Heather Capps, CEO of HCK2 Marketing, shares valuable insights on building and sustaining a successful business. She emphasizes the importance of strong operational foundations, hiring the right talent, and fostering a culture of continuous learning. Capps also discusses the impact of AI on the marketing industry and the need for human creativity and authenticity. She shares practical tips on balancing work and life, including setting boundaries, prioritizing tasks, and practicing mindfulness. By combining strategic thinking, operational excellence, and a passion for innovation, Capps has built a thriving business that has stood the test of time.

Heather Capps, CEO of HCK2, shares her insights on building a successful business. She emphasizes the importance of company culture, client relationships, and personal growth. Capps discusses the 37-hour workweek, continuing education stipends, and charitable initiatives. She also highlights the value of authenticity, transparency, and exceeding client expectations. By understanding clients' businesses and industries, HCK2 has built a strong reputation and a loyal client base. Capps' journey from a young professional to a successful business owner serves as an inspiration to aspiring entrepreneurs.

In this Thanksgiving special of Business Decoded, Ronnie Spellman sits down with entrepreneur and wealth management professional Sarah Zubiate for a heartfelt conversation about the importance of family, legacy, and