Assessing the value of most business books.

Business Books versus Comic Books: Picking the Right Read

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention. We call these companies brands. We tell their stories with excitement, and exciting facts. We tell the stories of branding with our own sense of moral strength and personal sincerity.

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Marketing

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention.We call these companies brands.We tell their stories with excitement, and exciting facts.We tell the stories of branding with our own sense of moral strength and personal sincerity.

“Brand Stories” are tales of businesses that transform themselves into something better – something greater – than the competition; something more lucrative – and more powerful – than a product launch or a sales convention. We call these companies brands. We tell their stories with excitement, and exciting facts. We tell the stories of branding with our own sense of moral strength and personal sincerity.

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Business Books versus Comic Books: Picking the Right Read

Business Books versus Comic Books: Picking the Right Read