Business Book Talk

Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by Joanne S. Black You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales…

Sales Actualization Outselling the Internet By Dennis O’Neil A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to…

Consiglieri Leading From the Shadows By Richard Hytner The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked. We discover that by helping the ones in the hot-seat if often a better…

The Decoded Company Know Your Talent Better Than You Know Your Customers by Leerom Segal and Aaron Goldstein Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual news-feeds. At most workplaces, it’s still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods…

Make Waves Be the One to Start Change at Work and in Life by Patti Johnson For many of us making waves has a negative connotation but this book will flip that thinking 180 degrees. Power motivating learning is found in this book and if you plan to make change or want to help others…

The Bigs The Secrets Nobody Tells Students and Young Professionals About How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life by Ben Carpenter A book for students and the parents of said students on the things they need to…

Duct Tape Selling Think Like a Marketer—Sell Like a Superstar by John Jantsch For those of you who have not read any of John’s books you are in for a treat. This book does not mess around and after reading it you will have a very long “to do” list. As with this book’s content…

Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville Today it’s not about what you say, it’s about who would get value from what you say. As the book title says it’s allows about relevance and in today’s super social market you are either relevant and “shared”…

The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to…

Making Your Work Work How to Build a System of Profound Knowledge By Jan Gillett Jan talks about an amazing process that he learnt from his mentor Dr W Edwards Deming. In short it is a system that can revolutionize how you manage a team, company or any process within that company. It’s all about…