You are listening to episode 17 with Emma- Jane Hughes and Ashleigh Hill from Lilly & Lime swimwear.

Today I'm excited to bring you this great chat with one of my very first clients. I helped Lilly & Lime with their PR soon after they launched and it has been an absolute joy to watch them grow into a popular and international brand over the last three years.

Seven years ago friends Em and Ash were sitting around a pool at a hen's weekend bonding over not being able to wear the same fashionable swimwear that their smaller busted friends were able to wear. In that moment Lilly & Lime, a speciality swimwear label for a D-cup and up was born.

Fast forward to now both Em and Ash have gone on to have two children each, Em has moved from Brisbane, Australia to Bermuda and they continue to grow their successful brand from opposite sides of the globe.

In this episode we cover so much from Mum guilt and the myth that we can do it all, the challenges of creating a product from scratch, social media and how the ladies have used it to build their loyal community, the struggles of daily content creation, building a supportive community who have each other's back, the way in which they effectively work in different countries and in different time zones, how they manage the business and family blend and what it is like to build a business with your bestie.

You can find Lilly & Lime at www.lillyandlime.com on Instagram @lillyandlimeswimwear and on Facebook @lillyandlime