Business Built Freedom

Sizing Up Your Office Space

Office space is an important facet to consider when you're setting up a new business or if you've got an established business. Maybe you're looking to change a business around and become one of those fancy hipsters that have people work from home. Whatever the case is, sizing up the amount of floor space that you need for your office can be a difficult task, and it's definitely a discussion that you need to have with your IT company. The reason being there's nearly no reason nowadays with the infrastructure that we have got, even though it's terrible in Australia, it's still good enough to allow for your workers to work from home, and in a flexible environment. This gives you the best of both worlds.

Read more about Office Space Size: https://dorksdelivered.com.au/blog/445-sizing-up-your-office-space

Working in An Office Vs Working From Home

When it comes down to it, leasing a building is expensive. It takes many, many years, generally the leasing contracts to expire, and you need to make sure that you're sizing up appropriately along with making sure that the costs are appropriate for your business model and size. Taking all those things into account, if you're able to have some of your workforce work from home, it's going to save you a bunch of coin, and it's going to be an advantage for them as well because there are tax deductions to be had.

Choosing Office Size

So, how do you work at how to size an office? The answer that I'd give is it depends. I'll strongly suggest making sure that you have the option for people to come into work and to have face-to-face meetings where you can because these things will keep the who community working as a community in your business and there won't be as much of a disconnect. Now sometimes that's not overly possible if you've got people that have moved into state, or the people that you've got working for you or are living overseas or whatever the case may be, but generally speaking, you want to give them the option to work in the office. You have a bunch of staff, and if one of them isn't pregnant already or has young children, they will in the future. And when that happens, one of two things will occur. Number one, they're going to want to spend more time with their kids. Number two, they're going to want to spend less time with their kids because they're giving them the shits. One way or another, having an escape for them to be able to get into work and actually concentrate on something is a great idea. If they're still in the refresh honeymoon parents, then that's cool, and if that's the case in where they're at, having the ability for them to be able to work from home is also invaluable. It's a great idea.

Our Remote Workforce

I would comfortably say that out of all businesses that can have a remote workforce, you could easily have 33% to 50% of your entire workforce working remotely without a problem, and it's done time and time again as long as you've got the software in place, you've got to manage and monitor them, you should be able to comfortably have them working remotely for you. And as I said, you should still have them come in if they want to come in, and make sure that there's some sort of roster arrangement.

Sharing Desks Is Ok

Know that the desks are shared desks and that's not a problem. People don't need to necessarily have all their gear and equipment just sitting there waiting, gathering dust, not being used. That's silly. There's all the reasons in the world especially in the minimalist society that we live in that you should be able to have nearly everything on an awesome Surface Pro, and all they have to do is plug into the dock, and all the rest of the stuff in there is just stuff that is communally used. We're not sharing toothbrushes here. We're just sharing a desk and a chair, so it shouldn't be that big of a problem. Talk to the staff if you're unsure about how to size up your office and see what they think. See what percentage of people would like to work from home, and then take it on like that. Now there are always situations where this is rule doesn't work, and that could be a situation such as a manager that is working in a desk where there's one of your trench workers I guess, let's call them, and if you've got the manager working there, that may not work because there could be confidentiality things, there may be paperwork and a paper trail, and there may not be as much of a minimalist as you'd like. But most managers are also not having as much flexibility.

The Final Word

So as I said, your mileage varies and depends. Just see how you work for your workforce. If you ever have any doubt, feel free to email us and we'll give you any advice that we can have you come down to our office and check it out if you're around Southeast Queensland. Stay good.

How to Promote Your Website Podcast or Youtube Channel

As you now know, content is king. The leaders in our industry, and not just our industry now, but historically our leaders forever have always been the ones that had content, the ones that had the hold of the content were the ones that were leading the nations. You need to make sure you've got great quality content and you've got something for people to come to your site and see. Today we're going to be talking about, instead of content and creation, we're going to be talking about how to get that in front of people's eyes.

Read more about Website Podcast and Youtube Channel promotion: https://dorksdelivered.com.au/blog/443-how-to-promote-your-website-youtube-channel-or-podcast

Social Media is Key

Most people nowadays have all the different social media channels. You've got Instagram, YouTube, Facebook, Twitter, LinkedIn and probably more. You can have your own little audiences of people and all these audiences may be really, really engaged with your content or they may only engage every so often or they may share it on. It doesn't really matter. What's important is that you're getting your content out on these social media sites. You're getting it out in front of people to listen to, to watch or to read.

Sendibile

To do that, we use a product called Sendible. Sendible is simply amaze balls. It lets us schedule any of the content that we create through our podcasts or through our YouTube channel and have it set so that when we want to let everyone know about it. It saves us a stack of time, saves us as stack of money in what we would have had to been spending on employees to be able to submit it to everything, and it makes our process nearly automatic. It can do some really cool stuff where as soon as something has been marked as published, whether that be a YouTube video, a blog, or a podcast, it can then automatically notice that it's been published through what's called an RSS feed. From there it allows for your content to then start being promoted through any of these social networks. What's more is it gives you the ability to see what each of these social networks are doing with it. So maybe they have a lot of engagement, and if there's a lot of engagement, awesome. If there's not a lot of engagement, then you can see that as well. You can also make sure that you're making content around the things that are creating engagement.

Remember

The examples and the tips that I gave earlier in the previous episode were all around creating content and the smart ways to do it, because you already know if you're asking your clients what their pain points are. Asking Google and typing just a few very basic words and seeing what comes up, again, gives you an idea of what people have been typing into Google and that goes the same for answer the public. If you're able to put all these answers together in a fantastic platform such as Libsyn or YouTube or on your website blog then you can push all that content through social media to be in front of your clients. There's a great chance that even if one of them didn't speak up and didn't give you the information on what actually needs to be done or what they've thought about, you've put that information in front of them and that gives you the ability to answer a question that hasn't been asked. That means you're delivering fantastic quality as a value add to your current clients, as well as potential prospects. It works on so many levels.

The Final Word

You've got to start getting out there and putting your content out there. It might take a bit of time, it might take a few hours, but it is 100% the only way to grow your business in the world that we're in nowadays. This is only a short one today and I hope you've enjoyed it. Anyway, stay good.

Content, content, content. Content is king and ultimately if you want to get anywhere with your website or with any of the stuff that you're producing, you need content and you need great quality content. I'm going to be talking about how to find content for those podcasts and this will also relate to content for blogs, content for YouTube videos, content for anything and everything. So stay tuned. This is the way it's going to work.

