Welcome back to another exciting episode of the Her Business By Design podcast! Today, we'll be discussing a crucial topic that is highly relevant to every business owner - the art of nurturing an exceptional workforce and ensuring staff retention. As business owners, we invest a great deal of effort in finding high-quality staff, so it becomes imperative to create a positive working environment and culture that keeps them motivated and engaged. The health and success of a business truly depend on this factor. Key Highlights:

1. High Costs of Staff Turnover: The financial and mental toll of losing valuable staff or hiring the wrong individuals is emphasised, along with the disruptive impact on team dynamics, client relationships, and overall business flow.

2. Leadership Responsibility: The importance of introspection by business leaders is highlighted – the "fish stinks from the head down" adage applies. Taking ownership and evaluating one's leadership approach can lead to improved staff retention.

3. Becoming a Business of Attraction: Fostering a positive workplace culture and becoming an employer of choice can transform your business into a magnet for both employees and clients, contributing to sustainable success.

4. Crafting Positive First Impressions: The significance of a well-structured onboarding process is underscored. A thorough and organised induction sets the tone for new employees, promoting a sense of comfort and belonging from day one.

5. Staff Advocacy: Existing staff can play a pivotal role in staff retention. Employees advocating for the positive aspects of your company can counter external offers and contribute to creating a supportive work environment.

6. The Role of Culture and Environment: Cultivating a positive environment, supportive culture, and fair compensation all contribute to successful staff retention. The importance of consistent efforts in retaining staff is reinforced. 

7. Client Impact of Staff Turnover: The significance of staff retention is underscored as it relates to minimising disruption to clients and maintaining client confidence. Constant turnover, especially in client-facing roles, can lead to loss of business and reduced client trust.

8. Work-Life Balance and Flexibility: Emphasising work-life balance and providing flexibility, such as allowing remote work during emergencies or challenging circumstances, builds a supportive atmosphere where staff feel valued and cared for.

9. Personal Progression and Career Path: Mapping out clear career paths and goals for employees, both within and outside the company, demonstrates genuine interest in their growth. Nurturing their personal aspirations contributes to their long-term satisfaction.

10. Open and Clear Communication: Open and clear communication, including defining expectations and progress tracking, fosters a transparent work environment. It encourages staff to feel empowered and engaged, leading to longer-term retention.

11. Building Relationships Beyond Business: Connecting with staff on a personal level, involving their families in company events, and acknowledging personal milestones demonstrates genuine care and cements a strong sense of belonging.

12. Fostering Team Interaction: Encouraging cross-departmental interactions and relationships can lead to a more unified and interconnected team, bolstering a positive company culture.

13. Employee Engagement and Recognition: The use of creative communication methods, like weekly emails highlighting achievements and wins, fosters a sense of community and encourages staff participation.

14. Community-Building through Technology: Utilizing platforms like closed Facebook groups and WhatsApp for team communication enables quick interactions, sharing of successes, and fostering a supportive atmosphere.

15. Team Meetings and One-on-One Chats: Regular team meetings and individual conversations provide opportunities to address staff well-being, detect signs of disengagement, and assess alignment with company goals.

16. Ongoing Learning and Support: Continuous learning and open dialogue about staff retention are crucial for businesses with existing teams or those planning to recruit, ensuring a positive work environment and team satisfaction.

Check out our Free Resources & Useful Links:

1. The Awesome Customer Journey Checklist - If you are wanting to do a quick pulse check on your customers journey through your business with the view to make improvements then this is the perfect place to start!

2. End of Financial Year Checklist - a simple guide and checklist to the end-of-year review process to empower you to reach your annual goals

3. Business Roadmap Checklist & Workbook - Wanting to get some clarity around your vision and take your business to the next level? This is the perfect checklist to get you thinking and put you on the right track!

Find out more about, or go on the Waitlist for our next 8 Week Bootcamp - Bootcamp Waitlist & Information Stay Connected with Tamara Lloyd and Elaine Richards: Instagram | Facebook | YouTube | LinkedIn Tamara Lloyd | LinkedIn Elaine Richards | businessbydesignduo.com.au Email us any questions or suggestions at: [email protected]

Welcome to the latest episode of Her Business By Design Podcast. We are thrilled to bring you an exceptional guest, Nicole Hatherly from Brand True North. Nicole is a renowned global brand strategist, who passionately explores the connection between brands and humanity. With numerous awards to her name, she is not only an international keynote speaker and thought leader, but also an esteemed judge for various awards.

