QCE Business

Business Connections: How Market Research, Branding, and Compliance Work Together


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Today on this episode, your hosts will cover how to -

Explain the relationship between market research and sales forecasting.

Explain the relationship between the ACCC and advertising standards.

Explain the interrelationships between:

  • Market research, the marketing mix, and consumer behaviours.

  • Branding, establishing a customer base, and market presence.


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QCE BusinessBy Wes Warner