Read more about podcast and website content at dorksdelivered.com.au

What Questions Are You Asked?

If you are in an industry where you want to have more content produced and you don't know what to produce it on, you're probably in a bad industry or you're very, very new to the industry. Either way, with whatever end of the spectrum you're at, have a think about any question that has ever been asked of you. Now I'm lucky enough that I work in a business where I've got service tickets or service requests coming through from clients day in, day out. So I can comfortably sit there with a beer on a Friday night and look through the top 1,000 requests and ask and see what different problems people are having.

Content Ideas

Let's say you are an owner of a pie shop and you need to sell more pies. You want everyone to know that you've got the best pies in the world, but you don't necessarily want to be on a podcast talking about how great your pies are. That doesn't make much sense. But if you're able to have someone interviewed on a podcast where you're talking about how the pies that would be great publicity and content. I'm going to use the example of Yatala Pies, a famous pie shop down the road from me. Yatala Pies have been around for many years and they sell some amazing family and dessert pies, and they could be the pie that made the event. You could have that pie and go, man this is a good pie, and it'll really create the event and that's cool and you want to have that sort of experience. But they could have a podcast where they're talking about how it made their day, made their event or how they've just started producing different types of pies or without making it sounding too salesy, different pies that they sell and how they can be matched to different wines or side dishes and things like that. It might not be something that everyone's going to be jumping onto straight away, or it could go viral because it's kind of a bit funny. Most podcasts are around certain topics and for ours, it's around the professional services industries and is focused on business to businesses.

How We Made Our Podcast

We normally ask our clients, is there any problems or pain points that you've had? Or if there is any of them brought up with us, we make a podcast about it and then people hear about it and then that is a great resource of content for any leads that are coming into your business. You're able to show them, this is what we do and how we do it, and here's all the answers to all the questions that we've had for the last one year, one month, 10 years. It doesn't matter. You've got the information and the answers there.

Try Answer the Public

Now, if you're still stuck and you have no idea what to do, go to the website, answer the public. Type in a few keywords. When you type in those keywords, your industry keywords, it'll come up with any of the questions that Google has been asked of those recently. That gives you the ability to jump in and go, all right, let me answer these questions. You can do the exact same thing by jumping onto Google and maybe you're writing into Google something about your florist business. So you're selling flowers. You think, how can I do this? And then you write in there different events or things that people search for flowers.

Example

So as an example, I've just typed into Google, why do flowers? And I've already got smell, bloom, close at night, need bees, have petals, all these really cool things. Just think about the five W's. Who, what, when, where, why, and how. If you think about those and you write in one of the things, and so how do flowers affect? Straight up from that list, I've got honey, the environment, the room, your mood, our lives. So you could easily now have all this plethora of content where you could be writing a podcast on how do flowers affect our lives. You can be talking about that and maybe you have to research because maybe you don't know how flowers affect our lives. Instead, look through a few different articles and make sure you're putting your knowledge, your spin and your experience on it because that is what people are listening to. People aren't listening to a podcast just to tune in and listen to a dictated version of something on the web. Make sure you're not that person. Make sure you're telling your story and people have a reason to listen to you, and it's not to listen to regurgitated content off the Internet. So do your research and you can find heaps of answers to questions.

The Final Word

Now the next point is how do you find the customers, or the listeners to jump on or viewers to jump onto these channels? We'll cover that off next time. So I hope you've enjoyed this and it's been fun to produce. I've now learned a bit more about flowers and how it affects your mood and what flowers and bees, obviously I already knew what they had in common, but even more so, which is really cool stuff, not what I was expecting. Hope you're all good and I'm going to stay good, and you too.

How to Have Your Own Podcast

So you've been listening to my content for a while and you've decided, you know what, let's do it, let's create my own podcast. That's the question that we're going to be answering today. A number of people have asked us this and we're going to dive straight in now.

Read more about Podcast at dorksdelivered.com.au

Where to Start?

So there's lots of different things that come into creating a podcast. You obviously need microphones, content, someone to host the files, an audience to listen to it and maybe a few editing skills. All around you need to make sure that you're passionate about whatever it is that you're creating the podcast about.

What We Use

So I'm going to go through on a high level of all the tools that we use and then I'm going to explain why. We use Libsyn to host our stuff, we use Audacity to edit, Rode microphones for recording, and all the different social sites to promote it. That is generally, in a nutshell, what we use and now I'm going to go into details as to why we use it.

Microphones

Microphones are the first bit of technology that you should acquire. We use Rode microphones (the smartlav in particular) only because it clips on to me. It's nice and easy, it's one of their cheaper microphones and you can record it straight in the 3.5 mm jack on your phone. Now I hear you say, "But Josh, I'm pretty up with the tech and I don't have a phone that has a 3.5 mm jack." Well, bugger. You're going to have to get one of those adapters from USB-C or the Apple equivalent and jump that in there so that you can use this mic because it is amazeballs. This is the mic that you want. At around $100 or under you get a fantastic quality microphone that is portable and great for filming with as well. So you've got multiple reasons why this microphone's great. Don't use the microphone in your phone, it is terrible. You want to make sure that people can hear you.

Don’t Spend Too Much Too Soon

Now, what I would suggest, once you've gone gangbusters and your podcast is going nuts and you've got thousands of downloads every month like we do you can look to get more expensive equipment. However, don't go and drop a whole bunch of coin on something that might just be a fleeting idea and might not actually land you whatever the reason is that you're doing it.

What Recording App Should You Use?

The next step now is plugging that beast into your phone and finding a recording app that you like. There's lots of different ones out there in the App Store and the Play Store. What I would say is find one that resonates well with you. You might have one that automatically labels the titles or whatever the situation is. My favourite one at the moment is Hi-Q MP3 Recorder, and that allows for the MP3s to be directly transferred through to Dropbox for me to start editing.

How to Edit

Once you've been recording the content you're then able to jump on and start editing the content. Audacity is a fantastic piece of kit. Now, I'm not going to say we only use Audacity, that'd be a lie, but I'll definitely say for your first podcast, if you're not overly technically capable, Audacity is fantastic. The price tag is zero dollars, so very, very cheap, and you end up with a plethora of forums and support out there because it is a very loved product that has well established grounds in the audio industry. Now as I said there's lots of other tools out there and that's not actually the tool we use 100% of the time, but it's a tool that does 99% of everything you're ever going to want to do and the price tag is the cheapest out of all of them. Edit out any of the bits and pieces, any of the long pauses that you might make you sound unnatural. Edit out any of those long pauses, edit out any bits that don't make much sense. Sometimes I waffle and I'll be talking for 15 to 20 minutes and I'll drop that sucker down to nine.

