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In this first episode of 2026, I’m pulling back the curtain on a decision I didn’t expect to make—but couldn’t ignore: renaming my business to Loudmouth Lab.

This isn’t a shiny rebrand or a dramatic pivot for clicks. It’s a real-time conversation about identity, nervous-system-led branding, and what happens when your work gets clearer than the container you built it in.

I talk about the fear of looking flaky, why most branding advice assumes you already know who you are and feel safe enough to be seen, and how that gap quietly sabotages otherwise “solid” strategies. We get into why the nervous system is actually the nucleus of personal branding, how Loudmouth Lab is structured (LiveWire Lab, Leverage Lab, Language Lab, and Look Lab), and why regulation has to come before positioning, pricing, or visibility.

If you’ve been biting your tongue, second-guessing your message, or building a business from your wounds instead of your wisdom—this episode will give you language, permission, and maybe a little relief.

And yes, I also talk through the very real logistics: changing a business name, potentially renaming the podcast, choosing Squarespace over Showit, and what it looks like to let clarity lead instead of fear.

This one’s messy, honest, and very on-brand for 2026.

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

This episode dives deep into neuroaesthetics, nervous-system-informed branding, and why traditional branding advice fails women who don’t feel safe enough to be seen yet. If you’ve ever felt frozen when it comes to posting, second-guessed your message into oblivion, or burned out after “putting yourself out there,” this conversation will land.

Spoiler: this isn’t about fonts, funnels, or finding the “perfect” brand colors.
 It’s about capacity before clarity—and why creativity itself can be regulating, healing, and wildly clarifying.

In this episode, we explore:

• Why traditional branding assumes you know who you are and feel safe enough to be visible (and why that’s a terrible assumption)
• How neuroaesthetics shows that both making and experiencing art supports nervous system health
• Why creativity improves higher-order thinking, emotional processing, and resilience
• The connection between Type C personalities, people-pleasing, freeze responses, and burnout
• Why so many women feel paralyzed when it comes to marketing—even when they’re talented and experienced
• How suppressed self-expression shows up as exhaustion, inflammation, and disconnection
• Why branding can be an act of self-expression, self-trust, and self-reclamation
• How nervous-system capacity unlocks creativity, intuition, and consistent visibility
• What inspired the creation of Loudmouth Lab and why it’s not “just another branding program”

Key themes & concepts mentioned:

• Neuroaesthetics & art as regulation
• Nervous system safety vs. mindset work
• Limbic brain, survival responses & creativity
• Vestibular, proprioceptive & interoceptive systems
• Type C personality traits
• Burnout, freeze responses & visibility fear
• Branding as biology, not just business
• Self-expression as a healing practice

Curious about Loudmouth Lab?

Loudmouth Lab is a nervous-system-informed branding experience for women who are done biting their tongues and ready to build brands that are so much more than a presence; they carry a pulse. 

The waitlist is where:

• Founding spots open first
• Founding-rate pricing lives
• Early bonuses drop (the good kind)

If building a brand that’s impossible to ignore is on your 2026 vision board, this is your invitation.

👉 Join the waitlist

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

What do autoimmune disease, burnout, breast cancer, chronic pain, anxiety, and your BRAND have in common?

More than any of us were ever taught.

In this week’s episode, I share the revelation that blew the doors off my decade-long struggle to reconcile my love of personal development with my obsession for creativity, aesthetics, and branding. Spoiler alert: these worlds were never meant to be separate — and the thread that ties them together is something called the Type C Personality.

According to research in neuroscience, psychosomatic medicine, and the work of Gabor Maté, the Type C personality describes women who spend their entire lives self-silencing, people-pleasing, avoiding conflict, and reading the room before they ever read themselves.

And here’s where it gets wild:

• 80% of autoimmune diagnoses are women
• Type C emotional patterns show up again and again in chronic illness, including Hashimoto’s, breast cancer, fibromyalgia, migraines, and chronic fatigue
• These same patterns shape how you show up, speak up, create, dress, and yes… how you brand your business

This episode weaves together my personal story — including both of my sisters being diagnosed with breast cancer while testing negative for the BRCA gene — with the deep, uncomfortable truth that so many of us were conditioned to prioritize attachment over authenticity. What we learned to silence in childhood becomes what we struggle to express in adulthood, and your nervous system does not forget.

I also break down how:

• Your nervous system influences your creativity and capacity
• Branding becomes a modality for healing, not just marketing
• Art, aesthetics, and self-expression regulate your body (hi, neuroaesthetics)
• Your website, your wardrobe, and your voice are reflections of your internal safety

 If you’ve ever felt muted, flat, palatable, “professional,” or disconnected online…
 If your website feels like a costume and not a mirror…

This episode will make everything make sense.

