Kicking off Season 2, your hosts will tackle the 7 different modes of entry into new competitive markets.

Over the next few episodes, our hosts will be focusing on supporting Queensland’s current Year 12 students as they prepare for their External Exams next month.

In this 2nd episode, we’ll walk you through the structure and format of the short response questions .

Over the next few episodes, our hosts will be focusing on supporting Queensland’s current Year 12 students as they prepare for their External Exams next month.

In this first episode, we’ll walk you through the structure and format of the exam. In the following episodes, we’ll dive deeper into key areas, including short-response questions, SWOTs, PIGs, and Force Field Analysis.

In this last episode for Unit 2 Business Growth, Topic 2 Entering Markets, our hosts go into a deep dive for your exam.

Today, we will look at the Explain, Describe and your Extended Response.

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In this episode, your host will go over the practice exam. This exam can behttps://shorturl.at/gXIY3https://shorturl.at/gXIY3

It is a suggestion that you are familiar with this document before listening to the podcast.

Good Luck on your Exam

In this episode, your hosts will go over the different concepts that will possibly be asked on you in your Unit 2 Topic 2 Exam on Business Growth - Entering Markets.

Today on this episode, your hosts will cover how to -

Explain the relationship between market research and sales forecasting.

Explain the relationship between the ACCC and advertising standards.

Explain the interrelationships between:

• Market research, the marketing mix, and consumer behaviours.

• Branding, establishing a customer base, and market presence.

In this episode, our hosts break away from the content for a bit and have a look first hand at how your exam will look for Unit 2 Topic 2. Here is the practice exam the hosts are using

In this episode, your hosts will cover the following:

• Define market segmentation and target marketing.
• Describe the four main ways to segment a market.
• Apply segmentation to real-world business examples.

In this episode, your hosts will cover the following:

• Describe the main strategies businesses use to enter new markets.
• Explain the advantages and disadvantages of each strategy.
• Apply examples to show how businesses choose entry strategies.