Business Creators Radio Show With Adam Hommey

When you think of sales, have you ever felt:

You know deep inside you should start having more sales conversations or you desire to have the ability to enroll more of the right clients from your existing pipeline. And yet, there’s something that is holding you back.

Many times, the fear of rejection combined with a lack of sales skill can hinder your ability to have the courageous conversations that convert.

People often admit that they struggle with going into sales conversations feeling like they have to defend the value of their services and convince prospects to work with them.

What comes up before the sales conversation will come out as you’re talking to prospects, from your willingness to connect initially all the way to your follow-through after the call.

When you go in feeling like you need to convince someone to work with you, you’re naturally starting the conversation off-balance, undermining your confidence and the value you can provide.

Dr. Nadia Brown gets it. She used to feel the same way until she learned how to show up fully and powerfully to sales conversations with prospects and guide them to the buying decision that is best for them.

Dr. Brown joins Adam to share why courage may be the most critical sales skill you need.

Discover:

Fear not my friend, sales no longer has to be scary.

The post Why Courage May be the Most Critical Sales Quality We Need, With Dr. Nadia Brown first appeared on Business Creators Radio Show with Adam Hommey.

One of the best ways to start your growth strategy is to think about what your target market wants. You have to think about who they are and what they want in your business.

For instance, you have to consider their problems and how your business is solving those problems. You also have to consider who your target market is.

This means knowing their age, their gender, and where they are located.

The more you know about your target market, the more you know how to help them as you consider what kind of start-up growth strategy you need.

Stuart Leo is here to give the 7 questions you need to answer to find and sustain your market fit.

He joins Adam to discuss:

Student loans are expensive. Join us and learn from real life experience instead!

The post 7 Questions You’ll Ever Need to Know to Find and Sustain Your Market Fit Without Spending 100k on an MBA, With Stuart Leo first appeared on Business Creators Radio Show with Adam Hommey.

Did you know it was illegal for women to own a printing press or publishing company until late in the 19th century?

Today, women make up the majority of those employed in publishing, but still tend to dominate in lower-level positions, and typically earn less than their male counterparts.

Why?

Most women have not acknowledged their natural ability to lead, invite, and create win-win opportunities.

Adriana Alvarez helps women start their own 6-figure publishing companies.

Her advice, “All you need is the model, the community, and the guidance to soar.”

You can learn how to start a publishing company in the next 30-60 days, even if you don’t have an existing audience or have no idea where your clients are.

Discover:

If you want to start a six-figure publishing company, tune in!

The post How To Start A Highly Profitable Publishing Company, With Adriana Alvarez first appeared on Business Creators Radio Show with Adam Hommey.

Scaling a business requires more than just elbow grease. It takes finesse, patience, and know-how.

There is an art to scaling businesses and Andrea d’Agostini has perfected it.

It’s imperative to spot a company’s inefficiencies and generate an expert machine.

First, Andrea selects businesses through his inner circle process and program.

Then he learns their ability to execute and survive on their feet.

Next comes checking their business skills and getting them into the 7-figure game and beyond.

He partners with them in global expansion programs. And when the business is ready, he exits and lets them stand on their own two feet.

It’s a process and Andrea joins Adam to share more about the process and the art of scaling a business.

Discover:

No more playing small. It’s time to join the big leagues and this episode will set you on that path.

The post The Art Of Scaling Your Business, With Andrea d’Agostini first appeared on Business Creators Radio Show with Adam Hommey.

There are nearly ten million adults over the age of 50 caring for their aging parents.

If you’re one of those individuals, the burden can be extremely emotional.

Your parents spent their lives working hard, spending smartly and saving for retirement.

How can you help them be safe and set as they transition into the next phase of their lives?

Kim Curtis joins Adam and talks about her personal experiences and advice as a Financial Advisory to help people set themselves (and their families) up for success.

Discover:

Don’t wait until it’s too late. Make sure today that everything is in place for you and your parents.

The post How to Help Your Aging Parents, With Kim Curtis first appeared on Business Creators Radio Show with Adam Hommey.

Influencers worldwide face the threat of being cancelled every time they speak, tweet, TikTok, or what have you.

Cancel culture is a term referring to a modern form of ostracism in which someone is thrust out of social or professional circles – whether it be online, on social media, or in person. In this day and age, one toe out of line could get you cancelled.

However, you can avoid the cancel culture and just focus on being an influencer; someone in your industry who is seen as a high-level expert and a person of interest to follow.

Becoming an influencer takes time, planning, and a lot of work. You have to figure out where your audience is. Create your story…something memorable. Then there’s honing your story, building on it, speaking on it, and so much more.

That’s where Vito Glazer steps in. Having beat cancel culture himself, Vito knows what it takes to take an unknown and turn them into a star.

He joins Adam to share how you can become an influencer.