And it might just explain why so many brilliant women feel burned out, stuck, or invisible — and what actually creates the capacity to change it.

🔗 CALL-OUT LINKS 

 Loudmouth Lab Waitlist

The Myth of Normal — Gabor Maté
 
ACE Score Test (Adverse Childhood Experiences Questionnaire)
 

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

This week, we’re talking about the phrase that’s been rattling around in my brain—and apparently yours, too:

“I feel dead inside.”

Yep. We’re going there.

IN THIS EPISODE YOU’LL HEAR ABOUT:

• Why “having it all” can still feel empty
• How motherhood, marriage, and midlife shape (and sometimes silence) identity
• Why unmet needs turn into emotional numbness
• The liberation of admitting what you don’t like
• Why saying “I hate that” may save your life
• How authenticity begins with tiny acts of telling the truth
• Why this reclamation is the birthplace of a potent brand

And yes—this ties directly into branding, because a brand without self-expression eventually flatlines.
When you don’t know what you like, what you want, or who you are, you create something that photographs well but lands hollow. (Ask me how I know.)

If you're ready to resurrect the parts of you you've quietly buried, slap in your AirPods. 

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

If your hero headline still sounds like:

“I help X do Y so they can Z…”

…this episode is your loving intervention.

In this week’s episode, Kelli breaks down how the job of your copy has completely changed—and why the formulas that used to work (even just a couple years ago) are now falling flat in a noisy, AI-saturated, scroll-happy internet. 

You’ll learn why copy can’t just make your reader understand what you do anymore—it has to help them understand why they feel the way they do. We’re talking quiet-part-out-loud truth-telling, shared humanity, and language that makes your ideal client think:

“Oh my god, that’s exactly what I’ve been feeling but didn’t know how to say.” 

Kelli walks you through a simple way to turn your hero section (or any hook) into a tiny emotional gut punch—in the best way possible.

In this episode, you’ll learn:

• Why copy 1.0 (a.k.a. “I help X so they can Y”) is no longer enough,
  and how the role of your hero headline has evolved from “Is this the right place?” to “Wow, she gets me.” 
• The new job of your copy in 2025
• How to write words that feel like a tiny dose of healing
• The three raw ingredients of a potent hero line
• Why generic AI-generated copy is numbing your audience
  and how to use tools like ChatGPT well—to excavate truth, not churn out more “Pinterest prose” and “motivational mush.” 
• What “truth as currency” means for your brand 

Mentions & Links

• The Hero Headline Kit– Kelli’s AI bestie trained on brand strategy + truth-telling prompts to help you write copy people actually feel. Get access via the opt-in linked in the show notes. 
• Uncensor Session (90-minute 1:1) – Remove the muzzle from your message: we uncover what you’re not saying, create safety around it, and turn it into what truly sets you apart.
• Loudmouth Lab Waitlist  (6-month group lab) – For ungovernable women ready to say the quiet parts out loud and build brands with a pulse, not just a presence.  
• Book Mentioned: The Way of Integrity by Martha Beck – on truth, wholeness, and what it really means to live in alignment with yourself. 

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

If the thing that would make your brand unforgettable is the thing you’re most afraid to say… You don’t have a messaging issue; you have a nervous system at capacity. In this episode, I break down why your body reacts the way it does when you go to post, pitch, or “be authentic” online—and how to work with your system instead of shaming yourself into silence. 

We’ll unpack how shame shows up as procrastination, over-editing, people-pleasing, and total shutdown—and why that doesn’t mean you’re flaky or broken. It means your internal “threat bucket” is overflowing. I walk you through the NSI (NeuroSomatic) lens of input → interpretation → output, and how that explains everything from ghosting your own launch to going blank on Instagram Live. 

I also share the story of a client whose most “unforgivable” moment—cheating on her ex-husband—ended up being the exact pivot point of her coaching work. The same story her nervous system was desperate to hide was the story that held her true edge and most potent positioning. Once we worked with her nervous system and the shame in her body, her articulation, confidence, and clarity finally caught up with the depth of her work. 

If you’ve ever known you have something to say but freeze the second you try to say it out loud, this episode will help you see that authenticity isn’t a personality trait—it’s a capacity you can build. And that capacity is what turns a “nice brand” into one that’s impossible to ignore for the people who are already looking for you. 

