Business Bootcamp

Sanjeev called in today and is the owner of a physical therapist business called Fyzical in Florida. Mike talks about the ways that Sanjeev can target his audience of 40+ year old market and advertise to them.

Trump won the election a couple months ago... I really could care less from a political standpoint but from a marketing an business side I think there are some takeaways and things to learn that will help you advertise and promote your small business!

If you get one bit of information out of the entire podcast and all the episodes on Business Bootcamp Podcast, it is this: you MUST build your business on systems... not personality, talent, or your skills. Short and sweet rant that I just had to give... listen to it twice and let it be the spark that gets you to do something about it!

This is a follow up episode one creating a hiring system. There are four steps: online application, job fair, interview, hiring and training.

Sam asked a question in episode 148 and today he calls in and gets more advice on ramping up his audio production business. Marketing and advertising tips on the house!

Eric, a former Marine, called in this week and wants to start a lawn care and landscaping business. Mike talks about the infant stages of the business, getting on the same page as your spouse, and specific numbers Eric should be hitting.

Sam is a recording artist and wants to expand his business. The problem is he doesn't want the music (his passion) to suffer. How do you make a profitable business without sacrificing doing the thing you love?

Ever had a LÄRABAR? They are all-natural energy bars sold in thousands of stores around the country. Ever wondered who started Larabar or how it became the company it is today? The founder of LÄRABAR, Lara Merriken, joins Mike for an exclusive interview on how she started the business in her kitchen and eventually got acquired by General Mills in 2008.

Vince called in today. He is in his 50's and is having a hard time hiring young guys to work in the landscaping industry. Learn how to deal with millennials that are looking for work and whether or not you should offer salary or by-the-hour pay.

Have a business idea or hobby trend side hustle? Wondering who you should be targeting your marketing too? Focus on the niche! Start on one small customer category and then dominate it. Once that is done use expansion into other categories as a way to propel your business growth.