Consider An Intro and Outro

Edit out everything and decide whether or not you want to have an intro and an exit piece. That's just something very small, short, and sweet. We only occasionally have an exit piece and just something quick to let people know that it's a new episode if they're listening to our episodes back to back at the start. Something nice, quick, and easy.

Exporting Your Audio

Once you've edited it all it is time to export. The most common file type is either as MP3 or M4A. Codec is a compression decompression algorithm. Codec is like a language and it is changing the language format of your file and getting rid of bits it doesn't need and making it more efficient. If it makes the file format more efficient, that means that it can be downloaded on to any of your potential listeners' devices quicker. I find MP3 at this moment is a better format to be pushing it out rather than M4A, even though M4A is considerably smaller than MP3. Your mileage may vary and it depends on your audience. So, stick with whatever is relevant at the time that you're listening to this podcast. For us, it’s MP3. Unless you're having multiple listeners on the channel you could probably just export that as CBR, which is constant bitrate, 128 kbps, mono. This means it's only going to be taking up like half a meg a minute, hardly anything, hardly any space, and it's going to give you pretty good crisp-as quality audio. Especially when it's just your voice and you're not going to be having any instruments on there for the most part, it's going to be fine.

Uploading

Now that has been exported, your next job is to upload. There's lots of different hosting sites out there, in fact you can do it yourself and have it hosted yourself. I would suggest using something like Libsyn. The reason why is because many, many big players use that system. It allows you to submit it to different directory listings that let you get on to Spotify, iTunes, and everywhere else. Libsyn isn't the cheapest, the cheapest is free, but I have a feeling with most products that are free you have to think what is the product then? They're not selling that. So that's not the product. You're probably the product and I have heard some pretty crazy stories about some of the free ones out there. Nevertheless, Libsyn isn't that expensive at about $5 per month. So it's quite cheap if you want to get into a podcast. Not only that, once you've got everything in Libsyn they give you a little web portal that you can send your customers to or your potential listeners to. As I said, it automatically puts it into iTunes after you've got a few episodes up there along with all the other different directory listings that have podcasts on them, which is really cool. So you can be listening through Spotify in your car or whatever the case may be.

The Final Word

So you've got all this stuff and it's up on the web. The next question is how do you get people to listen to it? How do you make the content engaging for people to listen to it? How does this all fit in together? For any of that the content and the audience, I'm going to cover that off in the next podcast. So stay tuned and keep in mind that this here is the entry level get in on near to zero dollarydoos level podcast. Less than $100 you can get the equipment and be able to get off the ground and start producing reasonably professional podcasts. So stay tuned and I'll go through where you can find ideas for your content and how do you go about marketing that content. Stay good. If you have enjoyed the podcast, make sure to jump across to iTunes, leave us some love, give us a review and let us know what you'd like us to do. I'll talk to you soon.

What to Know About Planning for a Disaster

After being in business for a while you hear some crazy stories. I've been lucky to be involved in a couple of them, and some of them are bad for business and I'm going to be talking today about how they could have been avoided. One of my favourites is this potential client that called me up and they were still in the process of using our services.

Read more about business disasters: https://dorksdelivered.com.au/blog/418-what-to-know-about-planning-for-a-disaster

What to Do When the Server’s on Fire?

They called us up and said, "Josh, I need you to get here right now. Our server's on fire." And I said, "Okay, now is it really?" They said, "Yeah, yeah, the server's on fire!" I said, "Have you tried turning it on and off again?" They said, "No, it's actually on fire!" I said, "What? Why are you calling me? I'm not the fire brigade. I can't just reboot that and turn that off remotely. If it's on fire, it's on fire. That's stuffed." They said, "Ah! Ah!" Anyway, they got off the phone and they did what they could do to get it rebooted and by that I mean, with a fire extinguisher. Once they did that they called us back and they said, "Okay, what can we do about the data?" I said, "Well, if you were under a managed agreement with us, we would have had a backup for your data, backup for everything, and we would've made sure that the hardware set that you had was under warranty." I said, "Because you were still in the discussion with us, we haven't done all that research yet for you guys, but let's have a look."

Dust sucks

We went along and had a bit of a sneak peek at this server. We took the cover off (which is standard practice when you bring on new business) and it was full of dust. Now not as much dust on this one anymore because the dust had burnt away, but it caused a fire and it just goes to show the amount of downtime that can be had if you don't do some of the simple things. You only have to take a water drip dripping for many years and it'll erode away a bunch of lands, and this was dust that had just built up for many years and it completely shut down the operations of their business with 65 employees for two weeks.

All About Preventative Maintenance

An ounce of prevention is worth a pound of cure and that is exactly what we're talking about. That was just a crazy situation and they came across to us and we were able to get everything up and running reasonably quickly. However, if they had already put preventative methods in place and a disaster recovery plan in place, we could've much more easily been able to help them out. They would've been up and running in hours, even with a situation that was out of their control as opposed to something that could've been prevented.

Lights, Camera, Action!

The next story, the outcome isn't quite as great. We were talking to this client and we said, "Look, we want to see you guys have some security cameras." And they said, "Yeah, yeah, we're going to get them. Too expensive, too expensive, too expensive." Well, they were and a whole bunch of their vehicles was stolen. Now when that happened, they're like we got to get security cameras now, right now. I said, "Yeah okay, yeah we'll get onto it. We've just got to order them." We started going through the process of ordering them. Only a few days later, they were ram-raided a second time. This time a police car was stolen and they're like, "We've got to get the cameras up now." I said, "No worries, we've got the cameras up," and so everything was all sweet. You know what they say, it comes in threes, and this was no exception. The third terrible thing happened for their business and that was a fire. Now the business is a smash repair company and the fire happened in one of their spray booths and when that happened, you saw it on the security footage, it was there, it was there, a huge fire, the camera went black, and all their power went out everywhere. We called them up because we noticed all their equipment went offline and they're obviously right in the scene of the fire at this stage so they couldn't really talk about the servers. As you'd imagine, pretty, pretty full-on.

Insurance Matters

These are the things can be the end of a business if you don't have the right insurance. The amount of bad luck that they had, now luckily those three things happened and that was a number of years ago and they've not had any bad luck like that since. But these things happen as it goes in business and you've got to be prepared, you've got to make sure you've got the right insurances, you've got a disaster recovery plan in place because the last thing you want to become is one of these stories.

