The CEO Hotline

If your business is growing and your plate is growing right along with it, this conversation is for you. Because a bigger role shouldn’t cost you the spacious life you’ve been building toward.

In this Live Strategy Session on The CEO Hotline, Krystal Jugarap sits down with Ashley “Ash” Gerhard. Ash is a maternal wellness cheerleader, birth doula, prenatal yoga teacher, mom and bonus mom of seven, and the newest co-owner of Little Seeds in Lafayette, California, a hub for families from preconception to kindergarten. Fifteen days into co-ownership, Ash brings her real questions about stepping into a bigger role, building a community that lasts, and protecting her capacity while it all grows.

In this episode:

- How to step into a bigger role, like co-ownership, and define exactly what you own so you’re not spread thin

- How to build a two-tier membership community that sells connection instead of guaranteed referrals

- The “invitation, not obligation” approach to member engagement, plus how to remove the friction that keeps members from using their perks

- The weekly calendar structure & systems that protect your energy as your workload grows

- Why your personal brand should lead, even when you co-own the business

The golden takeaway: People buy into people first, so build systems that let the business run without you & keep your personal brand front and center while you do it.

Mentioned in this episode:🎧 Krystal’s episode with Kandi Lee: https://open.spotify.com/episode/6c2Q1lezmncqXIEHbpHMq1?si=5944509f048145ab

Connect with Ash:

📸 Instagram: https://www.instagram.com/phxtransformations/

🌐 Website: https://www.phoenixtransformations.org

💼 LinkedIn: www.linkedin.com/in/ashley-gerhard

🌱 Little Seeds Lafayette: https://www.littleseedsfamily.com/

Connect with Krystal:

📸 Instagram: https://www.instagram.com/iamkrystalj

▶️ YouTube: https://www.youtube.com/@theceohotline

🎧 Spotify: https://open.spotify.com/show/1rJbuAI7YB0Zy2qd0aXZme

Looking for a community where you can show up as much as your season allows? Herrolo is Krystal’s community for women building real businesses, with connection, support, and no pressure to be everywhere at once. Join at https://www.herrolo.com/apply

If this episode hit home, you might be the right fit for Krystal’s private mentorship. Learn more at https://www.krystaljugarap.com/services/

Planning an event, a launch, or a community offer and quietly wondering if it will actually make money? This one is for you.

In this solo episode of The CEO Hotline, Krystal Jugarap takes you fully behind the scenes of A Woman's World 2026, Herrolo's third annual summit. She shows how it went from losing money one year to multiple five figures in profit the next. She covers the numbers, the misses, and the systems that made the difference.

What This Episode Covers:

- How to build a visibility runway that drives conversion before, during & after your event, not just ticket sales

- The no-brainer pricing structure that turned summit attendees into Herrolo members (with only two cancellations post-event)

- How Krystal sold her private mentorship from stage for the first time without it feeling like a bait and switch

- What actually works for landing event sponsors, including the cold DM that brought in one of the biggest sponsors of the year

- Hard lessons on speaker dropouts, ghosting sponsors, contracts, volunteers, and why events are not for the faint of heart (with real numbers from event hosts)

The Golden Takeaway: A profitable event is never just about the event. It's about how every touch point connects your audience to what comes next.

Mentioned in This Episode:

🎧 Episode 4: Marrying Passion & Profit: https://youtu.be/ObZK-vzHkjs?si=5K2f4KQvXKpYXZ25

🎧 Episode 16: Visibility Is Not Vanity: https://youtu.be/UgoCI6hEQyw?si=TzOxbDliHu3UgWZ7

📱 The Powered by Women app from Bri Norberg: download free on the App Store or Google Play & list your business in the women-owned business directory. https://poweredbywomen.com

🎥 Rolodex Ready workshop replay: available in the bonus training vault for Krystal's private mentorship clients. https://www.krystaljugarap.com/services/

🤝 Join the Herrolo community: https://www.herrolo.com/apply

Ready to build your own visibility runway?

This is exactly what Krystal maps out with clients inside her private mentorship, along with weekly behind-the-scenes audio trainings.

Learn more at https://www.krystaljugarap.com/services/

📸 Instagram: https://www.instagram.com/iamkrystalj

▶️ YouTube: https://www.youtube.com/@theceohotline

Ever caught yourself with the title, the P&L, the team, the LLC... and still hesitated when someone called you a leader? You're not alone, and it's not a confidence problem. It's a permission problem.

This week on The CEO Hotline, Krystal Jugarap sits down with Kristel Acacio, PhD, founder and executive coach of Reverie Leadership Coaching, for a conversation about the quiet gap between holding a leadership title and actually claiming a leadership identity.

