Business Books & Co.

Data Domain was an innovator in the data backup market, and Frank Slootman was its CEO from 2003 until its acquisition in 2009 by EMC. Data Domain used a technique known as data deduplication to make hard disks a viable backup medium for replacing traditional tape based backup solutions. Slootman wrote Tape Sucks as a series of short advice vignettes from one successful startup CEO to others managing high growth ventures. In each short chapter Slootman tackles one subject and tries to get his point across with an anecdote from Data Domain. In this episode we discuss Tape Sucks, Data Domain, and Slootman's advice.

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Stephanie Shirley has been a pioneer all of her life. After coming to England as a child refugee from Nazi Germany, she started one of the first software consulting firms, Freelance Programmers. But it was first in a number of other ways too. It was almost entirely run by women, despite discrimination against women in the technology industry. Its business model, employing women in their free time to do programming tasks, was a predecessor to today's "gig economy." In her memoir, Let It Go, Shirley not only recounts her entrepreneurship journey, but also her concurrent personal struggles including bringing up her child with severe developmental difficulties. Shirley went on to become one of the leading figures in philanthropy in Britain. Shirley concludes her memoir by explaining her philanthropic philosophy and the strategies that have tied her many successes together. In this episode, we discuss this raw, honest, and profound memoir.

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This month we read Creativity Inc. by Ed Catmull and Amy Wallace. Ed Catmull was the cofounder and longtime president of Pixar. Part memoir and part advice for managers of creatives, Creativity Inc. tells the story of Pixar from dream to animation powerhouse. Then it gets into Catmull’s strategies for managing Pixar’s creative success. We discuss the history of Pixar, our key takeaways from the book, and instances of its lessons in our own careers.

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Daymond John is best known as an investor on ABC’s Shark Tank, but he is also the award winning fashion designer who founded the multi-billion dollar brand FUBU. In The Power of Broke, Daymond explains the strategies that helped him start FUBU, with almost no resources, out of his mom’s house in Hollis, Queens. He then examines the stories of other entrepreneurs who started from nothing.

In our season 2 opener, we welcome our new co-host, Eli. We discuss the key lessons Daymond is trying to impart. Finally, we recall our favorite (and least favorite) entrepreneurship stories from the book.

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We recap the qualities of some of the books we read over the last year in Season 1 of Business Books & Co. Each of us discuss our favorite and least favorite books. We say goodbye to one of our co-hosts, but we will be back next month to start Season 2!

You can find our book list from the last year on our website.

Other books we recommended:

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This month we read the 1997 book Only the Paranoid Survive by Andy Grove. Grove was the long-time storied CEO of Intel. Only the Paranoid Survive is about strategic inflection points in a business. Grove explains how to detect these events, how to respond to them, and recites some war stories. We discuss the book, some strategic inflection points in our own industries, and the computer business during Grove's tenure at Intel.

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We discuss the 2014 book Zero to One by Peter Thiel. In Zero to One, Thiel, a cofounder of Paypal and Palantir, as well as an early investor in Facebook, describes what conditions make for a great startup. Part history lesson, part economics lesson, and part business advice, Zero to One is a succinct book full of powerful ideas.

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Lee Iacocca was responsible for the introduction of iconic Ford products like the Mustang and Thunderbird. He rose in the ranks to become President, second only to Henry Ford II. As CEO of Chrysler during the early 1980s, he saved the company from bankruptcy and introduced the minivan. He was one of the biggest celebrity executives during the Reagan era. We discuss his autobiography, in which he recounts his life’s journey from the son of Italian immigrants to the height of the business world.

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The Ride of a Lifetime is a 2019 memoir about Bob Iger’s journey at Disney. It begins by relaying Iger’s time climbing the corporate ladder, and then does a deep dive into his fifteen years as the company’s CEO, with a focus on acquisitions and mergers. We discuss Iger’s career, the key lessons he learned, and the mergers of Disney with Pixar, Marvell, Lucasfilm, and Fox.

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In this special non-book episode, we discuss the unprecedented effects on the business community that the Coronavirus crisis is having and how our society is approaching it. Note that the three of us are not public health experts, doctors, or epidemiologists. Nothing that we discuss should be construed as medical advice. We are instead taking on this episode from the perspective of well-informed citizens. We focus more on the business, societal, and economic aspects of the crisis than the medical side. We critique the government’s response and compare it to responses from other countries and the private sector.

The three of us want to thank the doctors, nurses, and the rest of the medical community who are on the front lines!

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