Throughout her impressive career, Nicole has orchestrated successful strategies for iconic brands like CommBank, CommSec, TikTok, Foxtel, Woolworths, Subaru, Electrolux, Yahoo, Mirvac, and Telstra. Notably, she has shared the stage with illustrious figures such as Brené Brown, Seth Godin, and Arianna Huffington.

Her expertise lies in branding humans, and she works closely with accomplished yet inconspicuous professionals, empowering them to transform into visible experts, visionary entrepreneurs, and values-driven executives. The ultimate goal is to establish an influential and energized signature brand identity, leading to maximum influence and impact.

In this episode, Nicole shares invaluable insights into branding, cultivating influence, and leaving lasting impressions. Don't miss this opportunity to learn from a true expert in the field. Let's dive right in!

Key Highlights:

1. Nicole is passionate about helping businesses change the world. She believes that brands can be a force for good in the world, and she wants to help businesses use their brands to make a positive impact.

2. Brand is all about persuasion and emotion. When a brand is able to connect with people on an emotional level, it is more likely to be successful.

3. There are three types of brands: personal, professional, and purpose. Your personal brand is your identity, your professional brand is your reputation, and your purpose brand is your impact.

4. The best way to align your brand with your purpose is to tell your story. When people understand why you do what you do, they are more likely to connect with you and your brand.

5. You should share your value with clarity, consistency, and cut through. This means being clear about what you offer, being consistent in your message, and making sure your message stands out from the crowd.

6. There are three key buckets that businesses focus on: value, awareness, and sales and delivery. It is important to focus on one or two of these buckets at a time, especially when you are first starting out.

7. You can outsource the things that you are not good at, but you should always be involved in the sales and delivery of your products or services. It is important to master the sales and delivery process, even if it is not your natural strength.

8. Be visible and authentic. People need to be able to see and hear your brand, and they need to be able to relate to it. Be yourself, and let your personality shine through.

9. Bake your purpose brand in. Your purpose brand is what you stand for, and it should be reflected in everything you do. Your products, services, and marketing should all be aligned with your purpose.

10. Crystallise and catalyse the value that you're offering. What is the one thing that you do better than anyone else? What is the value that you bring to your customers? Make sure that you can clearly articulate this value, and that you're always communicating it to your target audience.

11. Use your personal brand to your advantage. Your personal brand is just as important as your business brand. Use your personal story and experiences to connect with your audience, and to build trust and credibility. 

Links to connect with Nicole Hatherly: 1. LinkedIn: Nicole Hatherly2. Instagram: nicolehatherly_

Visit her website at https://bit.ly/connectwithnicolehatherly

Listener Offer:  Here's the listeners' offer on Nicole’s two most popular sessions offering 25% on each. 

Invest in your Brand: Invest in your 1:1 energising, practical, hands-on Brand Catalyst session with Nicole Hatherly - Global Brand Strategist.  This is THE session to align your vision, articulate your value and amplify your visibility to get you unstuck and propel you forward in your brand, profile, or business. If you need clarity, consistency and confidence in your Brand Positioning or Personal Brand messaging, Nicole got your back (and your frameworks, copy decks, plan...) 

Her Business by Design Podcast special rate code: HBBD25 Brand Catalyst Activation (1hr) Brand Catalyst Intensive (2hr)

Check out our free resources:

1. The Awesome Customer Journey Checklist 2. End of Financial Year Checklist - a comprehensive guide to the end-of-year review process

Stay Connected with Tamara Lloyd and Elaine Richards:

Instagram | Facebook | YouTube | LinkedIn Tamara Lloyd | LinkedIn Elaine Richards | businessbydesignduo.com.au

Welcome back to another episode of Her Business By Design Podcast! We have a very special guest today - the talented and inspiring Jaimie Abbott. Not only is Jaimie a devoted mother of two boys, but she is also renowned for her powerful presence in the world of public speaking. With an impressive background as an award-winning media professional and international keynote speaker, Jaimie has dedicated over two decades to the industry. Alongside her successful career as a radio and television journalist, Jaimie has also excelled as a political media advisor and the managing director of her own public speaking and media training company. Oh, and did I mention that she was once crowned the Northern New South Wales karaoke champion? We can't wait to hear more about that incredible achievement. Without further ado, let's dive right into our conversation with Jaimie! Key Highlights and Jaimie's advice for business leaders who want to speak more effectively:

