Show Objectives - The Why

The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits. The objective today’s show is to discuss trust and its role in building the relationships that you need in order to create the community that will power your business to the next level of growth. At the end of our time together today you will have an understanding of the essential elements for building and leveraging trust to build community capitol.

Key Issues - Owner Perspective:

If you are in the process of building or attracting your community, know that success does not happen overnight. Building anything takes time and you want to make sure that you have a solid foundation before you start. If you have an existing community then you will understand all the more how to leverage the trust that you have built to continue to expand your community and to covert community members into raving fans of your products and services.

• Relationships are built on Trust
• Trust is built on reliability and consistency
• Trust is built over time but can be lost in instant
• What happens after the sale it almost as important as what lead to the sale.

What You Need to Know - The What

One of the key goals in building a community is to increase your ability to help your customers. Did you know that for the average business there is a 5 to 20% conversion rate that cold prospects will become paying customer? The conversion rate on selling that same product or service to existing customers is 60-70%! It is easier to sell to your existing customers then it is to acquire new customers. This is what you want to build a community around your company, products or brand! 

• The building blocks of trust
• You attract who you are, not just who you project
• Every interaction trains your customers in what to expect
• Communication is about more than words or intent – What is the response

 What You Need to Do - The How

• Understand the difference between customer service and customer experience
• Consider the customer experience and design every interaction with that experience in mind.
• Develop avenues of entry to introduce your potential customers to your company
• Build your audience by continuously providing value
• Build a Trustworthy brand

Note the topics that you are interested in. Set your calendar, listen and apply!

1. Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotes
2. JOIN the IBGR Community
3.  DOWNLOAD the IBGR Growth App
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
5. Interact with us!

Shows

Previous: Season 4 Overview – Building Community

Next: Know Your Customer

 Facebook:      https://www.facebook.com/BetterYou4U

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LinkedIn:           https://www.linkedin.com/in/jbryant2/

Welcome to season 4 of Better You 4U An Entrepreneur’s Journey. All of the episodes this season will viewed through the lens of building your community.

The objective of today’s show is to provide an overview of the conversations that we are going to have in Season 4. The context of the season’s shows is all about building your community. Your community of customers and brand ambassadors will help you expand the impact of your business and grow your profits. This show talks about my journey as an entrepreneur and the topics that we are covering in this season are topics and issues that I have recently or am currently implementing in my business. You will get a real-time view of putting these tools into practice as we take this journey together.

 Key Issues - Owner Perspective:

There is no question that you have to continue to pursue growing your sales, managing your expenses and increasing your profit. Building a community takes time but can be one of the most profitable ways for you to increase your customer base and your profits.

1.    Growing Your Customer Base

2.    Developing Your customer relationships

3.    Keys to successful customer engagement

4.    Your support Network

 What You Need to Know - The What

 1.    Season 4 Overview – Building Your Community

2.    Trust the Power of Relationships

3.    Know Your Customer

4.    Developing Your offer – What problem are you solving

5.    Designing the Customer Journey

6.    Packaging Your Promise

7.    Delivering Your Promise

8.    Experience is the best teacher

9.    The importance of your Call to Action

10. Building Your Brand is just the start – How will people find you?

11. Customer Referrals – Why You are not getting the results you want

12. My website has traffic but no sales or leads, what’s next?

13. Season 4 Wrap-up Understanding our customer, their problems and how we solve them.

 What You Need to Do - The How

Note the topics that you are interested in. Set your calendar, listen and apply!

1.    Build your Community

2.    JOIN the IBGR Community

3.    DOWNLOAD the IBGR Growth App

4.    Subscribe to the podcast: https://podcast.betteryou4u.com/

5.    Interact with us!

Shows

Previous: 2020 in Rearview :https://podcast.betteryou4u.com/1-2020-in-rearview-james-bryant

Next: Trust the Power of Relationships – Leveraging the power of you

James W Bryant

I am extremely motivated to make a positive impact on the world by helping people strengthen their inner hero. I believe the many people settle for mediocrity, and are unaware of the greatness that lies within. It is my honor to help you realize your potential so that you can achieve everything you desire overcoming any and every obstacle along the way.

Facebook:       https://www.facebook.com/BetterYou4U

Instagram:           https://www.instagram.com/betteryou4u/

LinkedIn:           https://www.linkedin.com/in/jbryant2/

Let Your Light Shine

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Show Objectives

Today is the season 3 finale of Better Your 4U An Entrepreneurs Journey. We are going to review 2020 along with the topics that we covered in season 3.