The Final Word

As much as I appreciate the content, I would much prefer to be talking about a happy story and how something really great was avoided rather than the other way around. You need to be prepared for the worst at all times. Unfortunately, it is a part of life. I hope this has been a bit of a lesson for everyone and if it has and you've enjoyed it or you've got your own story that you'd like to tell us about, let us know. Stay good.

How to Hack the Work Week

So the word hack used a lot, especially in my industry. It has been used for many more years than what it has been used everywhere else. But here we are. Nevertheless, let's go through some ideas on how you can make sure that you have efficient tips on how to organise and attack the work week ahead of you.

Read more about productivity at dorksdelivered.com.au

It is Important to Plan into Five Lots

Most business owners have to have the role of the BDM, the business development manager, as well as the role of the salesperson, the marketer, and sometimes the bookkeeper, depending on the size of your business. So what I'm going to suggest over the next five days when you get to Sunday and you check out what you need to do, plan your day into five spots, five lots of information, five things or five topics that you're going to do every week.

Start Your Week With an Awesome Monday

Monday is the day that you want to make sure you catch up on any of this stuff that's come through from Friday all the way through to Monday. You want to make sure you schedule out the time accordingly. Have a sneak peek at your emails, starting from the night of Sunday, and just think, "Okay, how long is this going to take?" Allocate that much time trying not to go over, maybe give yourself 20% more, but that's an absolute max. Now, business owners do this already by default a lot of the time. They have this crazy manic Mondays and they don't necessarily put the right amount of time towards doing that and actually getting over the problems. So all these business owners are everywhere all around the place busy as on a Monday, and that is exactly why Monday is not the day for sales calls, for meeting drop-ins, for organising anything that would have any sort of structure that revolves around another business owner. If you're looking to be bringing on more sales and leads and doing cold calls or any of that crap, don't do it on a Monday. That's not a Monday task. That's a Wednesday or a Thursday task.

What to Do on Tuesday?

Tuesday's the day that businesses get to relax and unwind from the busyness of Monday to catch up over the weekend. Tuesdays are the days you can actually start scheduling in stuff and getting the grunt work done. Not working in the business, but working on the business is what Tuesdays are all about. Tuesdays are the days that you can do the research to find out is there a better accounting package? Is there a better way that we should be marketing our emails? Tuesdays the day that you actually get stuff done.

Wednesday and Thursday would be great days

Once you've got that stuff done, you know that Wednesday is going to be the day you jump out and you start marketing, and you start really pushing your message to business owners. The reason for this is they are in a sense more expecting of this. It's Hump Day, so they're okay, more likely with a call because I know the weekend's going to be coming up a bit sooner. So Wednesday and Thursday are great days to start sprucing your message, bringing on new customers and making sure that the word goes out there.

That’s What Fridays Are For!

Now I'm going to circle back through after I've talked about some of this planning. Goes without saying Fridays, no one wants to hear about sales stuff. No one wants to talk about that. They're not going to be making a decision very easily. The only times you want to talk to someone on a Friday is when there's some message that needs to simmer and sit in their mind over the weekend so you can then talk to them about it not on Monday, but on Tuesday. That's what Fridays are for. If there's some message, maybe you need to talk to a customer about renewing a contract or something like that, but Friday would be okay. It's a soft touchpoint and it's something that you can easily do, organise a lunchtime meeting a half-day Friday, and sit down with them and do that. So Fridays are fantastic days for that because if they're not going to be making the decision on a Friday, they're definitely not going to be looking to be changing providers or making any huge decisions. But it's something that gives them a bit of time to settle in and think about over the weekend. Whether or not they actually think about it or do anything with it, that's a different story. But I strongly believe that you've placed seed and it'll start growing regardless of whether or not you're paying attention to it. Just think about that when you start talking to different people when you're talking to them on a Friday. Hey, you've had your Friday, half-day, you might've had a sneaky beer at lunch with a prospecting contract renewer. Sounds great, congratulations you. Go, son!

How to Improve a Weekend List?

Now you've jumped to Saturday and we're back to Saturday. How exciting is that? Jumping back to Sunday, you're back into your planning mode, which is great. Have a look at the list when you plan out what you want to achieve, know that you want to achieve at all. Make sure that you keep that information on that list on the list. As you achieve things, even if you've popped them into Outlook and you've popped them in your calendar with the times that you should be achieving things, and the dates that you should be achieving things, whether it be Google Calendar or Outlook or Office 365, or whatever it is that you're using, the tool doesn't matter, the method does. Make sure that when you pop everything in there, you still keep the original list because when you revisit that the following Sunday, you're going to be able to tick a bunch of stuff, and you're going to be so impressed with what you did, and that's going to be the starting list for the following week. We all know shit happens and you don't always get the ability to get everything done on your list that you have, unless you're very new in business and your list is tiny, or you've got some weird disorder where you just don't sleep and I'm jealous of you if that's the situation.

Organising Is the Key to a Great Feeling of Success

Nevertheless, chuck on whatever you didn't do from the previous list. This does two things. It lets you know what was potentially more important from the previous week because now it's been sitting there getting a bit longer in the tooth, but it also gives you some self-affirmation as to what you've been able to achieve when you put these big green done ticks on each of those line items. Once you've done that, that's going to give you a great feeling of success and that's what you want. You want to make sure you're getting these feelings of success because otherwise without that, what would we really be in this business for?

Everyday Tools

We want to make sure that we're making a difference, and we are pushing each other forward, and we are going all forward and ahead with what we're achieving. Some of the tools that you should be making sure that you're using on a day to day basis: always have a task list, always have a calendar where you have things written in there that give you scheduled times so you know when you're going to be achieving different things. Myself, I've got scheduled in for Tuesdays, every Tuesday, it's called the business blackout day. That is a day where there should be zero interruptions and zero meetings unless I absolutely have to have them, because without the Tuesdays the business doesn't grow, and I don't get to look into the new technologies that are out there. And without that, the business stagnates, and no one wants a stagnating business. So make sure you are using some scheduling tool to have your time available so you can see what you're doing when you're doing it. Make sure you're using task lists so you can see what are the things you need to do. Put a priority next to each of those items, whether or not it's a one to 10 top priority, or it is high to low or whatever it is. You might have just used different coloured pencils, if you're using a piece of paper, whatever it is, make sure that you have a priority list attached to that.

