In today's show, I share 5 experiences I've had as a customer with companies, including: Vitamin World, Baskin' Robbins, and more!

Have you been neglecting the most valuable segment of your market? Your past clients and leads are ripe for the picking and they are the low hanging fruit that will cost less to convert to paying customers.

Do you want brand loyalty? Customer loyalty? Increased customer lifetime value? This is episode is for this that want to create cult-like following of clients...

On this show, I bring you up to speed on what I've been up to and we talk about the one thing that keep most people from success... the one thing that keeps people from starting and growing their business... FEAR!

It's easy to explain the WHAT and HOW of your business... But the money is made when you start to think about WHY your business exists.

So often, I get listeners ask the questions "what type of business should I start?" I think you should start a blue collar business... yep, one where you get dirty, sweaty, and sharpen your business skills beyond any college degree could do.

This guy is cleaning ovens and grills by himself (no employees) and he is making $185K/yr! Now he is asking Mike about how he should go about scaling his company via franchising.

Scott is the owner of Dependable Electrical Services and he talks with Mike about scaling his business. He has been doing $800-900K annually for the past few years but can't seem to break through the $1,000,000 marker. He is closer than he thinks.

You should never, ever, ever do this one thing as a small business owner! Not knowing their numbers is the achilles heel of many small business owners.

Dion is a service-based business owner and today he learns how to increase his profit without increasing the number of customers he has. The key is increasing the $$ per client each month... increasing his lifetime customer value.