In this episode of EM/POWEREDbyWMN Business Class, we're joined once again by Delmith Morales, the head of Growth & Brand Partnerships for woman-owned brand, Inventora, & we're diving into the dynamic world of pop-ups & farmers markets.

So if you’ve ever considered setting up shop at these types of events or even just want strategies to level up your pop-up game, this conversation is your goldmine.

Delmith will walk us through the nitty-gritty of crafting a solid business plan tailored for these events, from aligning with your brand identity to optimizing customer engagement for boosting sales. Learn tips to charm your customers and turn a simple booth into a true relationship-building platform. We’ll dissect the essential prep work, from your 30-second power pitch to bracing for all kinds of weather.

And because the hustle doesn’t stop when the market closes, we’ll share strategies to keep that customer connection alive—think discounts, newsletters, and the ultimate follow-up. With fun and authenticity at the heart of it, Delmith and I agree: staying hydrated and high-spirited is just as crucial as your business savvy.