In this interview, I speak with Anna Masalin, Managing Director of Tulos in Helsinki, about creativity, education, and leadership in business.

With a background in Art History, studied in the UK and shaped by international experiences through the Erasmus programme, Anna reflects on how early cultural exposure influenced her way of thinking and supported her professional journey. She shares insights into how studying art history helps her better understand present-day challenges by recognising historical patterns, context, and human behaviour.

We also talk about the importance of music education in childhood and its role in developing creativity, emotional intelligence, and critical thinking. Anna strongly believes in the value of music within the education system and its long-term impact on personal and professional development.

A key theme of this conversation is the idea that business is inherently creative. Anna explains how creativity drives problem-solving, innovation, and human-centred leadership, and why letting go of outdated models can open space for more meaningful and sustainable ways of working. We discuss how individual creativity and perspective can have a powerful impact within organisations.

This was a deeply inspiring conversation about creativity, culture, and re-imagining how business can be approached in a more human and creative way.