comprehensive guide to ebook marketing, covering various strategies for authors and publishers. It explores the current ebook market landscape, including market size and trends, and details essential elements of a successful marketing strategy. The guide offers a step-by-step approach, from pre-launch preparation to post-launch optimization, encompassing digital marketing channels, advanced techniques, and technical optimization. Multiple real-world case studies illustrate successful strategies, and the text addresses common challenges and future trends in the industry.