In this episode of The Brokerhood by BAI, host Heath Turner sits down with franchise broker Craig Voss to unpack his first six months in the business—going from franchise operations leader to closing his first deal and building a strong pipeline. Craig shares how 15 years in franchise operations prepared him for consulting, why servant leadership and uncovering a candidate’s true “why” are central to his approach, and how he helps buyers break through paralysis by analysis. He talks about building trust like a “bank account,” leveraging franchisor development teams, dialing in lead generation and marketing, and how BAI’s collaborative culture and support have accelerated his success. Whether you’re a new broker, an aspiring one, or just curious about what it really looks like to build a consulting practice from scratch, Craig’s story is full of practical insight, encouragement, and real-world strategy.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

In this episode, host Heath Turner sits down with Tom and Janice Newark, the husband-and-wife team who became franchisees with Corporate Cleaning Group in August 2023 and now own the entire San Antonio market. Their story is one of courage, reinvention, and choosing a business model built for legacy.

After decades in the newspaper and media world, Tom saw his industry declining and knew it was time to build something sustainable for his family’s future. Janice, a former programmer and long-time homeschool mom, leaned into the challenge of learning a new industry with faith and full commitment.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

In this episode of Full Pipelines and Full Hearts, host Jon Jones unpacks the classic truth that facts tell, but emotions sell. While franchise consulting can feel very intellectual—evaluating industries, models, and FDD data—Jon explains why your candidates ultimately decide based on how they feel, not just what they know. He explores how to manage your own emotional state before calls, the power of sincere and specific compliments, and how to ask deeper questions that lift people up and tap into their past successes, challenges, and dreams. You’ll also hear a powerful story about Mary Kay Ash and her “make me feel important” philosophy, and how that mindset can transform your candidate conversations. If you want to move beyond features and truly connect with the people you serve, this episode will give you practical ways to add more heart to every step of your process.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

Jared sits down with Vishal Bhasin, Co-Founder of Wize Computing Academy, a rapidly growing STEM education franchise with a mission to empower the next generation through technology and entrepreneurship. With more than 40 locations across the U.S. and Canada, their innovative, home-based model delivers STEAM enrichment for kids aged 4–18. 

Together, they unpack a powerful question: What does freedom in franchising really mean — time freedom, financial freedom, or both? Is building a business your path to more control, or does it come with trade-offs? Vishal shares how Wize franchisees scale their operations using frameworks like OKRs, build recurring revenue without running a brick-and-mortar, and transition from working in the business to working on the business.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

Host Jared Nassif is live on The Brokerhood with franchise pro JC Timmons, digging into what it really looks like to move from franchise development on the brand side into franchise consulting—and blend both. JC shares how he “fell into” franchising from a banking and SBA background, why he sees this work more as farming than hunting, and how a servant’s heart, patience, and process-focused thinking shape the way he serves candidates and brands.

They unpack timelines (why it can take 12–18 months to really ramp up), the emotional side of dead leads and hang-ups, the importance of empathy, and what consultants miss when they don’t understand a brand’s approval process. JC also talks about lifestyle design, working from anywhere with a family of busy kids, and why he believes franchising has a massive future as Gen Z and Gen Alpha demand more independence.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

In today’s episode, host Heath Turner sits down with Gregory Hines, Amada Senior Care franchisee in Detroit, Michigan. Greg began his journey in 2014 after leaving a demanding 20-year career in medical and pharmaceutical sales. Burned out, on call 24/7, and longing for a life with more balance and purpose, Greg made the leap into entrepreneurship.

Over 11 years later, Greg has built a thriving senior care operation—employing more than 125 caregivers, serving nearly 90 clients, and proudly caring for over 60 veterans. His story is one of courage, commitment, and the powerful impact a mission-driven business can make.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

In this episode of Full Pipelines and Full Hearts, host Jon Jones breaks down the six human needs that unconsciously drive every decision your candidates make—and shows how to align your marketing and communication with them.

From certainty and variety to significance, connection, growth, and contribution, Jon explains why franchising is such a powerful vehicle to meet these needs and how you can weave this language into your social content, discovery calls, and candidate conversations.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

On this episode of Fran Opps, host and franchise consultant Jared Nassiff sits down with Cathy Skula, CEO of The Maids, one of the most iconic and trusted names in residential cleaning. Ranked #34 on Entrepreneur’s Franchise 500, The Maids brings 40+ years of brand strength, recession resistance, and a powerful recurring-revenue model.

Cathy shares her journey from corporate operations to leading a legacy franchise brand, dives into the culture that fuels top-performing franchisees, and reveals how The Maids is using technology and AI to elevate the customer experience. If you're exploring franchise ownership—or dreaming about building a business with real longevity—you won’t want to miss this one.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966

In this episode of The Brokerhood, Christina McGarvey sits down with veteran franchise consultant Ron Drio, who shares his 10+ year journey in the industry. From building and selling a successful landscape business to finding freedom and fulfillment as a franchise broker, Ron opens up about lessons learned, what keeps him motivated, and the joy of helping others become business owners.
Whether you're new to franchising or just exploring, this episode offers valuable insights into what it really takes to thrive as a consultant.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=c5f57cc74cee40b8

Apple:

https://podcasts.apple.com/us/podcast/business-alliance-insights/id1800022501

Join host Heath Turner on Beyond the Brand as he speaks with Brian Preuss, a U.S. Army veteran turned franchisee with Green Home Solutions. Brian shares how he transitioned from military service into franchise ownership in 2020, why he chose the indoor air-quality space, and how the brand’s training, values, and support network helped him build his business. Whether you’re a broker presenting opportunities or someone exploring franchise ownership, this conversation offers rich insights into how purpose, service, and persistence align for success.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=c5f57cc74cee40b8

Apple:

https://podcasts.apple.com/us/podcast/business-alliance-insights/id1800022501