You Must Have These Excel Columns

One of the other things that I do is I have three other columns, so I do mind in Excel and the thread of the columns that I have is, does the task create money, save money or save time? And if it does any of those three, I consider it. If it does none of them, I dismiss it completely and I wonder why I ever wanted to do that idea. Maybe it was just a brain fart after too many beers. Nevertheless, once you've got those three columns and you think about how much money, how much time it can make a difference for you, if it ticks two of those columns, if it saves money and saves time, jumps onto that. Start looking at that. An example of saving time and money would be something as simple as changing your mobile phone provider from one that doesn't have a direct debit to changing one that does automatically take payments out and charges less per month. Straight away that saved time and money, so it's worth devoting an hour or something to that task to be able to save many hours throughout the year of having to reconcile, transfer money, and all that other jazz that goes with it along with if it's a cheaper plan overall, you're winning from both sides, so that's where you need to just double-check what you're doing.

Not Saving Time or Money?

If it's not saving time or money or creating money, there's no point doing it. So make sure your list has clearly defined columns and reasons for the tasks that you're doing. Have rough timelines, but don't punch yourself around if you miss the timelines. If your job does rely upon sitting in front of a screen for extended periods, make sure every 20 minutes just to look away off into the distance and just let your eyes relax a little bit. I love sitting down looking at a candle when I get the opportunity, or sitting outside and I'm checking out what's happening with the plants and any of the wildlife, and I think that's a beautiful thing to do, so jump back. Even if you're doing a refresher, I would suggest any day, especially long days, one or two times where you're absolutely giving you the benefit to be able to have a 20 minute break minimum, to be able to sit there and really unwind before you start focusing on the problem again, because if you work too much, you're not going to be doing very good quality work.

It's Time for the Final Planning

On the Sundays when you're planning, if you're lucky enough to have a few unicorns in your team as I do, make sure that you look at the tasks that you've got ahead of you. If there's more than what you know you're capable of achieving, give them and package them to someone in your business. One of the staff members, your right-hand man, your left-hand lady, whatever it is, make sure that you package that up, and they can then help you out and do that. If you can get the tasks achieved faster, you'll all grow faster as a team.

The Final Word

So have a think about that and make sure that you're patching them up appropriately. Stay good.

How Late Invoice Payment Impacts Small Businesses

How does late payment of invoices impact small businesses? Now we've all been there. You've been a business for a while and someone starts paying invoices late. Everything's all good to start off with, and then they start paying things late. What's worse is if you'd have to go out and buy product to allow for it to be sold. Whatever you're doing, maybe you're modifying something and then onselling and you've had to fork all that money out for the product. Then when an invoice is paid late, it has significant consequences on the small businesses who were ultimately issuing the invoice. Now, it might be a big business is taking time to pay, sometimes it'll stretch you out 30 to 45 days or another small business not paying on time because of cash flow issue or bad or poor time management.

Read more about payment impact in small business at dorksdelivered.com.au

Set Continual Invoice Reminders

Now, there are lots of ways that you try and overcome this, and one of the easiest ones is continual invoice reminders or setting up people on direct debit requests where you're actually able to pull the money instead of waiting for them to push it across to you. These programs and systems out there are pretty cheap, they can do that, and I definitely suggest you jump on and get something like that in your business. You'd but surprised at how many people will just be totally okay with it.

Try Setup Direct Debits

Now, this might not necessarily overcome the problems of the people that are taking 30 to 45 days, but let's say you've got a business with 50 clients and of the 50 clients, everyone's paying as they're meant to be. If you can set up a direct debit request where you're able to then have everything automatically paid, you know on the tenth day or whatever day you're going to withdraw that money that you're going to get a sum of money, a bulk sum of money, which is great. It means instead of it coming in in drips and drags, your reliable customers are going to be paying you reliably. Now something I found that's quite interesting is a lot of the customers that don't pay reliably, whether it be from cash flow issues or because they've got a much larger term of 30 to 45 days or something like that, the customers that don't pay on time are also the customers that are probably not going to be interested in signing the direct debit request form.

Evaluate Your Clients

The first aha moment for us, if we're bringing in a customer and they don't want to sign a direct debit form, then we know straight away there's a good chance they're going to be pretty shit at paying. That's proven true. In over 19 years in business and 11 years with direct debit requests being an option, it's only ever the customers that don't pay well and pay on time that don't want to go on them.

Consider Pay On Time Discounts

So how do you overcome that problem? What we found is if we give a reward to having the money paid on time, so we give 5% off the discount, a pay on time discount of 5% or 10% or something like that, that can give incentive to make sure the invoices are paid on time. Give a reward for having the invoices automatically being paid, because if that is the case and that's what's happening, you have instantly your invoices being paid on time. Alternatively, instead of having that lost interest while it's sitting in their bank account instead of yours, you've charged accordingly and you've increased the value of the invoice. You've given a pay on time discount and the actual price of the invoice is at the higher price. The way to do that increase all of your prices by 10% or 20% and then give 20% discount for everyone that pays on or before the due date. That means that everyone that's doing the right thing by you is getting what they deserve and they're getting the quality price that you're putting out there. The people that are not doing what they're meant to be doing and they are keeping the money in their bank account for extended periods of time, if they're a big conglomerate and they're happy to do that, then they're going to be paying accordingly.

Block Hours Could Work Too

Otherwise, if they're a smaller business, what I would suggest, and they're going to have trouble with that, with I would suggest is maybe suggesting, depending on the type of service that you're offering, is paying in block hours or having some sort of residual that sits with you so that they can pay on their terms as it comes available to them, but they're always in front instead of being always behind. This means that when they want you to do some work for them, you're going to be jumping at it. It's going to make sure that you're doing the quality work you're used to doing, and they're getting the quality of service that they want to be getting.

Double Check Your Payment Terms

I would suggest anyone to double check what your payment terms are. Maybe bring down the payment terms to like a net 10 or something like that. Depending on the industry that may or not be received well, but just know that you can do that and it will mean at least the customers that are paying when they should be will then be getting the money to you sooner rather than a whole bunch of them. So if you're like a net 30 or net 45, at least net 10 will bring the people there a bit quicker.

Make Sure You Have Terms and Conditions

Having terms and conditions that back that up whatever the terms and services that you're doing is so important. For instance, as an IT company, if they don't pay their invoice on time and they request support, well then the support isn't going to be instant support. It's going to be slower when we're going to be looking at that ticket, and that's written into our terms and conditions. If they don't pay their invoice, we can't pay for the licences and most businesses operate the same way. If you're a printer, it's the same sort of thing. You need to make sure people are paying you on time. So write it in your terms of service. Make sure that is exactly what they are anticipating.