• Planning is essential for effective public speaking. You need to know your audience, your message, and how you want to deliver it.
• When you're on stage, it's important to focus on the audience and what they'll get out of your presentation. Your personal feelings and hang-ups are irrelevant.
• Use stories to connect with your audience. People are more likely to remember information that is presented in a story format. When you tell stories, make sure they are relevant to your audience and that they have a clear message.
• Rehearse, rehearse, rehearse! The more you practice your presentation, the more confident you will be when you deliver it. This will help you to overcome your nerves and connect with your audience more effectively.
• Vary your tone and pitch. Don't just read your presentation from a script. Speak in a natural way and vary your tone and pitch to keep your audience engaged.
• Use storytelling and interactive activities to keep your audience engaged. This will help to break up your presentation and make it more interesting for your audience.
• Be prepared to go off track if the audience is engaged in the conversation. This can lead to some of the most interesting and informative discussions.
• Be consistent in your marketing efforts. This means showing up online regularly and sharing valuable content with your audience.
• Don't be afraid to show your true self. People connect with authenticity, so don't try to be someone you're not.
• Be willing to guest on other people's podcasts and programs. This is a great way to reach a new audience and build relationships with other influencers.

Get connected with Jaimie: 1. Instagram: @jaimieabbott 2. Facebook: Jaimie Abbott

Visit her website at jaimieabbott.com.au

Check out our free resources: 1. The Awesome Customer Journey Checklist 2. End of Financial Year Checklist - a comprehensive guide to the end-of-year review process

Stay Connected with Tamara Lloyd and Elaine Richards:

Instagram | Facebook | YouTube | LinkedIn Tamara Lloyd | LinkedIn Elaine Richards | businessbydesignduo.com.au

Welcome to Her Business By Design podcast!  Today, we're going to dive into a topic that is close to our hearts. And we're thrilled to have you join us!

In today's episode, we're going to explore the significance of culture in a business and why it holds such a vital place in our hearts. Culture influences how an organization feels to both employees and external visitors, shaping their experiences and perceptions. We'll discuss the transformative power of a positive and supportive culture, drawing from our own personal experiences. So grab a glass of wine, sit back and relax, and let's delve into the world of business culture.

Here are our TOP 10 tips for creating a vibrant collaborative culture that accelerates business growth:

1. Lead by example and be a great leader.
2. Foster open communication and listen to your team.
3. Recognize and reward your staff for their achievements.
4. Encourage teamwork and collaboration among employees.
5. Provide growth opportunities for your staff to develop and advance.
6. Embrace diversity and create an inclusive environment.
7. Promote work-life balance to avoid burnout.
8. Make work enjoyable and incorporate fun activities.
9. Create a supportive working environment based on respect and empathy.
10. Regularly seek feedback from your employees to improve processes and the overall environment.

So we encourage you to reflect on your own business or workplace culture. Are you fostering a positive and supportive environment?

Consider the impact of culture on your employees' well-being and overall business performance. Implement strategies to celebrate successes, encourage positive behavior, and prioritize open communication. Remember, creating a strong and positive culture is a continuous journey that requires commitment and consistent effort. Together, we can build thriving workplaces where everyone feels valued and inspired to succeed.

Thank you for joining us today! Don't forget to subscribe to our podcast and tune in for future episodes as we explore more fascinating topics.

Check out our free resources:

• The Awesome Customer Journey Checklist
• End of Financial Year Checklist - a comprehensive guide to the end-of-year review process

Stay Connected with Tamara Lloyd and Elaine Richards:

Instagram | Facebook | YouTube | LinkedIn Tamara Lloyd | LinkedIn Elaine Richards |  BusinessByDesign.net.au

We're excited to be back with another episode of our podcast. Today, we have a very special guest joining us, the incredible brand strategist, coach, social stylist, and illustrator, Jen Bowers. Jen is a visionary in the world of personal branding and is renowned for her love of pink and flamingos. She's a branding cheerleader who helps her clients become a flamingo in a flock of seagulls. Get ready to be inspired as we dive into the world of personal branding with the amazing Jen Bowers.

