Business Conversations with Ed Pisani Jr

My Business Interview with Tom Brush, a Non-Profit Consultant / Entreprenuer Non-Profit Consultant  – Tom Brush is your man!  As a Non-Profit Consultant / Entreprenuer is supporting nonprofit professionals & organizations. He is the owner and founder of ADVANCEMENT DESIGNS If you are new to the nonprofit sector, in a new position, or a leader ... Read more

At-Risk Teens Charity Founder Labrena Coleman Learn more about Labrena Coleman and Her Movement Inc. LaBrena Coleman is an educator and pillar in the community of Clewiston Florida.  She officially started this charity in April of 2019. With the specific purpose of helping the community and to encourage & educate at-risk teenage girls. The charity’s ... Read more

2 SEO TIPS THAT ACTUALLY WORK!

Here is my SEO Tip that actually works – #1 Use Heading Tags Throughout Your Content

I am glad you are reading this SEO tips that actually work blog article to improve your website. In earlier articles, I discussed a website’s theme & html sitemaps, if you missed them you can always go check them out. While a website’s sitemap is useful for helping search engine crawlers see how your site is organized, it doesn’t help them make sense of the individual content. Individual content – what is that?  Good question. It is the written text inside your website’s page or blog post.  Generally, it is explaining something relevant to your industry when it comes to your company or passion project. For that, you’ll need to use heading tags. Okay, Ed Pisani Jr, what is a heading tag exactly? Great question!  These are formatting options you can apply to section headings within pages and posts. Simply stated, a heading breaks up your content to into manageable chunks for the reader and the web crawler to determine how it important to the page’s topic.

If you have a WordPress website building software it is standard with any version. You can see these settings in your WordPress editor, listed as Heading 1, Heading 2, and so on. Not all website builders come with this – which is unbelievable to think about!

Headings tags in reference to why this SEO Tip works

Using these headings to structure your content accomplishes two things. It provides a visual benefit, by breaking up your text and making it easier to read. Also, crawlers pay a lot of attention to headings, using them to understand how your content is organized and what it’s about. Okay, you might be wondering, ‘why am I catering to a web crawler?’ It’s actually really easy to explain, a web crawler visits your website on a monthly basis to see what is new about it. While, the web crawlers are going into your website, it determines how you should be found online. Furthermore, it looks at how important your content is the search engines visitors and how high you should rank in a search result. So when creating posts and pages, don’t forget to use WordPress’ heading options often and consistently.

Another one of my SEO Tips that actually work – #2 Build Your Content Around Keywords

Chances are you’ve encountered the concept of keywords before. But if you are totally new the worldwide web, have no fear, I can help you understand what they are. These are short phrases that describe your content’s topic. For example, you might choose the keyword “easy reading” for a blog post that shares simple reading options for beginner readers. By doing this, you’re predicting that a lot of people will type the keyword or phrase into a search engine when looking for this type of post.

2 SEO TIPS THAT ACTUALLY WORK!

Choosing a keyword for each post or page and using it in various places — such as the title, the headings, and the content itself — is a common way to communicate your topic to search engine crawlers and increase the chances of showing your content in relevant searches. I strongly recommend to if you are using WordPress for your website, download  the Yoast Plugin.  Yoast SEO is simply one of the strongest search engine optimization tools and I used it for all my clients. If you are a newbie and don’t have a ton of money to invest in a website – Yoast SEO offers a free version.  But, I highly suggest looking at investing in their premium version if possible.

Of course, you want to be smart about the way you use this tool. That is why I wanted to write this article and create a podcast episode about seo tips that matter. For example, it’s best to avoid ‘keyword stuffing’, or forcing your keyword into too many places so that it appears unnatural or spammy. I bet your starting to get concerned about if you are doing things correctly, well I can jump in and help you at anytime.  Call me

My interview with Rajeev Mudumba – Business Executive Coach My Interview with Rajeev Mudumba – Business Executive Coach and Author of Plan B Success is very thought provoking. During this episode, I dive into how a hard working Indian American that was born in India started an economic thought revolution in the USA. His education ... Read more

  Christy Ogle – Franchise Start Up CEO | Business Conversations with Ed Pisani Jr. I had the pleasure of getting to know this successful entreprenuer – Christy Ogle Franchise CEO. She and husband started a home cleaning / handyman business that very profitable in Waco Texas. Christy & Max Ogle have are building an empire together, ... Read more