Be Aware of Excuses

For your late payments, either give a reward for people that are paying on time. It's a bit harder to actually enforce giving someone a penalty for paying light. It's better to give people a reward, it's a positive frame around the same problem. Be aware of people's excuses. So many times, you'll hear these different things. "Oh, my credit card doesn't work at the moment, it's got hacked." "We're having a bit of a problem with cash flow." "The business burnt down." All these are real excuses that we've seen over time. The business burning down one was only part of the business, but we gave them relaxation. We're all human. You want to make sure that you're doing the right by them and they're doing the right thing by you. If someone paid an invoice late to us, that would be fine, if it's a once off thing, but if it's an ongoing thing that's affecting our cash flow, and that in turn is affecting our relationship with this client, it's not fair that we are doing the same level of support and the same everything for that client that we're doing for another client that is paying on time and does have a high level of integrity when it comes to the finances. Make sure to rein it in before it becomes a problem, because it can really affect your business. Have a think about what it is that you're selling.

Late Payments Add Up

If your invoices are constantly paid a month late and the total net value of all of the late invoices were, let's just pick a magical number out and say it's $10,000 and they're all paid a month late and that's constantly, over 12 months, that works out to be about $520 a year. That's just a simple $10,000 a month coming in, talking not much money realistically, and because it's being paid a month late constantly, over 12 months, that's actually cost you $520 with today's current interest rates compounded daily. That gives you a bit of an understanding as to how much it's actually costing your business. Now $520, you break that back down, that like a carton of beer. A carton of beer a month. A six-pack a week, a beer a day and an extra one on Sunday, and that is what is costing you for them paying their invoices late, so get your act together and get it changed. Imagine if you weren't having $10,000 worth of invoices being paid late every month, compounding each month. If it was $100,000, that's even worse, it's terrible stuff. So make sure you rein in your priorities and get your invoices paid on time because it means real dollars saved for you, and real dollars saved for you means you can do more cool stuff with your business.

The Final Word

Hope you've enjoyed this, and if you have, jump across to iTunes, give us some love, send us some feedback. If you have any thoughts on what we want to be having our content made around, just email [email protected]. Stay good.

Smarten Up Your Home

Bricks and bloody mortar, mate. Do you have a smart home? We use the term standard home versus smart phone because dumb home sounds odd. Nevertheless, if you've got a standard home and you're a business owner you are missing out on a whole bunch of efficiencies.

Read more about home improvement at dorksdelivered.com.au

I’ve Got an Old House

I will be the first to say that my home is about 40, 45 years old. It's an old home and when I moved in the smartest thing about it was the six millimetre copper going out to the street. Yep, for any of you guys who know what that means, that means that if I put a massive, wicked solar system on the roof like I've got, I nearly have trouble exporting all the power. So it is an old home. It wasn't designed to have a whole bunch of gadgets and do what's in it. It was designed to have one T.V. and a few lamps and maybe a stereo to listen to War of the World, you know.

How I Made my Old House Modern?

Nevertheless, I love it and it's got some awesome charm and that is why I turned my home from what it was into a wickedly smart home. With my phone I can jump into security cameras. I know, most people are like, "That's pretty straightforward." I can unlock my gate on arrival to the general area so it can open and close the gate. I can have it set so that the sprinklers come on and off depending on how much wind is in the general area and when I say the general area I mean within 20 metres of the property. Very, very general, very close. So, quite specific really. The lights can turn on and off. You got the alarm system control, it notifies you on your phone is anything goes wrong there. The spa temperature control. The bloody fish, the fish pond tells me how much evaporation happened each day and how much water's had to have been put in there to replenish to get it up to the normal water level. My home is wicked smart. Everything is ran off different devices that allow for me to get this sort of data is there. I can turn the T.V. on, I can turn it into cinema mode, I can turn it to sexy time mode. I'm not gonna go into details about what that's all about but have to think about it. But a smart home is cool but what's more important is, it's more efficient.

The True Meaning of Smart and Efficient

When I go to bed, I can say one key phrase and I know that the whole house is locked, all the lights are off and everything is ready to go. I know that the waterfall has stopped on the fish pond and everything is in its off position. I don't have to go around and check things, I don't have to do any of this mucking around. That saves me countless hours over the year of time that I would have otherwise wasted doing repetitious tasks. Making your life more efficient lets you spend more of your life living and that is ultimately what we want to do. Everyone works their life to have the time, to have the money, to be able to do the things they want to do. If you're too busy going backwards and forwards turning off bloody lights, you'd be surprised at how much time you're wasting. I always talk about analytically reviewing what you're doing in life. This is a process that I'm not even kidding when I tell you how automated my house is. I get told on my phone when there's a letter in the letterbox. I can look and see a schedule of how well the oil works in a door hinge as per how many times the door's opened and closed. It's next level automated. If it can be done, it has. If I want to have a cocktail poured, it gets poured. It's really, really cool stuff. I dial that up on my phone and I can have a Long Island Ice Tea ready to go by the time I walk over into the bar area. It's cool stuff and that is, again, all about time efficiency. We only have a certain amount of time on this world, 3600 seconds an hour, 168 hours a week. You need to make sure you're life is efficient. You wanna make sure that the time you're spending at work is efficient and effective and the time you're spending at home is efficient and effective.

See What You Can Improve

A smart home is a fantastic segue into doing that. Audit your current position and how you're home is working and make sure that you're able to get to a spot where it is automated to a level that you don't have to do the things you don't want to do. It sounds like such a silly thing. "Oh, I'm too lazy to turn the light off." We're not too lazy, we're doing other stuff. All business owners have to make a decision about what they're doing and where they're spending their time. For instance, I'm making a podcast right now. That's something that I decided to do and it's taking up time but I'm enjoying that and I know this will help a whole community of people and therefore it's worth doing. Turning your light bulb on and off isn't helping a community of people. Making a podcast isn't lazy, it takes a lot of time. A lot of the things that all business owners do take a lot of time. And you take for granted how much time a light bulb takes to turn on and off.