Key Highlights:

• Finding your brand personality is crucial for building a successful business. It gives you direction and permission to be yourself. Take some time to explore and define your brand personality.

• Building strong brand foundations is like constructing a house. Just like a house needs strong foundations to stand, your business needs solid brand foundations to thrive. Focus on defining your brand personality, voice, purpose, vision, mission, and target audience.

• Your brand is more than just a logo and website. It's about creating experiences and connections with your audience. Think about how you want people to feel when they interact with your brand.

• Your why is essential. Understanding why you do what you do brings purpose and clarity to your business. Take the time to reflect on your why and let it guide your actions.

• Be unapologetically yourself. Embrace who you are and let your authenticity shine through in your brand. When you are true to yourself, you attract the right people who resonate with your values.

• Branding is not an easy task, but it's worth the effort. Dig deep into your past, discover your story, and use it to create connections and relationships with your audience.

• Your personal and business brand should be aligned. Ensure that your brand reflects who you are and the values you stand for. Consistency across all touchpoints is key.

• Take the time to understand your target market and audience. Knowing who you want to reach allows you to tailor your messaging and create meaningful connections with the right people.

• Remember that branding is intangible. It's not just about visual elements; it's about how people perceive and feel about your brand. Craft an experience that leaves a lasting impression.

• Join the movement to bring back your pink. Embrace your authenticity, reinvent yourself, and live life to the fullest. Connect with like-minded individuals and support each other on your journeys. Check out Jen Bowers' podcast, Bring Back Your Pink, for inspiring stories and resources.

Today, we invite you to reflect on your brand foundations and identify areas where you can align your personal and business brand. Embrace your authentic self and explore your brand personality.

Get connected with Jen Bowers:  Instagram | Podcast - Bring Back Your Pink

Welcome back to our podcast! In today's episode, we dive into the exciting world of planning days. I'm your host, Elaine, and I'm thrilled to have Tamara with me, who is truly passionate about this topic. Tamara's expertise and enthusiasm for planning days have brought incredible success to our team, and we can't wait to share our insights and experiences with you.

During our conversation, we explore the essence of planning days and how they can benefit businesses of all sizes. Tamara sheds light on the different formats planning days can take and emphasizes the importance of taking the team out of the office for this purpose. We discuss the significance of sharing the business owner's vision and how planning days offer a unique opportunity to gain valuable insights from team members.

Tamara shares her preferred timing for planning days, suggesting the start of the year as an optimal time for setting the business up for success. We also discuss the benefits of having mid-year planning days for a check-in and make adjustments. Additionally, we highlight a specific instance when we took a team out of the office to provide a reset and ensure everyone was aligned and knowledgeable about their roles.

Moving on, we explore the significance of choosing an off-site location for planning days. Tamara explains how it eliminates distractions and creates a more relaxed and creative environment for the team. She shares some ideal venues such as golf courses and upscale hotels that we have found beneficial for our planning days.

We also address common concerns and challenges when organizing planning days, including potential pushback from team members and the importance of making it a non-negotiable part of team participation. Tamara shares practical tips for individual business owners who want to implement planning days on their own, emphasizing the value of scheduling dedicated time for working on the business and potentially seeking external guidance.

Lastly, we delve into the main purpose of planning days and how it can vary for different businesses. Tamara stresses the importance of clearly defining desired outcomes to create a focused agenda that aligns with the business owner's goals. We touch upon the idea of having separate planning days for different departments, when necessary, to target specific areas of the business effectively.

Join us on this insightful episode as we unpack the power of planning days and inspire you to implement them in your own business. Get ready to elevate your team's collaboration, productivity, and success!

Key Takeaways:

• Planning days are essential for businesses to improve their operations, align the team, and set the business up for success.
• Planning days can take various formats, depending on the size and needs of the business.
• Holding planning days outside of the office eliminates distractions and fosters a more relaxed and creative environment.
• Choosing the right venue, such as golf courses or upscale hotels, enhances the planning day experience.
• Planning days should be scheduled at strategic times, such as the start of the year and mid-year, to review progress and make necessary adjustments.
• Planning days can be adapted for individual business owners by scheduling dedicated time and seeking external guidance or mentorship.
• Defining clear outcomes and creating a focused agenda are crucial for effective planning days.
• Separate planning days for different departments can be beneficial to address specific areas of the business effectively.

