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In this podcast you will learn to
How businesses use branding, promotion, and pricing strategies to succeed during their growth stage.
Growth Stage: When a business has proven its product works and is focused on expanding market share and building customer loyalty.
Core Marketing Tools:
Branding & Trademarks – building identity and recognition.
Promotional Strategies – traditional, digital, and emerging.
Pricing Strategies – competitive, penetration, skimming, cost-plus, psychological.
In this episode, your hosts will dive into what a USP is and how to create one.
This podcast follows the QCE Business course for Unit 2, Topic 2 - Business Growth: Entering Markets
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