 1. What’s Holding You Back – Discovering and Overcoming Limiting Beliefs

https://podcast.betteryou4u.com/1-what-s-holding-you-back-james-bryant

https://podcast.betteryou4u.com/2-what-s-holding-you-back-james-bryant

https://podcast.betteryou4u.com/3-what-s-holding-you-back-james-bryant

https://podcast.betteryou4u.com/4-what-s-holding-you-back-james-bryant

2.             The Company that you keep

Give Yourself Permission to Grow

Give Your Family and Friends the Permission to stay where they are

Surround yourself with people who challenge you to be greater today than you were yesterday. People who love you and accept you for who you are. People who want what you want not just what they want for you.

https://podcast.betteryou4u.com/1-the-company-that-you-keep-james-bryant

https://podcast.betteryou4u.com/4-the-company-that-you-keep-james-bryant

 3.   Why your Why Matters

• Identify your unique WHY
• Develop You WHY Statement
• Clarify Your WHY
• Unleash Your Unique WHY on the World

https://podcast.betteryou4u.com/1-why-your-why-matters-james-bryant

https://podcast.betteryou4u.com/2-why-your-why-matters-james-bryant

4.             The power of Gratitude

Interview with Jerome Myers

https://podcast.betteryou4u.com/1-the-power-of-gratitude-james-bryant

Interview the Debbee Jeter

https://podcast.betteryou4u.com/2-the-power-of-gratitude-james-bryant

Interview with Sonny Smith

https://podcast.betteryou4u.com/3-the-power-of-gratitude-james-bryant

5. Taking Advantage of What Today has to Offer

• See Past Your Current Circumstances
• Prepare to adapt
• Become more Customer Centric, focusing on the problems you can solve for your customers not on the problems that your business is facing.
• Take A Look within (Personally and Within Your Business)

https://podcast.betteryou4u.com/1-taking-what-today-has-to-offer-james-bryant

https://podcast.betteryou4u.com/2-taking-what-today-has-to-offer-james-bryant

6.             Focused on Business Growth

Today’s discussion is more focused on the business side of your business and the steps that you can take as an executive to grow your company. Let’s get growing!

https://podcast.betteryou4u.com/1-focused-on-business-growth-james-bryant

 7.  Planning for Growth in 2021 – A Statement Not a Question

This show was provided a framework to help you develop your company’s growth plan for 2021 and beyond. We discussed some general growth strategies, the key elements of a business grow plan, and take a closer look at developing a rolling annual marketing plan.

https://podcast.betteryou4u.com/1-planning-for-growth-james-bryant

8.             Let Your Light Shine

There are many possible things that can hinder our ability to fully shine our light including doubt, limiting beliefs, fatigue, physical fitness, lack of sleep, worry, lack of self-acceptance. Your state impacts that state of your business. If your light is dimmed, then that has an impact on your business as well. The objective of todays show is to empower you with the tools that you need to recharge, refocus, and let you light shine. You are an important part of this world. Your business has an important role to play in someone’s life. You and your business are here to make a difference!

Podcast episode will be posted here – https://podcast.betteryou4u.com/

IBGR Community – Better You 4U Mentoring Group

Sign-Up and Join the Group

https://ibgr.community/group/better-you-4u-with-james-bryant

Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine

I had a friend tell me one day that he felt like he was a 100 w light bulb that was only illuminating 40w of light. He knew that his light had more to give but he was not sure or not willing to take the steps needed in order to maximize his light. You cannot give what you do not have. This year has been a year where some of our lights have dimmed under the torrent of social and business restrictions. As we prepare for 2021 let’s take the steps needed to fully charge so that our light can shine as brightly as possible.

Key Concepts:

Authenticity

Uniqueness.

 Key Issues – Owners Perspective:

Why it is important for you and your business to be authentic?

 How does Authenticity and Uniqueness impact my business?

 What you need to know – The What

As a business owner you are key to your business running efficiently and effectively. As you go your business goes and it is important for you to understand those things that may be dimming your light. These things tend to zap our energy and focus away from running our businesses. There three broad categories of things that we have to look out for to maximize our light: Physical Health, Activities, and Mental/Spiritual. If you are exhausted or drained then you do not have the energy to focus on your business, to lead your employees, to help guide your team to the next “big” thing that you company will pursue. You have an impact on your business. If you are a solo entrepreneur, then you are your business and all of these things directly apply.

 Physical Health (The Executive)

• Physical Fitness
• Lack of Sleep
• Lack of Rest

 Activity (The Executive and The Business)

• Busyness/Overextension

 Mental – Authenticity and Uniqueness (The Executive and their Imprint on the Business)

• Limiting Beliefs
• Worry
• Doubt
• Lack of Self Confidence
•  Lack of Self-acceptance

Steps you can take the light your light shine – The How

Undimming your Light – What are some things that you can do?

 Understand that you have a unique light that the world must see.

Who you are and what you have to offer is needed in this world!

•  Be Authentic in who you are, which will be reflected within your company.
•  Embrace Your Uniqueness and allow you light to shine
• Understand that as you go your company goes
• Take inventory of those things that may be zapping your energy and focus
• Take action to add or eliminate things in your life that will help provide the energy needed to let you light shine.

There is no doubt that 2020 has been a very disruptive year to us personally and in our businesses but as we learned in past weeks, that looking beyond your current circumstances, may allow you to see future opportunities. The conditions of 2021 and 2022 will be rapidly evolving and you want to put yourself, and your company, in the right position to take advantage of what the evolving marketplace as to offer.  

