In this episode, Lawrence Mackey delves deep into the world of commercial and consumer sales, alongside industry expert, Cale Donadelli. Their discourse unveils a trove of insights for both budding salespeople and seasoned pros. Drawing from Donadelli's seasoned experiences, they unpack the intricacies of team building, lead conversion, and the delicate balance of emotions in the sales arena. From harnessing the power of effective scripting to understanding the nuances of consumer sales commissions, the duo offers invaluable insights. With a deep dive into cold outreach, lead generation, and the pivotal role of SDRs, listeners are equipped with strategies to thrive in the competitive world of sales.