Business Bound

Welcome to the Business Bound podcast where authors of business books chat with me, Taesha Glasgow, about their books.

In this episode, I talk to Alexa Whitten about her book, Publish Your Way to More Clients.

Alexa runs and owns the Book Refinery and helps business owners write and publish books specifically for lead generation. She is passionate about helping people become authors and is now branching out into children’s books and fiction. She also runs Compass Publishing, her sister company, so that self published authors get the help they need to see their dream come alive.

We talk about:
Her seven step writing process
Traditional publishing versus self publishing
How to promote your book
And much more

Resources:

Book URL: https://www.thebookrefinery.com/buy-the-book/
Website: https://www.thebookrefinery.com/
Connect with Alexa on Linkedin: https://www.linkedin.com/in/alexawhitten
Instagram: https://www.instagram.com/book_coachUK/

This episode is sponsored by The PodSquad - the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. Full disclosure: my day job. For more information check out thepodsquad.com

In this episode, I talk to Lee Lefever about his book Big Enough: Building a Business that Scales with Your Lifestyle.

Lee is the co-founder of Common Craft - the creators of the original explainer videos that have earned over 50 million online video views. Common Craft produces educational guides, ready-made videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft’s only employees and work from their home off the coast of Washington State.

We talk about:

How to know when to pivot in your business

The concept of return on luck

The new way of thinking about shareholder value

Resources:

Book Website: https://bigenough.life

Website: https://leelefever.com/

Connect with Lee on Linkedin: https://www.linkedin.com/in/leelefever/

This episode is sponsored by The PodSquad - the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. Full disclosure: my day job. For more information check out thepodsquad.com

In this episode, I talk to Avery Swartz about her book See You On the Internet: Building Your Small Business with Digital Marketing

Avery is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list. She is also the resident tech expert on CTV Your Morning, highlighting the latest tech gadgets, apps, and tech news for a national audience. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

We talk about:

Common mistakes on small business websites

How to choose the right social media platform for your business 

How SEO is like losing weight and more.

This episode is sponsored by The PodSquad - the podcast agency that books authors on relevant podcasts to increase their visibility and help them spread their message to a new audience.  For more information check out thepodsquad.com

In this episode, I talk to Lucy McCarraher about her book, A Book of One’s Own: A manifesto for women to share their experience and make a difference.

LUCY started her first publishing company while she was still at university and has worked in publishing and the media ever since. She is the author of 12 books and co-Founder of Rethink Press, which has published over 400 niche business and self-development books.

She is also the Founder of the Business Book Awards and has mentored hundreds of entrepreneurs and business owners to plan, write and publish their books.

We talk about:
The unconscious bias against women in business
Why is it important for women to push past their fears and write their book
The best way to promote your business book
And much more

Resources:
Connect with Lucy on Linkedin: https://www.linkedin.com/in/lucymccarraher/
Her book on Amazon: https://www.amazon.co.uk/Book-Ones-Own-experience-difference-ebook/dp/B07P1Z3VWB/
Business Book Awards: https://www.businessbookawards.co.uk/

This episode is sponsored by The PodSquad - the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. For more information check out https://thepodsquad.com/podcast-booking-services/

In this episode, I talk to Sapna Pieroux about her book Let's Get Visible!: Get Brand Clarity, Stand Out in Your Industry and Supercharge Your Business Growth

Designer, author, speaker and mentor, Sapna is the multi-award-winning founder of brand consultancy InnerVisions ID, helping ambitious, ethical and purpose-driven businesses stand out so they can make a bigger impact.

Her book hit #1 best-seller status in four categories on launch (January 2020) and won an award at the Business Book Awards this March.

We talk about:
The difference between a brand, a personal brand and branding
How clarifying your brand can help you attract higher paying clients
Her VISION process
And much more

Resources:
Connect with Sapna on Linkedin: https://www.linkedin.com/in/sapnapieroux/
Ask her for the first chapter of her book!
Brand Assets Health Check: https://innervisions-id.com/quiz/
Her book on Amazon: https://www.amazon.co.uk/gp/product/B082YFLTYS

This episode is sponsored by The PodSquad - the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. For more information check out https://thepodsquad.com/podcast-booking-services/

My first interview is with Sarah Townsend, the author of Survival Skills for Freelancers. Tried and tested tips to help you ace self employment without burnout.

Sarah has been a successful freelance marketing copywriter for over 20 years and she has distilled her experiences, strategies and research  into this book.

In this episode, we talk about:
The personality traits that help you thrive as a freelancer
How to deal with isolation when working from home
When to trust your gut and when to let go

And so much more

Sarah's website:  https://www.sarahtownsendeditorial.co.uk/survival-skills-for-freelancers/
Connect with Sarah on Linkedin: https://www.linkedin.com/in/sarahtownsendeditorial/
Get Sarah's book on Amazon: https://www.amazon.co.uk/Survival-Skills-Freelancers-self-employment-without-ebook/dp/B089YYJC6P/

This episode is sponsored by The PodSquad - the podcast agency that books experts on relevant podcasts to increase their visibility and help them spread their message to a new audience. For more information check out https://thepodsquad.com/podcast-booking-services/