In this podcast you will learn to

• Describe what it means for a business to enter a market.
• Identify different types of markets businesses can enter.
• Explain why businesses expand into new markets.

How businesses use branding, promotion, and pricing strategies to succeed during their growth stage.

• Growth Stage: When a business has proven its product works and is focused on expanding market share and building customer loyalty.

• Core Marketing Tools:

  1. Branding & Trademarks – building identity and recognition.

  2. Promotional Strategies – traditional, digital, and emerging.

  3. Pricing Strategies – competitive, penetration, skimming, cost-plus, psychological.

In this episode, your hosts will dive into what a USP is and how to create one.

This podcast follows the QCE Business course for Unit 2, Topic 2 - Business Growth: Entering Markets