Mark talks about the differences between paint by number solutions and building on mastery of principles. He reads an essay on the topic as well.

More from "Simple Numbers, Straight Talk, Big Profits" by Greg Crabtree

in this episode Mark discusses "Simple numbers, straight talk and big profits" by Greg Crabtree

pulling from "Profit First" by Mike Michalowicz

I pull from the book "Measure What Matters by John Doerr. We talk about the idea of OKR's- Objectives and Key Results.

taking a page from "Necessary endings" by Dr. Henry Cloud

More from Tom Peters and "The excellence dividend" in which he makes the point that culture IS the strategy.

looking at why you should be intentional about your closest relationships. Pulling nuggets from Tom Peters "the excellence dividend"

I talk with Jody Vest of TTX on the ins and outs of interviewing, recruiting, and hiring for culture fit. Jody is very accomplished and humble. He has a great track record when it comes to hiring for culture. We discuss at length how he talks to candidates, and how he moves them through the hiring process successfully.