Know Your Automation Limits

Now, I'm not going to say you should automate everything. I've definitely gone to the tenth degree and I would say when you first get that light bulb that turns on and off, whether it be in your head saying, "Ah, a light bulb moment," or it actually be through some level of automation. It's a gateway drug, isn't it? That would have to be the marijuana to the cocaine or heroin and that's where my house has gone, really. I've got this huge level of automation in what I've been able to achieve and it brings me back actually to a moment. So I started automating my bedroom as a 13-year-old sitting there with a kit from J-Car Electronics trying to automate everything using an infrared remote control. I'd automated the fog machine. Yeah, something every 13-year-old boy has to have. Automated the fog machine, the strobe lights, the T.V., the fans, the whole lot, I could do with this one remote control. It was wicked. The same remote control could turn the T.V. on and change the channels and you could press a macro button, which allowed for all the things to happen at once. It was really, really cool when you consider how long ago that was and me being able to achieve that. Those where things have gone now. Now everything's become mainstream but one of the things that I wanted to do when I was in the bedroom and I'm sitting down there on the lounge, I wanted to be able to automate the bedroom door. I wanted to make it so that when someone knocked on the bedroom door I was able to click a button and unlock the door but not only unlock the door, but also unlock the door, open the door, let the person in and then close the door. I went through, looked at all the schematics, made sure this was gonna work. I had created the circuitry and visually on the computer and then I went, "Okay, let's go through and see how long this is going to take. Let's start making this."

Want to Know My Brother's Input?

I showed my brother, he's an electronic engineer and he said, "Okay, this looks amazing. Here, this' will work. This will definitely work." So I thought, cool, the second set of eyes. He's a number of years older than me so I thought it was worthwhile having him check it out. He was an engineer at that stage, as I was as a 13-year-old boy so yeah, he was a number of years older than me. But I thought, okay, this is cool, let's see what he thinks. And he said, "This is great. This is really, really good." And he brought up something very interesting, he said, "Why are you automating the door?" And I said, "Because it would be awesome. You just press a button and people get let in. If someone's knocking, it'd just be cool." And he said, "Yeah, that's cool but how long do you reckon for you to do it?" And I said, "I don't know. Probably 100 hours." And to be fair probably would have been about 100 hours between all the mechanics involved as well as the electronics and the programming and everything else. And he said, "So, how many times have you opened and closed that door in 100 hours?" I went, "Yeah, yeah, okay." It made sense. I went, "Mm, okay. If it takes a minute to open and close that door, 100 hours is a bloody lot of opening and closing, isn't?" So I went, "Uh, probably not worthwhile doing." But, the adventure and the path to get there can be more important than the destination. The journey can sometimes be more important and skills I would have learnt in doing that could have trumped the actual end goal. And I didn't end up automating the door and that's fine but what I'm getting at is automate your house but analyse what needs to be done. Don't automate things that don't need to be automated because you're saving no time in doing that.

Automate What Needs to Be Automated

Automate the things that need to be automated. Light switches are easy. A $15 to $80 bulb depending on the brand that you're going for will make your lights automated and that's a once off cost. The bulbs last for ages and do all sorts of really cool stuff and you can set that up so that you're not having to do anything. And you think, "Ah, it's pretty lazy." Again, I bring up the lazy thing but in truth, it's not that lazy. When you're sitting in bed and you've been reading a book and you can use the actual nice light instead of a night light type thing, reading lamp or whatever, you can actually then say, "Hey, turn it off," and it turns it off. You're already comfortable in bed, you can go straight to sleep. You're already in the rhythmic pattern to go to sleep, you don't have to get up and then remove the cold or warm spot on the bed and then have to get comfortable again. And if your partner's there cuddling around your arm or whatever else and then you wanna jump and then it's just so much easier. It makes everything better and that's something that you need to just work out if it's worthwhile doing in your life and in your business.

The Final Word

The more you can automate, the faster and more efficient you can make your personal life, the more time you'll have to spend in your business life and in your personal life living. And that's ultimately what we're all here for. So I hope you've enjoyed this and if you have any suggestions, make sure to leave us an email at [email protected]. Stay good.

Want to Acheive Your Goals? Try the Mirror Mindset! 

It's the six inches between your ears that's the most important. You've got to make sure you're keeping it healthy. We're going to be talking about your mirror mindset today. Mirror mindset is where you look at something, and you feel that something is as it is, but it's not. I lost a bunch of weight. Here's a photo of me when I was overweight, and here's a photo of me without a shirt on. That's right. I lost my beach ball. It was this big, this round, and went that away, but seriously, your mental health is very, very important.

Read more about the mirror mindset at dorksdelivered.com.au

When you look at a photo of yourself... It was only after I saw these photos side by side did I really realize how much weight I had achieved, and how much weight I had lost, and how much better I felt mental. I knew I was sleeping less. I was getting enough sleep. I was giving myself an allotted amount of time, but I was waking up sometimes 10 minutes before the alarm, then 20, then 50, then an hour, then two hours before the alarm, and not feeling like going back to bed, just getting up and working.

Watch more about the mirror mindset on Youtube

Your body is a finely tuned instrument that puts up with a lot of shit, hopefully once a day, sometimes twice, but sometimes a lot more in business, and you've got to make sure that you have the tools to overcome those problems, and if your mind isn't right, you won't be running the tools very well. The mirror mindset is about what you look at when you see something in the mirror.

When you look at something in the mirror, you see something. If you weigh 110, or 120, or 150 kilos, when you look at that person and then you say, "Today's the day I'm going to lose weight. Today's the day I'm going to do it. Just do it." Once you make that decision and you're doing it, you'll notice the scale numbers might change, and you get excited. You look in the mirror, nothing changed. You look at the scales. It's getting a bit lower maybe. You look in the mirror, nothing's changed. You're looking at the scales, your fat percentage is going down, but your weight's staying the same.

The metric you might have been using before might not have been very good if you don't have fat weighing scales that are very accurate. You need to make sure you're losing fat, not muscle off your body, but I digress. When you look in the mirror each and every day, I went from 110 kilos down to about 85, 87, and did not notice a difference because I was looking at me every day. I was watching the grass grow. It was never going to happen.

People saw me that hadn't seen me in ages went, "Whoa, you look amazing," and I thought, "Oh yeah? Doing the thing? But, I went, "Yeah, okay." If that's what they're doing, but I didn't see it and I kept telling myself, "I want to have six-pack abs. I want to have six pack abs." Why did I want to have it? Just because it was something I'd set in mind, I'm a disciplined person. I wanted to get to it, so I did, and I eventually got to it.

I put on about 10 kilos of muscle after losing the 38 kilos to get to it, but I'd got to it, and what did I see in the mirror? Extra fat. I didn't see the six pack abs. You have to think about what you're seeing when you look in the mirror, and when you're trying to get to a goal because we are our own worst enemies. We are our biggest critics, and we just sit there and let it happen. Get a good mindset. Become your best friend, and make sure that you're doing the best for yourself so that you can do the best for everyone else.