Tune in to the full episode for more insights and practical tips on planning days!

RESOURCES:

We often get asked about the strategies behind our success in building a real estate business from a struggling startup to a multimillion-dollar asset, which we sold last year. Now, we are thrilled to present to you "Her Business By Design Bootcamp," designed to empower female business owners like you to scale their businesses and create the lifestyle they envision for the future.

Remember to check out the full EOFY checklist on their website for a comprehensive guide to the end-of-year review process.

• Grab your FREE copy of The Awesome Customer Journey Checklist
• Hop on our calendar for a free 20-min coaching session

In this episode, Tamara and Elaine discuss the importance of taking a wider view of the end of the financial year, beyond just financials. They encourage listeners to evaluate their personal well-being and business goals for the year ahead. They also share a free checklist available on their website for a comprehensive end-of-year review.

WHAT YOU’LL LEARN FROM THIS EPISODE:

1. Take a deep dive into your financials: Review profit and loss statements, balance sheets, and forecast future business performance. Schedule a meeting with your accountant for a thorough analysis of your business's financial health.
2. Review suppliers and subscriptions: Assess all subscriptions and suppliers to identify unnecessary costs and potential savings. Negotiate better deals or consider switching to more cost-effective options. Don't forget to review loans and interest rates with your bank.
3. Conduct risk assessments of your software: In an age of cyber attacks, prioritize data protection and implement measures like two-step verification. Consider cyber insurance and consult with an insurance broker for comprehensive coverage.
4. Reflect on last year's goals: Evaluate whether you achieved your goals and identify the reasons behind successes or failures. Learn from past experiences and adapt your strategies for the year ahead. Focus on increasing both revenue and profit.
5. Plan for the year ahead: Set new goals for your business, taking into account recent growth and changes. Consider staffing needs, process improvements, and any necessary adaptations to seize opportunities and drive success.

And few key takeaways:

1. Maintain a positive mindset and focus on opportunities rather than getting bogged down by negative news.
2. Set new goals for the year ahead and plan strategies to achieve them.
3. Assess your marketing and business strategies to increase revenue and profitability.
4. Prioritize professional development and seek opportunities for growth and learning.
5. Take advantage of resources like the EOFY checklist and the Her Business By Design 8-week Bootcamp for support and guidance.

Remember to check out the full EOFY checklist on their website for a comprehensive guide to the end-of-year review process.

Disclaimer: The content of this podcast is for informational purposes only and should not be considered financial or legal advice. Always consult with professionals for personalized guidance.

• Grab your FREE copy of The Awesome Customer Journey Checklist
• Hop on our calendar for a free 20-min coaching session

On this podcast, we dive deep into the art of stepping outside your comfort zone and unlocking your full potential through our inspiring journey of personal growth and self-discovery.

Join us as we share valuable insights, practical strategies, and heartfelt stories that will empower you to embrace new challenges, break free from self-limiting beliefs, and create a life of fulfillment and purpose. We believe that growth happens when we push beyond our comfort zone and explore the uncharted territories of our potential.

Together, we'll explore the transformative power of embracing uncertainty, setting ambitious goals, and taking small but bold steps towards our dreams. We'll discuss the importance of seeking support and finding accountability partners who cheer us on during times of doubt and discomfort.

Throughout this podcast, we'll also dive into the profound lessons that failure can teach us. We'll explore how each setback can serve as a stepping stone to success, fostering resilience and teaching us invaluable lessons along the way.

Whether you're looking to level up in your career, embark on a new adventure, or simply want to discover the joy of personal growth, this podcast is for you. Get ready to challenge your boundaries, redefine your limits, and unleash the incredible potential that resides within you.

So female business builders, join us on this exciting journey as we navigate the exhilarating terrain outside our comfort zones. Get ready to ignite your inner fire and embark on a life-changing path of self-discovery. Let's step outside our comfort zones together and unlock the extraordinary life we deserve.

• Grab your FREE copy of The Awesome Customer Journey Checklist
• Hop on our calendar for a free 20-mini coaching call

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Today, we delve deep into the topic of work-life balance, sharing our insights and experiences on how to maintain a fulfilling and harmonious life amidst the demands of work and personal responsibilities.