In this episode:

- Why so many high-achieving women can run the show and still not see themselves as "a leader"

- The difference between external validation (titles, LLCs, promotions) and internally claiming your leadership identity

- How guilt and "service level energy" keep women pouring into everyone but themselves, and the reframe that breaks the cycle

- Kristel's real financial strategy for leaving a stable executive career and building her coaching business without burning the safety net

- The one-question shift that changes how you show up for your community: asking "what do you need" instead of "what can I do for you"

The golden takeaway: Leadership isn't something that gets bestowed on you. It's something you give yourself permission to claim, and that permission is the actual first step.

In this episode:

📍 Reverie Leadership Coaching: https://reverieleadership.com/appointment-booking

💼 Connect with Kristel on LinkedIn: https://www.linkedin.com/in/kristel-acacio-ph-d-2a009321/

📸 Follow Kristel on Instagram: https://www.instagram.com/reverieleadership/

💫 Join the Herrolo community: https://www.herrolo.com/apply

This is exactly what we dig into inside Krystal's private mentorship. Learn more at https://www.krystaljugarap.com/services/

The CEO Hotline is hosted by Krystal Jugarap, founder of Herrolo and business mentor for women entrepreneurs building brands that feel as good as they look, and actually work.

The clients who got you here aren't always the ones who get you to what's next.

In this Live Strategy Session, Krystal sits down with Maria Romano of Maria Romano Marketing to work through exactly that.

This episode covers:

- How to rebrand mid business without losing the momentum you've already built

- Why "sounding woo" and "being strategic" aren't opposites, and how to hold both

- The real difference between selling a result and selling a feeling

- What personal, direct outreach looks like when it's rooted in actual relationship, not automation

- How to know when it's time to stop speaking to your old audience and start speaking to your next one

The golden takeaway: your marketing has to catch up to who you're actually ready to serve, and that starts with getting specific, getting louder, and letting your own transformation lead the way.

Connect with Maria Romano:

🌐 Website: mariaromanomarketing.com

📸 Instagram: instagram.com/mariaromanomarketing

✉️ Email: [email protected]

Join the Herrolo Community:

www.herrolo.com/apply

And if you're ready to jump into Krystal's private mentorship, you can learn more at krystaljugarap.com/services.

The CEO Hotline with Krystal Jugarap

You know that gap between how you feel on the inside about the business you're building and what people actually see of it? That's not a confidence problem. That's a visibility problem, and it's costing you more than you think.

This episode covers:

• Why visibility is not the vanity metric you think it is, and what's actually underneath the surface
• The iceberg framework for understanding what real visibility requires
• Why the hardest visibility work happens in your closest relationships before it ever happens online
• How to hold founder-led positioning without losing the community-first foundation you built
• Why every challenge that makes you question your business is actually an invitation to double down on who you are

The golden takeaway: Visibility isn't about being seen by more people, it's about finally letting your outside match what you've always known was true on the inside, and that's the work that actually builds impact.

📞 Book a private mentorship alignment call with Krystal: https://calendly.com/herrolo/member-connection-call-clone

This is exactly what we dig into inside Krystal's private mentorship. Learn more at https://www.krystaljugarap.com/services/⁠

The CEO Hotline with Krystal Jugarap

Tired of walking out of networking events with a stack of business cards and zero results? You're not alone, and it's not because networking doesn't work. It's because most women are doing it wrong.In this solo strategy session, Krystal Jugarap breaks down the exact three-part framework she uses to walk into any room and walk out with real relationships, not just contacts.

This episode covers:

- The 5 types of people in every networking room (and why only focusing on "client" is costing you opportunities)

- How to introduce yourself in a way that makes people curious instead of tuning out

- The back pocket questions that keep conversations moving without feeling forced

- Why follow-up, not the event itself, is where the real business gets built

The golden takeaway: networking isn't about finding your next client in the room, it's about building the relationships that compound for years.

🎟️ A Woman's World Summit (a few days left to grab your ticket): https://www.herrolo.com/2026-summit

📋 Rolodex Ready Workshop (free, live, 90 minutes): https://www.krystaljugarap.com/event-details/rolodex-ready

The CEO Hotline with Krystal Jugarap.

You can be the most qualified woman in the room and still watch the opportunity go to someone else. On this episode of The CEO Hotline, Krystal Jugarap sits down with presence and body language coach Kate Ziuz to break down exactly why that happens, and what to do about it.

What This Episode Covers

- The real difference between confidence and self-awareness, and why most accomplished women already have the first but are missing the second

- The body language cues (posture, eye contact, pacing, gestures) that quietly signal authority or undercut it

- Why over-apologizing in meetings, on stage, and in everyday conversation is costing women their credibility

- How to walk into a networking room and actually be approachable instead of hiding behind a phone or a purse

- What to do when the tech fails, the mic cuts out, or nothing goes as planned on stage

The Golden Takeaway

Being chosen for the room and being truly seen in it are two different things, and the gap between them is closed with specific, learnable physical skills, not personality changes.