Discover:

Becoming an influencer is more than just posting pretty pictures on Instagram. If you’re not afraid of a little hard work, then tune in!

The post Let’s Replace Cancel Culture with Communication Culture, With Vito Glazers first appeared on Business Creators Radio Show with Adam Hommey.

After suffering a massive setback and losing millions of dollars, Jonny Cooper set out on a quest to build a real, authentic lifestyle for himself.

He’d made millions “doing it for the money”. Now it was time to do it for purpose.

For 5 years, he was on the frontline with his clients, crawling through the mud to help them grow their dreams and serving clients in almost every industry you can imagine.

It was hard, thankless work.

Jonny felt a misalignment. Tired of being a hamster in a wheel, he sat down in a quiet room over a long weekend and took stock of his most rewarding client experiences.

And here’s what hit him like a frying pan to the jaw…

Over the 5 years as a general business consultant, Jonny’s best clients were not restaurants, hotels, or lipo-suction clinics…They were coaches and therapists!

But he also discovered that the average coaching revenue around the world is less than $30k. This means that so many gifted and inspiring entrepreneurs are not achieving the impact they and their clients deserve, because they’re no good at marketing. These guys are often great at delivery, but lousy at finding enough of their ideal clients to make a living out of it.

Jonny is making it his mission to change this. He joins Adam to uncover the three reasons most coaches will always be broke.

Discover:

How would it feel to have clients actually chasing you? Jonny will show you how.

The post Three Reasons You’ll Always Be A Broke Coach, With Jonny Cooper first appeared on Business Creators Radio Show with Adam Hommey.

So much sales training and sales coaching being sold today is based on the old sales principles of “chasing” and “follow-up” with prospects who often times never call you back.

It’s often packaged as “consultative sales training”, but it’s typically just a wrapping on top of traditional sales techniques and processes.

The world has changed dramatically in the last couple of years. No longer will your sales prospects tolerate any sales approaches or systems that feel like they are being “sold”.

Selling doesn’t have to be painful and you don’t have to sacrifice your core values to experience sales success.

Selling no longer has to be a de-humanizing experience, putting you in a position of having to endlessly “chase” your prospective clients… which you shouldn’t have to do as a professional.

That’s why Trust-Based Selling is a major breakthrough in the field of sales…because it teaches a completely different mindset shift along with trust-based languaging.

Ari Galper has made it his life mission to give you, the clarity you are missing, through two decades of working with thousands of business owners and sales leaders all over the world, refining Trust-Based Selling to a true art form.

Ari and Adam discuss:

Are you ready to completely change your selling game and increase your profits? Tune in!

The post How To Double Your Sales With Trust-Based Selling, With Ari Galper first appeared on Business Creators Radio Show with Adam Hommey.

Think that processes and systems alone can get your company where it needs to go? Think again!

Imagine having a company or a team that has your back. Not only do they have your back, but they also look out for problems before they occur, conceptualize their own solutions, and

The long-term horizon needs to be supported by a strategically built organizational culture, or your bottom line will be impacted. But how do you move the needle on that when it seems so nebulous?

That’s where Andrew Kim steps in.

Plenty of books highlight the importance of culture in successful companies, but they don’t show you how to actually build it, overcome associated challenges, align it with strategy, and leverage that infrastructure for the next level of growth.

In Andrew’s new book, Culture for the Left-Brained Leader, he combines lessons from practical insights to shift this from a vague, undefined concept into a strategic and tactical advantage that you can implement on your own.

Andrew shares his concept and strategies in this interview with Adam.

Discover:

These are massive benefits that can make a tremendous impact on your life. Tune in.

The post Culture for the Left-Brained Leader, With Andrew Kim first appeared on Business Creators Radio Show with Adam Hommey.

A diverse cannabis industry is one that serves and benefits multiple communities, business owners, and consumers.

An equitable cannabis industry is one that represents marginalized communities in leadership roles: founders, owners, CEOs, board members, investors, and so on.

An inclusive cannabis industry is one that provides marginalized communities with ownership opportunities, builds businesses that give back to underserved populations, actively fights for individuals and communities harmed by the War on Drugs and the stigmas and stereotypes around cannabis, and commits to creating businesses where all identities are honored.

Although these are the ideal end results, we can all play a part in moving towards a diverse, equitable, and inclusive cannabis industry. Education and activism are key components to this fight, and with that comes a responsibility to understand the nuances around the discussion.

Dan Serard has been working in the cannabis industry for years. He knows all too well the importance of diversity and inclusivity within marketing, within business, and within education.

Dan joins Adam to discuss:

Now, more than ever, it’s important for all brands to not only make a statement but show their customers their core values are rooted in DEI through action. Does yours?

The post Cannabis Marketing with Diversity and Inclusion, With Dan Serard first appeared on Business Creators Radio Show with Adam Hommey.