We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.

Timeline Summary:

• [00:00:22] "They Ask, You Answer" by Marcus Sheridan
• [00:01:45] "The Go-Giver" by Bob Burg, John David Mann
• [00:02:55] "Marketing Made Simple" by Donald Miller
• [00:03:41] "Influence" by Robert Cialdini
• [00:05:00] "DotCom Secrets" by Russell Brunson

 Key Takeaways:

1. They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.
2. The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.
3. Marketing Made Simple: Donald Miller's book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.
4. Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.
5. DotCom Secrets: Despite mixed feelings about ClickFunnels, the book's insights into sales ladders and customer journey are invaluable.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"Answering client questions isn't just support, it's smart marketing." - Andrew Wallis

"Lead with value, not just services." - Andrew Wallis

"Marketing simplicity can be your business's complexity solver." - Andrew Wallis 

"Understanding psychology is key to client persuasion." - James Breese 

"Sales ladders are the backbone of customer journey." - James Breese 

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