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The shame script behind analysis paralysis, course debt, and why you’re still stuck

Episode Summary

If your business currently feels like an expensive hobby with a side of panic, this one’s for you. We dig into the silent operator under your burnout, pricing wobble, perfectionism, and “maybe one more course” habit: shame. Not the buzzy kind—the embodied, nervous-system kind that quietly hijacks decisions, keeps you over-researching, and convinces you visibility is dangerous. In short, you don’t have a strategy problem; you have a safety problem. Today, we name it, normalize it, and show you how to rebuild momentum from self-trust, not self-doubt. Cue the self-sabotage soldiers packing their bags.

In other words: you can’t out-strategize shame. But you can outgrow it.

What You’ll Learn

• Why rebrands, certifications, and funnels won’t fix a safety problem
• How perfectionism is a protection strategy, not a productivity flex
• Signs you’re outsourcing self-trust (and what to do instead)
• A humane, nervous-system-aware way to get traction without burning out

Mentions

• Shame research & vulnerability work (e.g., Brené Brown)
• Trauma-informed perspectives on business and the nervous system (e.g., Gabor Maté)
• Somatics and safety-first creativity in branding

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Content Note

This episode includes a candid discussion of trauma and shame. Take care of yourself while listening.

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

If this episode lit something up and you’re thinking, “well, shit… my digital presence is absolutely not keeping up with my actual taste,” come visit me at www.loudmouthlab.com

That’s where you’ll find the ways to work with me—Squarespace website design, messaging, and color palette curation—that is ANYTHING BUT BASIC.

Because, fellow loudmouth, sensible is not your style—and it's never too late to become yourself.

Muah - K