My Interview with Darlisa Diltz – Managing Director of a Successful Enterprenuership Center My Interview with Darlisa Diltz – Managing Director of a Successful Enterprenuership Center, during this episode, I dive into how a Texan native started an economic revolution in north Texas. Her education and training offers services to help entreprenuers. It was established ... Read more

Insurance Agency Owner Interview! | Business Conversations by Ed Pisani Jr Life & Health Insurance Agency Owner – Lorena Tomasini Learn more about Lorena Tomasini, the agency owner of MALM Life & Health Insurance Agency About Lorena Tomasini – Insurance Agency Owner ​Lorena Tomasini is involved in a successful family business. Her and her mother ... Read more

Vampire Book Author Marc J Ritorto | Business Conversation by Ed Pisani Jr. Learn more about Marc Ritorto, the writer of Marcus The Vampire: THE DARK WORLD CHRONICLES About Marc Ritorto ​Marc Ritorto , a best selling author is a father for 4 daughters including Kristina Ritorto. He is a musician, writer and a martial ... Read more

2 Important SEO Tips to remember by Ed Pisani Jr

My last few SEO tips blog and podcast posts seem to be very popular, so I decided to keep going. Here are 2 Important SEO Tips to remember by Ed Pisani Jr., these tips will help grow your website’s authority online over time. Remember great SEO happens overtime not overnight – you can cheat with SEO but once the Search Engines Bots figure it out – your website and all the work you put into it is toast.

Search Engine Optimization Tip #1: Change Your ‘Permalink’ Structure

Permalinks are the permanent URLs that point to your site’s individual posts, pages, and other content. This is important because it helps your website visitors understand why they should visit the page. Furthermore, it allows them to decide what other pages might be helpful for them while visiting your website. Think about it this way, they’re what people will use to reference and link back to your site. The permalink URL appearance matters because attracts visitors to your site. Clear, descriptive links that describe the content available at the permalink. Thus it makes it easier for search engines to make sense of and tend to get a ranking boost. WordPress offers a number of automatic permalink plugins, if you are too busy to do all this. Just give me a call to schedule an appointment today.

Generally, permalinks are based around numbers (such as the Plain and Numeric). Using numbers isn’t the best way to get the attention of anyone or any bot simply because it conveys very little useful information to search engines. Instead, you’re best off with the Post Name (or Custom Name) structure since it communicates clearly what the linked content is about. You can easily change your permalink structure in WordPress by visiting your site’s back end and navigating to Settings > Permalink. Again, that is mainly for WordPress Websites and not the many other website builder programs that may or may not allow you to do this.

SEO Tip #2: Create a ‘Sitemap’ 

Why is a sitemap so important? A sitemap is a list of all the pages and other content on your website. It usually is organized into a hierarchy similar to a table of contents in a book. It provides a quick way to see how your site is laid out and what it includes. While these sitemaps were once designed to help users navigate websites. Today, they have a primary purpose to communicate information to search engine bots (also known as crawlers). The web crawlers or bots will report back their findings on to the search engine to determine your content’s value to the visitor. The less value that can reported back – the lower your search engine ranking.

While the debate rages about if a sitemap actually boosts your ranking on search engines . Most professionals building websites recommend or automatically do this step because why chance it hurting your search engine ranking(s). It’s still a valuable SEO tool most specifically with Google because wants to have it uploaded to their Google Search Console platform. It enables crawlers to see all of the pages on your site and understand how they relate to one another. This makes it easier for search engines to index your site. Therefore, it helps to present relevant content in user searches. Adding a sitemap to WordPress is simple — you can do so with a targeted plugin such as Google XML Sitemaps, or through a comprehensive SEO tool such as Yoast SEO. But don’t worry, there are numerous plugins that offer this so select one to find easy to use.  Or don’t hesitate to schedule a consulting appointment with me if you like.

Why is my website SEO not working? SEO by Ed Pisani Jr. I think everyone’s goal with a website is to get people to look at it. Whether you want to inform, entertain, promote yourself or your portfolio, introduce your products / services to the world, the list for having a website is endless.  Simply, ... Read more