Read more about the mirror mindset: https://dorksdelivered.com.au/personal-development/achieve-any-goals-using-this-simple-technique?highlight=WyJtaXJyb3IiLCJtaXJyb3JzIiwibWlycm9yZWQiXQ== 

When you do that, you'll be able to perform better at work, you'll be able to perform better in your relationships, you'll be able to perform better for yourself, and you'll be proud of yourself. Try for the goals, don't always look at the numbers, and make sure you have your head screwed on right, but keep this going good Nick. It's going to be around for a long time. You can lose a limb, but if you lose your head, everything's gone. There's only another part of your body that's more important than your head, and that's your anus. If it closes up, everything's over. The show's over guys, but besides that, yeah, the head's really important. Think about it. Yeah. Using your head. Stay good.

I hope you enjoyed the episode. Every little bit helps, and a small thing that you could do as a token of appreciation would be to jump onto iTunes, and rate and review to make sure that other people can listen and get the same helpful help that you guys had. Thank you, and keep good.
 

How to Market Your Business

Let's talk about how to market your business. Everyone knows the different mediums that are out there and the big buzz word is social media at the moment. The truth is it is a fantastic medium to market your business but is it the right medium for you? Now I don't know the business you're in and if I did, that would be creepy because I haven't met you and if I have met you and you're watching my podcast, thank you very much. Share it with your friends. Nevertheless, I don't know the business that you're in most likely so you need to try and work out what's the best medium for you.

 Read more about Business Marketing at dorksdelivered.com.au

Two Styles of Business

Now there's two main styles of business. There's business to business businesses and then there is business to consumer businesses. Business to business businesses don't benefit from Facebook advertisement, but LinkedIn is fantastic. Having said that, LinkedIn is terrible for business to consumer businesses. Now your average business to consumer businesses, you know fish and chip shops, hairdressers, shopping centres, and anything really that has the end user as a customer, is fantastic for Facebook. The reason for this is people jump on Facebook to see and hear from their friends and what's happening around the world, and a lot of the time let's say you had a hair salon and you are advertising on Facebook, people want to see people that look beautiful and go oh yeah, that'll work, that'll look nice for me. Then you can obviously use that medium to be able to bring people into your shop. You might find that depending on the style of business that you have, Facebook and LinkedIn might not be the method of choice.

When Not to Use Internet Advertising

A good example of that would be at this moment I wouldn't say if you had a funeral parlour it would be a great choice for either of those. A funeral parlour would be much better off advertising in the newspapers and on ABC Radio and the reason for that is the target audience that they have are going to be more likely attracted to those sources. You don't generally get your 80-year nanas jumping on Instagram and swiping and liking. For the most part, you'd be wasting your money jumping across onto those pages.

There is Always Caveats

Now having said that, there's always these caveats and changes and bits and pieces. For instance, a photographer. A photographer would make a lot of money if they're doing photography for weddings and so on and so forth. They'd make a great deal of money advertising through Facebook as opposed to LinkedIn, but if they just open up one extra product and they start selling through LinkedIn and that product is professional portraits for your LinkedIn profiles or signatures, instantly they've got a new customer base that their current customers may not be in. That means there's new fresh meat to sink their teeth into. There are lots of different ways that you can pivot the way that your business looks to make sure that who you're marketing to is an appropriate audience as well as an appropriate audience that's listening to the message that you have to say.

Make Your Message Heard

The last thing you want is to have your message fall on deaf ears. If you're talking to a bunch of people about something that's not related to them, they're not going to be interested. Selling condoms to a nun or any sort of contraceptives is not going to be a sensible idea and I use that analogy because it doesn't make any sense. You can continue to talk to her as much as you want about prophylactics but they're not going to go in and buy them. You need to make sure that you know your customers, you know where they shop, and you know how you're going to go about marketing to them. As I said, there's always that opportunity, such as a photographer on LinkedIn where they're able to make money from more than one stream by just advertising a slightly different product.

Facebook is Best for Consumer Business

The great news is if you are a business to consumer business, you have this fantastic world of Facebook where there's lots and lots of people and really granular ways to dive in and dissect the exact audience that you want to find your A grade customer. If you're able to do that and you find the person that you want through the methods of Facebook, it can give you a world of customers. You need to make sure though you are standing out enough because when it comes down to it you're advertising, people don't like advertisers.

Remember Advertising is Crowded

There's more than 300 different forms of advertisement in the physical world not when you're looking in front of a screen, be it your mobile phone or computer, that you're bombarded with every day. That's just when you're walking out and about if you get away from your screens. Can you imagine how many you're seeing on the screens themselves? Thousands, so you really need to stand out. Be a bit cheeky with the way that you market. Have an offering that is genuine and heartfelt and really pulls people in. If you're able to do that, the advertising will work for itself and you don't really have to work anywhere near as hard as what you would have if you're just putting up a post saying hey, please let us do your wedding photography. That's no good. You need to really show a point of difference and a reason for your customers to jump in. You don't know your customers might be cheap asses, they might be really, really ritzy. It doesn't matter, what's important is the way that you position yourself accordingly so that people can and are attracted to that business model.

Chose Your Speciality

There's a great analogy that I've used many times which is the hot water system specialist. It's a guy that jumps into your house and replaces your hot water system. Now he's a fully fledged plumber but what he does is he specialises in hot water systems and so all of his marketing is around hot water systems and that is his lead in or his trip wire offer, as it would be called. When someone jumps in to get a hot water system, they then have his contact details, see all the other things that he's done, and he knows the face value. The effort and support that he puts into his business and the relationships builds them themselves. He doesn't have to tell everyone that he can replace washers for your taps and everything else, he can just jump straight in and do that and they then have the contact details, he's built the relationship. That's what important. Separate out all the fodder and make sure that the way that you're relaying your message is seen and heard by the people and is landing on the ears that people want to hear.

Our Example

As an example for us, we have several different methods of marketing. We market as a business to business business, we market through Facebook, LinkedIn, Twitter, Instagram, Google, iTunes, Spotify, our blog on our website, and they all work for a different reason. That's a much, much longer conversation that would take away from what we're talking about today which is how to advertise your business.

The Final Word

If you want any questions answered on how to do that, make sure to send us an e-mail to [email protected] and talk to you for a few minutes about how we can make your business work better for you. Stay good.