Business Behind the Story

Business Behind the Story

By LucasBusiness
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Business Behind the Story episodes

  • Disney+ Was Never Just About Streaming
    Disney spent billions building Disney+ to compete in streaming. Now the company appears to be pursuing a much larger idea.
    Instead of treating Disney+ simply as a place to watch movies and television, Disney wants it to become the digital front door to its entire ecosystem, connecting entertainment, Hulu, ESPN, merchandise, games, cruises, and theme parks. This episode investigates why that strategy matters, how Disney's businesses reinforce one another, and why the real value of a Disney subscriber may extend far beyond the monthly subscription fee.
    15 min
  • Why UPS Chose to Deliver Fewer Amazon Packages
    Amazon was UPS's largest customer. For most companies, losing half the business of your biggest customer would sound like a crisis.
    UPS did it deliberately.
    This episode investigates why UPS chose to walk away from millions of lower yielding packages, how one of the world's largest delivery networks is being rebuilt around fewer but more profitable shipments, and why the biggest customer is not always the best customer.
    18 min
  • Why Boeing Sold Its Flying Taxi Future
    Boeing spent years investing in autonomous electric flight through Wisk Aero. Then, in August of twenty twenty six, it agreed to hand Wisk, drone maker Insitu, and airspace technology company SkyGrid to Archer Aviation in exchange for a large ownership stake rather than cash.Why would one of the world's biggest aerospace companies give up direct control of technologies that could shape the future of flight? This episode investigates Boeing's surprising decision, the economics of the air taxi industry, and why a company in a turnaround sometimes has to stop owning the future in order to fix the present.
    16 min
  • Why Coach Is Booming While Kate Spade Keeps Shrinking
    Coach and Kate Spade sell to many of the same consumers, operate under the same parent company, and share access to many of the same capabilities.
    Yet their businesses are moving in opposite directions.
    Coach just completed another year of rapid growth, attracting younger customers while selling handbags at higher average prices. Kate Spade, meanwhile, continues to lose revenue and is beginning another creative reset.
    This episode investigates why one brand is gaining desirability while its sister brand struggles, and why better operations can help a fashion company but cannot manufacture consumer desire.
    15 min
  • Starbucks Is Growing Again. So Why Is Revenue Falling?
    Starbucks appears to be coming back. Customers are returning, comparable store sales are rising, and Brian Niccol's Back to Starbucks strategy is beginning to produce measurable results.
    But there is a strange contradiction inside the latest numbers. Starbucks reported stronger customer activity while total company revenue actually declined. This episode investigates why that happened, how Starbucks is changing the economics of its international business, and why a company can sometimes become financially stronger by deliberately reporting less revenue.
    14 min

About Business Behind the Story

From the publisher's feed

Business Behind the Story is a documentary podcast about how companies really work — the decisions, strategies, money, competition, and people behind the businesses we know.
Each episode…