
Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one.
Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius - that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.
Burn the Business Plan tells stories of successful entrepreneurs in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.
Members Reviews:
Thereâs the mythology of entrepreneurship and then thereâs reality. Schramm illuminates the reality.
Thereâs the mythology of entrepreneurship and then thereâs reality. The myth makes for sensational moments in the Social Network or Shark Tank. The reality is great businesses are not built in a 90 second montage with uplifting music. Schramm helps cut through the fictionalized version of going from idea to successful venture. Further, he provides a valuable service to the fossils who often teach in our business schools. Personally, Iâve been involved in several successful start-ups and one flame out. The only to company to fail had the most detailed business plan; I don't think that's a coincidence. So, the admonition that âfailing to plan is planning to failâ still holds true for many things, but Schramm ably demonstrates that a âplanâ is a poor excuse for hard work, flexibility, and smarts.
Classic Schramm...Unconventional and Inspiring!
Carl has an audacious habit of questioning convention...and we should all be thankful for it! This book goes further then obvious questions and pushes convention aside and points directly to problems and solutions at the heart of starting and sustaining a business in today's climate. Written in the same tone as his lectures, straight forward with humorous anecdotes that drive home the point, Schramm is a genius at communicating essentials and making the daunting attainable. Great great book!
How businesses are REALLY built - INSPIRING Book
Purchased from Barnes and Noble the day it was released. This book is chock full of practical, real advice for budding entrepreneurs and established business owners. The author, Carl Schramm, is a master storyteller.
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