In this episode, we get into:

• Why “just be authentic” is low-key cruel if your body thinks authenticity = exile
• What your nervous system actually is in plain language (no woo, just your operating system)
• The NSI model of input → interpretation → output, and how it shows up in your branding
• The “threat bucket” concept and why you lose access to your best ideas when it’s full
• How shame acts as a protective strategy (not proof that you’re a terrible human)
• Real-life examples of nervous-system outputs: procrastinating, over-editing, sounding like Pinterest prose, going blank when someone asks what you do
• Why your edge—the thing that sets your brand apart—is usually the truth you’re most afraid to say
• Simple ways nervous system tools can make visibility feel safer (and eventually, even fun)

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

If your brand feels like a money pit or a mute button on your real voice, you might be building from your loudest wound—perfectionism, people-pleasing, shame—rather than your highest wisdom. In this episode, I break down how neurosomatics (applied nervous-system work) becomes the most unlikely, wildly effective brand strategy: it gives you the safety to be honest, polarizing, and prolific—aka a brand with a pulse, not just a presence. 

What we cover

• The “loudest wound vs. highest wisdom” lens—and how it quietly drives over-investing, rebranding spirals, and content paralysis. 
• Why willpower and “just post it messy” often fail when your body reads visibility as a threat (freeze → buy another course → repeat). 
• What complex trauma and fawn responses look like in business (over-editing, being bland, motivational mush). 
• How neurosomatic drills (think: vision, vestibular, interoception, proprioception) expand capacity so your voice and decision-making turn back on. 
• The brand result: disarming candor, creative stamina, and content that actually resonates. 

Links:

Get on the waitlist for Loud Mouth Lab- early 2026 launch; early-bird pricing + bonuses for waitlisters.

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

If you’re dodging decisions because you “might change your mind,” you’re not broken—you’re human. This episode digs into how fear of judgment fuels commitment-phobia in branding, why shame makes visibility feel unsafe, and how to move from survival brain to self-led brand decisions you can actually stand behind. Evolution isn’t a branding liability—it is the brand when you honor it out loud.

What you’ll learn

• Why “I’m scared to commit” is usually fear of judgment (and how your nervous system treats social risk like a threat).
• How shame keeps you invisible—and burns you out while you’re trying to be seen.
• Evolution as a brand asset: owning pivots publicly to build trust and magnetism.
• Self-leadership > people-pleasing: bold brands come from confidently self-led humans.
• A practical reframe for decisions (colors, offers, posting) when you don’t “know” yet.

Key takeaways / quotables

• “If you’re doing this right, you’re supposed to be moving and evolving.”
• “It’s hard to build a brand from a place of wanting to be invisible while trying to be visible.”
• “Your perpetual evolution? That is the brand.”

Lightly bossy notes for your future self

• “I don’t know” is a flag for survival brain, not a stop sign. Make the smallest true choice, then iterate.
• Choose colors/offers because they’re true now, not because they’re trending. Permission to outgrow them later.

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

If you’re a solopreneur coach or creative in a pivot, a custom website is probably not your next best move. In this tell-it-straight episode, we talk about visibility > vanity, why community beats cosmetic upgrades, and the exact order of operations to build a brand people feel (not just follow).

I share the hard-won lessons (hi, $35k ad experiment with basically zero ROI) and map the simple path: pick one platform, show up consistently, build your email list, and get crystal clear on your audience identifiers before you touch a multi-page site. We also dig into how to make your emails worth opening, what “adjacent value” looks like, and why knowing yourself is the magnetic core of a brand that converts.

You’ll learn:

• When you do (and don’t) need a website—especially during a pivot
• The better starter stack: platform presence + list building + clear POV
• What to send your list besides “20% off” (hello, useful and personal)
• “Audience identifiers” that act like a dog whistle for your people
• Why self-knowledge is the cheat code for visuals, copy, and offers

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.

Send us a text

The algorithm didn’t kill your brand—loneliness did. In this episode, I break down why community is the trend that isn’t a trend (it’s a return to what actually works), how irrational loyalty is created, and why being a person beats playing a persona. We talk real relationships, energetic resonance, and simple ways to turn your corner of the internet into a room people want to enter.

You’ll learn:

• Why “community, not just presence” is winning right now—and how to start without a giant audience.
• What irrational loyalty looks like in real life (and how to spark it on purpose).
• The friendship rule for branding: act online how you act IRL—and watch trust compound.
• Practical places to meet your people (in person, micro-memberships, DMs done right).
• How to build a brand that feeds you back (so you stop burning out creating for crickets).

Resources Mentioned:

• Thread Hippie California (personality-packed tees for brand shoots)
• Shannon McKinstry’s podcast, Good Content, Episode 83 on audience identifiers. 
• Book a 90-minute Uncensor Session
• Join 20 in 12 (free 12-day mini series)
• IG: @kelli.was.here

Thanks for tuning into this episode of Loudmouth Lab (formerly Kelli Was Here). If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

Hit follow. Subscribe. Share with a fellow soloprenuer.

Because sensible is not your style—and it's never too late to become yourself.