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Burning Down Houses?! The Truth About 24V DC & The TITAN Launch | 25
Contractors keep hearing the whisper: “24V DC burns down houses.”
In this episode, we rip that rumor out by the roots. Captain Matt, Shane “Glow Daddy” Duffy, and Nate “The Illuminator” Mullen go deep on the real electrical science, why DC at 24V is safer and more efficient for LEDs, and how a past competitor literally weaponized a fake “white paper” until Nate took them to court, and won.
We also unveil TITAN, Lifetime Lighting’s mini-creator workhorse designed to replace a drawer full of niche fixtures (stake mount, subterranean, downlight, soffit, tree hang… it does it all). If you design, sell, or install outdoor lighting, this one gives you ammo for every objection and a smarter way to spec your systems.
What you’ll learn:
The 24V DC vs 12V AC reality: code limits, efficiency, heat, and why LEDs hate dirty power.
Safety that actually matters: fuses vs thermal breakers, overcurrent protection, surge immunity, and preventing wire melt in the real world.
VA isn’t watts: how volt-amps shorten life, and wreck your math if you ignore them.
Nate’s multi-tap origin story: exposing the bad voltage-drop math that shaped an entire industry.
The TITAN reveal: American-made, modular, MR-compatible, and engineered to replace 10+ task fixtures with one family.
Sales positioning: sell efficiency, safety, and fewer SKUs without sacrificing performance or margin.
Bonus: Edison vs Tesla (AC electrocuted an elephant), King of the Hill returns, and advanced training dates tease.
If competitors are throwing shade at 24V DC or Lifetime Lighting, send them this episode. If clients are confused by “watt vs VA,” use this to educate and close. And if your crews are still hanging systems off 25A thermal breakers…fix that now.
Ready to Start or Grow Your Landscape Lighting Business?
🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/
🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/
🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club
🔹 Join our Facebook Group: https://www.facebook.com/groups/2196456184072265
🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew
🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/
View all episodes
By Lighting Trade School
5
22 ratings
Contractors keep hearing the whisper: “24V DC burns down houses.”
In this episode, we rip that rumor out by the roots. Captain Matt, Shane “Glow Daddy” Duffy, and Nate “The Illuminator” Mullen go deep on the real electrical science, why DC at 24V is safer and more efficient for LEDs, and how a past competitor literally weaponized a fake “white paper” until Nate took them to court, and won.
We also unveil TITAN, Lifetime Lighting’s mini-creator workhorse designed to replace a drawer full of niche fixtures (stake mount, subterranean, downlight, soffit, tree hang… it does it all). If you design, sell, or install outdoor lighting, this one gives you ammo for every objection and a smarter way to spec your systems.
What you’ll learn:
The 24V DC vs 12V AC reality: code limits, efficiency, heat, and why LEDs hate dirty power.
Safety that actually matters: fuses vs thermal breakers, overcurrent protection, surge immunity, and preventing wire melt in the real world.
VA isn’t watts: how volt-amps shorten life, and wreck your math if you ignore them.
Nate’s multi-tap origin story: exposing the bad voltage-drop math that shaped an entire industry.
The TITAN reveal: American-made, modular, MR-compatible, and engineered to replace 10+ task fixtures with one family.
Sales positioning: sell efficiency, safety, and fewer SKUs without sacrificing performance or margin.
Bonus: Edison vs Tesla (AC electrocuted an elephant), King of the Hill returns, and advanced training dates tease.
If competitors are throwing shade at 24V DC or Lifetime Lighting, send them this episode. If clients are confused by “watt vs VA,” use this to educate and close. And if your crews are still hanging systems off 25A thermal breakers…fix that now.
Ready to Start or Grow Your Landscape Lighting Business?
🔹 Learn design, sales, and installation at: https://www.lightingtradeschool.com/
🔹 Buy elite fixtures from: https://lifetimelightingsystems.com/
🔹 Join The Illuminati Lounge Club — $47/mo weekly group calls with the 3 Lighting Amigos: https://www.lightingtradeschool.com/illuminati-lounge-club
🔹 Join our Facebook Group: https://www.facebook.com/groups/2196456184072265
🔹 Apply for 1-on-1 mentoring with Captain Matt: https://www.captainmattoutdoors.com/captains-crew
🔹 Start your own lighting biz as a GloGeek: https://glogeeksgang.com/
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