Business Connections Live - The UK's Leading Online Business TV Channel

BCL09 From Business Start up to a Multimillion Pound Company
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.
From Business Start-up to a Multimillion pound company - Who should you be talking to? - Business Connections Live Programme 9.

How do you kick start your business? What are the important things you need to know and do to survive and see your company grow? We talk to Tom Higgins CEO of Gold-i  and Mark Pearson Chief Executive Surrey Connects.

We discuss:

Tom Higgins, Gold-i's CEO, had a very simple vision from the outset -- innovative high quality products which address a need in the market, backed up by excellent customer service. 

The culture of innovation runs throughout the company.  In addition to developers being encouraged to spend 10-20% of their time on developing their own ideas that may or may not lead to new products, Gold-i also works closely with clients and partners to develop customised products to help them to address specific needs.

All 14 employees are based at Surrey Technology Centre in Guildford. Global Distribution is serviced by representatives in Australia, Singapore, Japan and Denmark and wholesalers in London, Hong Kong and Copenhagen.

With no external funding and a strong financial mode, Gold-i has been profitable from the outset, with revenue growth of almost 80% year on year and profits almost doubling each year. 

Gold-i's growth has resulted in employment opportunities, strong links with Surrey University's software engineering department (sponsored project, internships and career opportunities) and charitable support for local community initiatives.

Surrey Connects is an independent, business led economic development company working in partnership to stimulate enterprise growth across Surrey.   They are champions of Smart Economic Growth and their aim is to increase the value of the economy and promote Surrey as a world-class economy. Working together with business they share a vision of Surrey as a county where knowledge, creativity and innovation drive economic growth to improve prosperity and quality of life for all. 

Surrey Connects Chief Executive Mark Pearson has a background spanning both public and private sectors, and has been involved in economic development at delivery and strategic levels for 18 years, working in the North West, and South East of England. Mark has worked for Sub- Regional Economic Partnerships for over eight years, and was previously the Chief Executive of Surrey Economic Partnership Ltd.

Its because of his understanding and in depth knowledge of business and what new and existing companies need to support growth that allows Surrey Connects to be integral in the development of new businesses

Tom Higgins, CEO of Gold-i. Gold-i is a specialist financial trading technology company, helping retail brokers to trade more effectively. In less than 5 years and with no external funding, Gold-i has grown from Surrey-based start-up to global market leader. Gold-i's clients include some of the leading retail brokers in Europe, Asia, Middle East, Australasia and America.

Based at the Surrey Technology Centre, Gold-i develops and owns the IP for a range of products which give retail brokers the same tools as institutional brokers, at a fraction of the cost.  Gold-i owns the IP for its products, all developed in-house, and supported with 24x7 service.

Gold-i has been profitable from its first year of trading, gaining a reputation as a global market innovator, creating 'industry first' products to improve the capabilities of retail brokers already in the FX market and enabling many regulated companies to enter the FX and CFD market for the first time.

The key to success is to have a robust support network that you can turn to, to develop and grow ideas. If you have the ambition and the drive then you too could succeed and go from Business Start-up to a Multimillion pound company. So - who should you be talking to?

BCL09 From Business Start up to a Multimillion Pound Company
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.
From Business Start-up to a Multimillion pound company - Who should you be talking to? - Business Connections Live Programme 9.

BCL08 The Right Autoresponder with the Right Words Means Business Success
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.The right auto responder with the right words means business success - Business Connections Live - Programme 8.

On this editionBusiness Connections Live, featured the powerhouse behind customer relations management; the systems that create, generate and service customer contact management.  In other words, the technology behind email marketing, SMS text transmissions, newsletter generation and data systems management.  An explanation of the how these systems work and the benefits they bring to marketeers was complimented by a discussion on how to use this array of media options creatively with Matthew Ruddle from InTouchCRM and Steve Bridger - The Write Copy.

It is clear that far from being support players in the media mix, these tools are essential links in the communication chain.  They should carry the brand or product persona and be as eye catching and involving as the mainstream activity. These elements all play a vital part in building and enhancing customer relations.

When it comes to presentation, the message should be personal.  The words chosen are part of a continuing conversation you're having with your customers, reinforcing and cementing relationships.  This is particularly true as emails are sent to living, breathing individuals. The importance of this connection should not be undervalued.  It would be quite wrong to think of CRM techniques as the poor relation, when set against the perceived glamour of television advertising for example.  Television is broadcast, CRM is one to one or narrowcasting to a niche market.

BCL08 The Right Autoresponder with the Right Words Means Business Success
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.The right auto responder with the right words means business success - Business Connections Live - Programme 8.

BCL07 The Power of Google Local SEO
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.
Local SEO and How Local SEO can work for you - Business Connections Live Programme 7.

