In this episode, Adam Roach interviews real estate veteran–turned–coach Steve Rupp, who shares his journey from running a top 1% real estate team to building a thriving coaching business. Burned out from the grind of sales, Steve sought a structured, proven system for transitioning into coaching—something he found in the I Love Coaching (ILC) community. Through ILC’s models, blueprints, and ongoing mentorship, Steve quickly grew from zero clients to 15, launched his Premier Connect group coaching program, and began speaking nationally. He discusses the difference between teaching and coaching, the value of community and systems, and the mental shift required to “sell yourself” as the product. His story highlights the power of structure, accountability, and support in transforming both mindset and business.