Join us as we explore the 5 key elements of work-life balance, providing valuable tips and practical strategies that have helped us navigate the challenges and find a sense of equilibrium. Through our candid conversations and personal anecdotes, we aim to inspire and empower you to prioritize self-care, set boundaries, and cultivate a healthy balance between work and life.

In this episode, we emphasize the following:

1. Seeking help and support: It is important to recognize that we can't do everything by ourselves. Asking for help, whether it's hiring a nanny, getting a cleaner, or involving your partner, is crucial in managing both work and personal responsibilities effectively.

2. Regular evaluation and planning: Reassessing and organizing your life on a regular basis is essential. As circumstances change, such as children growing up or work demands shifting, it's important to adjust and plan accordingly. Setting aside time at the end or start of each year to evaluate your needs and priorities can help in maintaining a healthy work-life balance.

3. Having something to look forward to: Planning and having enjoyable activities, like vacations or outings with friends, is essential for work-life balance. It gives you a sense of anticipation and provides a break from routine, allowing you to recharge and rejuvenate.

4. Self-care and personal development: Taking care of oneself is vital to being the best version of oneself. Whether it's finding time for exercise, pursuing personal hobbies, or investing in personal development, prioritizing self-care helps in maintaining physical and mental well-being, leading to better performance in all areas of life.

5. Setting boundaries: Establishing boundaries for yourself, your family, and your work colleagues is crucial. It allows you to define when and how you engage with work, ensuring that personal time is respected and protected. Setting boundaries helps create a healthy separation between work and personal life, reducing stress and promoting a better work-life balance.

Tune in now to gain valuable insights and practical advice on achieving work-life balance from two individuals who have experienced the highs and lows of juggling careers and personal lives. Get ready to be inspired, motivated, and equipped with the tools you need to create a life of harmony, purpose, and fulfillment.

Loved the podcast and want more?

• Grab your FREE copy of The Awesome Customer Journey Checklist
• We are running a FREE 3-Day Workshop (1 hour per day over 3 days) called "How to Grow Your Business by Creating An Awesome Customer Journey". This workshop will take you step by step through building an Awesome Customer Journey for your clients that will have them coming back for more and referring you to their friends and family. If you are committed to sustainable growth, getting your processes around managing clients before, during, and after the sale is critical. Register and save your spot here.

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In our inaugural episode, we're turning the spotlight on...ourselves!  Your hosts, Elaine Richards and Tamara Lloyd.  We answer a few key questions that highlight the essence of our business journey and we explore the key ingredients that contribute to the growth and success of our business.

To summarise, here are the 5 key points that build up our business journey of growing a multi-million dollar business are:

1. Bringing in Elaine as a business partner: Tamara emphasizes that bringing Elaine into the business was one of the biggest positive impacts they made. They had worked together for a couple of years before, and Elaine's energy and passion helped the business grow significantly.

2. Implementing online auctions during COVID-19: When faced with the challenge of COVID-19 lockdowns, Elaine and I quickly pivoted and introduced online auctions. Despite the initial uncertainty, we trusted our ability to adapt and embraced the new process. This decision proved successful and helped keep the business going during difficult times.

3. Streamlining processes and investing in technology: Tamara highlights the importance of having efficient processes in place and regularly reviewing and improving them. We focused on streamlining their processes, documenting them, and utilizing technology to automate tasks and improve productivity. Keeping up with technological advancements and adapting to changes was also emphasized.

4. Balancing business and personal life: Tamara mentions the challenges of juggling a business, family, and personal life. She shares how she had to rearrange her life as her children grew and emphasizes the importance of being organized and stepping outside her comfort zone to achieve her goals.

5. Focusing on marketing strategies: We employed successful marketing tactics that brought in business and contributed to our business growth.

• Grab your FREE copy of The Awesome Customer Journey Checklist
• We are running a FREE 3-Day Workshop (1 hour per day over 3 days) called "How to Grow Your Business by Creating An Awesome Customer Journey". This workshop will take you step by step through building an Awesome Customer Journey for your clients that will have them coming back for more and referring you to their friends and family. If you are committed to sustainable growth, getting your processes around managing clients before, during, and after the sale is critical. Register and save your spot here.

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