In-Episode Links

🎤 Kate Ziuz's website: masteryourpresence.com

📸 Kate on Instagram: instagram.com/@kate.ziuz

💼 Kate on LinkedIn: https://www.linkedin.com/in/kateryna-ziuz/

🎟️ A Woman's World Summit (Kate is speaking): herrolo.com/2026-summit

This episode is brought to you by Herrolo. If this conversation reminded you how much your presence, your visibility, and your circle shape what's possible for your business, Herrolo is where women like you go to build all three together. Apply at herrolo.com/apply.

The CEO Hotline welcomes Kandi Lee, the business surgeon who has generated 250 million dollars in client results and coached over 150,000 people, for a conversation that gets honest about what building a business actually takes.

What this episode covers:

• The exact sales math Kandy used to go from a $1.11 to over 100K in her first year
• What it means to be profit proof, and why profit building alone will not protect your business
• The five unhinged events, including divorce and a house lost at auction, that hit Kandi's business at the same time, and what she did in the first thirty days
• How to build real relationships in networking instead of pitching everyone in the room
• Why follow up is where most people quit too early, and what Kandi's actual follow up cadence looks like

The golden takeaway: your business becomes profit proof when your internal mindset, your sales activity, and your systems can hold steady even when everything else falls apart.

In-episode links:
🎟️ A Woman's World Summit (September 12, Berkeley, CA): https://www.herrolo.com/2026-summit
📸 Follow Kandi on Instagram: www.instagram.com/theoneelevennetwork💼 Kandi's Roadmap to Profit: https://www.one-elevennetwork.online/roadmaptoprofit

🤝 Join Herrolo, our community for women building real businesses: https://www.herrolo.com/apply

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Ready to work directly with Krystal? Apply for private mentorship at https://www.krystaljugarap.com/services/.

You don't need the five-year plan. You need enough clarity to take your next step, and the rest gets built by actually doing the thing.This week on The CEO Hotline, Krystal Jugarap breaks down the two types of clarity every entrepreneur needs, why chasing the wrong one first is what keeps so many women stuck before they even start, and how her own path from side jobs to launching BOOKofBIJOUX to building the community that became Herrolo proves you can't think your way to certainty, you have to move your way there.In this episode:- The two types of clarity, and why "just start" only works once you understand what enough clarity actually looks like- Krystal's real path from Macy's merchandiser to product founder to community builder- The story behind Krystal's "quiet power" and how she found her voice as a speaker after years of feeling unseen- Why visibility is a responsibility of leadership, not just a growth tactic- How to build the tolerance to navigate entrepreneurship's hardest momentsThe takeaway: You already have enough clarity to take your next step. The rest comes from doing.Mentioned in this episode:🎙️ Krystal's previous solo episode on her entrepreneurial journey: https://youtu.be/EcKK31Elrgs?si=sLAP42zNKWM8tIQ_🎟️ A Woman's World Summit, September 12 in Berkeley: herrolo.com/2026-summit💛 Join Herrolo: herrolo.com/applyThis is exactly what we dig into inside Krystal's private mentorship. Learn more at krystaljugarap.com/services.The CEO Hotline is Krystal Jugarap's direct line to clarity, visibility, and aligned growth for women entrepreneurs.

If you've ever built the life that looked right from the outside while quietly falling apart on the inside, this conversation is going to hit different.

What This Episode Covers:

- How writer, TEDx speaker, and content creator Hannah Siddiqui went from a 16-year-old fashion blogger to a 12 year, six figure creative career

- Why "delusional" confidence only works when it's paired with real structure, not blind positivity

- The difference between showing up authentically and performing for an audience, and how to tell which one you're actually doing

- What a full life breakdown (apartment, friendships, a relationship) taught Hannah about rebuilding a business sustainably

- How Hannah restructured her coaching business, closing new 1:1 spots, building a mastermind, and writing on Substack, to match what she could actually sustain

The Golden Takeaway:

Real confidence isn't the absence of fear, it's built on structure, and rebuilding sustainably starts with being brutally honest about what's actually working.

In-Episode Links:

📝 Hannah's Substack, "A Moment of Truth": theroadtohannah.substack.com

📱 Hannah's Instagram & TikTok: @theroadtohannah

🎟️ A Woman's World Summit, Sept 12, Berkeley CA, featuring Hannah moderating the first fireside chat on personal branding, leadership, and visibility: herrolo.com/2026-summitP.S.

It's these kind of conversations and uncovering that you can dig into inside Krystal's private mentorship. Learn more at krystaljugarap.com/services.