You’ve probably heard that both businesses small and large are using email marketing to grow their revenue, reach new audiences, and better engage with their customers. But with all the hype, is email marketing worth it?

With more digital marketing options then ever before, including social media marketing and google ads, does email still hold its value when it comes to generating revenue? In today’s episode we’ll talk with Nella DeCesare, from WBN Marketing, about how you can supercharge your email marketing efforts and optimize the time you spend doing it.

WBN Marketing

Recording videos has never been easier. Everyone has a powerful video camera right in their pocket, their smartphone! With a little practice, even you can start creating great videos, vlogging, or even posting engaging content to your social media or website.

Join us as we sit down with Mike Haley and Dave Cintron from M&M Multimedia, a video production and digital marketing company in Fort Myers, to discuss what it takes to turn your smartphone into a portable movie studio.

Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. Every day, more and more businesses are launching a podcast as a powerful way to reach new customers. Not only can it be simple to start, it can be an ongoing opportunity to reach a new audience, personalize your brand, and become an authority in your industry. Join us as we discuss the benefits of launching a podcast for your business and steps you can take to get it off the ground.

Everyone who works remotely has to figure out when to work, where to work, and how to create boundaries between their work and personal life. What about office equipment, career development, employee training, and building relationships with colleagues? Remote work can be an amazing opportunity for organizations and their employees, but it isn't for everyone. In this episode, we'll cover both the benefits of working remotely for employees and their employers.

Every business can create a website. However, not every business can use their website to generate effective leads and traffic that match their goals. Whether your running a brick and mortar retail store or an online membership website, it’s important that your website is generating effective leads and converting enough of your visitors into customers.

There was a time when only large corporations and government agencies had to worry about hackers and cyber criminals, but not anymore. Today, they now pose and ever-increasing threat to small businesses. Why? Because small businesses are amongst the easiest targets. That means it’s time to start thinking about website security for your small business.

Today’s special guest is Nella DeCesare, Managing Director of WBN Marketing.

https://wbn-marketing.com/

Today’s episode focuses on paid social media advertising. From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. So, whether you’re already a seasoned pro or just starting your first campaign, we’ll cover some ideas and tips to help you get the most out of your ROI.

Whether your putting together a large conference, or organizing a small meeting, planning an event can be a daunting task. From establishing a strategy, to actually promoting your event, there are a number of things you'll need to consider. Join us as we discuss planning and marketing tips you can use for your next upcoming event.

TLC Marketing & Creative Services

SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all.

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In this digital era, online reputation management has become a crucial aspect of any business. As more and more purchases are made every day, 9 out of 10 consumers will conduct online research through a search engine before making a purchasing decision. Learn what you need to do to make sure those consumers see your company in a positive way.

Priority Marketing

Yext

Podium

Birdeye

BrightLocal

SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all.

Learn More

By making your website and all of your advertising efforts accessible, you are ensuring that not only people with disabilities, but all of your potential customers will have a good user experience. Join us as we discuss the importance of why accessibility matters for your business.

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Web Accessibility Initiative

The A11Y Project

SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all.

Learn More