On Business Connections Live this week we talk to Andy Williams - Digital Marketing Manager at Koozai about Local SEO and How Local SEO can work for you.

So what is the Importance of Local SEO?

Google's 2012 Venice update changed the way online businesses needed to address their local strategy. This update affected any search query that Google felt had local intent now striving to return local results over generic organic rankings.

The knock on effect meant that sites that were ranking on the first page for a search query could suddenly find themselves on the 2nd page as Google started to display local businesses ahead of long standing rankings.

Everyone should now incorporate a local strategy simply to safeguard their online presence.Google's desire to give users personal and semantic results now means that logged in or not - if you search for a locally provoked search term (without including a location) you will see local results.

Business Connections Live's Steve Hyland said that" this was a fascinating insight to the under the hood workings of Google and what its trying to give to its search engine users". Local SEO and How Local Google SEO can work for you

Koozai's Andy Williams discussed

Once again this is a master class in understanding how Google works and how it can benefit your business growth. All businesses should have a clear plan for:

A Local Google SEO strategy (regardless of your audience) that can ensure you don't miss out on potential visitors and customers.

That you have a presence on local listings and review sites which can lead to customers as they have communities in their own right.

Using Social Media correctly will also put you in front of your target audience.

Andy Williams said "There has never been a better time for small online businesses to grab their share of the market". 

If you have ever wondered how to increase your Google ranking and drive new customers to your website then this hour is not to be missed, it all about Local SEO and How Local SEO can work for you.

BCL07 The Power of Google Local SEO
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.
Local SEO and How Local SEO can work for you - Business Connections Live Programme 7.

BCL06 Business Marketing Plus your Local Chambers Equals More Customers
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live. How To get more Customers using Business Marketing and your local Chambers of Commerce - Business Connections Live Programme 6.

On Business Connections Live this week an innovative look at how you should be marketing your organisation with Vanessa Lanham-Day MD of OnTrack Marketing and the power of your local Chamber of Commerce with Louise Punter CEO Surrey Chambers of Commerce.

A lively discussion about how to market your business, how to identify what needs to be done and where to go for the resources you need. 

Louise explained that the Chambers of Commerce can be one of the most powerful means of support for your growing business with access to advice on networking, social media, exports, promo opportunities, marketing, business support, promotional opportunities, export support and advice, money saving services and many additional benefits of membership

Vanessa explained that it's not that difficult to adopt different behaviours that have a BIG impact on the outcomes of your business growth. Such as being the energy creator, taking responsibility, working ON your business, knowing your numbers, understanding your customer, daring to be different. The work we do in Nigel Botterill's Entrepreneur's Circle makes sure people have a much better chance of getting and keeping a Playing to Win mentality.

BCL06 Business Marketing Plus your Local Chambers Equals More Customers
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live. How To get more Customers using Business Marketing and your local Chambers of Commerce - Business Connections Live Programme 6.

BCL05 LinkedIn Marketing A Masterclass in Growing Your Business
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections   Business Connections Live - Programme 5.

LinkedIn? if your not then this edition of Business Connections Live will convince you that of all the Social Media for business this is the important one. 

Steve Mills unleashes the power of LinkedIn with some amazing revelations about the power of LinkedIn in your marketing strategy.

Steve Mills - The Prudent Marketer explains some of the techniques and inside secrets to use to increase sales and profits. How to build your prospects list, the power of groups and why your profile is so important to setup correctly.

Steve Hyland, host of Business Connections Live said "I was amazed at how powerful LinkedIn can be for your businesses marketing. This is a unique insight into how you can easily build new business and create opportunity to maximise the success of your business". 

LinkedIn Marketing: A master class to Growing Your Business on LinkedIn.

This is without doubt an hour well spent that bring real profitable results.

BCL05 LinkedIn Marketing A Masterclass in Growing Your Business
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections   Business Connections Live - Programme 5.

BCL04 Power Sales Techniques to Increase Profits
Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.Business Connections Live - Programme 4 - 10th October 2013 

Sales are the heart beat of every business. Without sales any business will stop growing and ultimatly die.

On this edition of Business Connections Live, Steve Hyland is joined by sales guru Ben Kench.

Ben Kench is the author of the best selling sales manual, Selling for Dummies. Ben is also one of the UK's leading sales trainers, presenting market leading seminars and sales training accross the UK.

On this weeks show he discusses the key stages in the preparation for the sales call. Including: how to create empathy between you and the customer and the three key sales techniques you should use to achieve the perfect sale.

With out doubt this edition will help you increase sales and increase profits regardless of the size of your business and what market sector your in.

Watch our Live Show every Wednesday 6pm UK HERE on Business Connections Live.

BCL04 Power Sales Techniques to Increase Profits

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