The purpose of today’s show is to provide to a framework to help you develop your company’s growth plan for 2021 and beyond. We will discuss some general growth strategies, the key elements of a business grow plan, and take a closer look at developing a rolling annual marketing plan.

Let’s get growing!

Key Concepts:

Growth Strategies

Customer focused

Marketing

Sales

Operations

Key Questions:

What is a business growth plan?

What questions does the growth plan have to address?

What is a Rolling Annual Marketing Plan (RAMP)?

Who is my primary customer?

What are my primary customer’s pain points?

1.     Develop a growth plan for your business

Business growth plans are short-term targeted plans that outline where you see your business in the next 12-18 months. The plans also include your current thinking on the strategies that you want to use to execute your plan. The growth plan should be structured to allow for quarterly review and adjustments. At the end of each quarter, you can review your progress and adjust your tactics as needed. This also allows for the growth plan to be a living document that has the flexibility to adapt as conditions warrant. The plan should cover:

a.    Opportunities

b.    Growth Goals

c.    Strategy

d.    Resource

2.    Develop a Rolling Annual Marketing Plan (updated quarterly)

A rolling annual marketing plan is where you develop your marketing strategy over the course of the next 12-months. The plan adjusts each quarter as you execute the activities and measure and track their performance. You may have more detailed information in the first 2 quarters of the plan and allow for some flexibility in moving forward. One of the general growth strategies that we discussed earlier was hosting events. We can’t accurately predict when we will be able to host in-person events on a regular basis, we can develop a plan around on-line engagement. What types of activities can we consider?

• Webinars (Free)
• Email Marketing Campaigns
• Social Media Campaigns
•  Customer Appreciate Events
• Facebook Lives
• Lead Magnets to grow you customer list
• Being Interviewed on Podcasts
• Developing our own Podcast
• One-on-One Coaching or Consulting ($$)
• Online Workshops ($$)
• Webinars ($$)
• Group Training Sessions ($$)

RAMP Elements

Customer

Your Products and Service

Schedule of Activities

Resource Needs

Next Episode: Let Your Light Shine

Links and Complimentary Resources:

Provide Feedback on the Show

https://link.betteryou4u.com/show-feedback

IBGR Community – Better You 4U Mentoring Group

Sign-Up and Join the Group

https://ibgr.community/group/better-you-4u-with-james-bryant

 Upcoming Events

https://betteryou4u.com/calendar-of-events

 Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine

You can focus on anything your want, so why not focus on the growth of your business!

It is impossible to make meaningful progress if there is no destination. Many of us have had to change direction in 2020 but now is the time to plant the seeds for the future that you want for yourself and your company. The purpose of today’s show is to provide to a framework to help you develop and clarify the growth goals that you have for your business for 2021.

Key Concepts:

• Multitasking
• The Power of Your Focus
• Time Blocking
• Eisenhower Productivity Matrix

Key Questions:

• What do you mean that I need to work “on” my business?
• What are some key activities that fall in working “on” my business?
• I have competing priorities for my business, should I work on all of these at the same time?
•  How do clarity where my focus should be for growing my business?

Become familiar with the concepts of the Eisenhower matrix. Typically, this is applied to time management and personal productivity. How can this concept apply to your business. There are 4 quadrants in the Eisenhower Matrix:

a.   Do It - Important/Urgent

b.   Schedule It - Important/Not Urgent

c.    Delegate it - Not Important/Urgent

d.   Eliminate it - Not Important/Not Urgent

You can apply these concepts to help you clarify the priorities that you want to focus on in your business.

Determine how you want your business to grow in 2021.

a.   What are your business growth goals?

These can be broad goals like: Grow sales by 30%; Increase revenue by 15%; Grow the number of paying clients by x percent or increase the sale of your online courses by x percent. What are your overall growth goals for your company? It’s ok to start off broad here you may come back and refine these goals as you work through these next steps.

Determine what activities are needed for you to reach your growth goals.

This is a similar process suggested by Warren Buffet in looking at the development of your career. Here is it applied to the growth goals of your company.

a.   Make a list of activities that come to mind that are needed to reach your growth goals. I would limit this list to 25 activities.

b.   Now select the top five activities from your list

You can apply the Eisenhower matrix framework to help you determine what are those things that you need to give your attention to right now. It may also be helpful for your top five list to be guided by Gary Keller’s question: “What are the activities/tasks or goals on this list that will make everything else on this list much easier of unnecessary?”

c.    The top 5 list is where you will focus ALL of your attention.

Start Planning Your activities based on your priorities

Next Episode: Planning for Growth in 2021 a Statement, not a Question

Links and Complimentary Resources:

Provide Feedback on the Show

https://link.betteryou4u.com/show-feedback

Upcoming Events

https://betteryou4u.com/calendar-of-events

 Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine

Part 2 - This Episode combines segments 3 and 4 from the radio show.

Show Objectives

The purpose of today’s show is to provide some suggestions and action steps for you to use to prepare for the growth of your business now and into the future. You cannot take advantage of what you do not see or those things that you do see but fail to take action on. Let’s spend our time together today focusing on seeing beyond our cloudy days knowing that the Sun continues to Shine! (Even if we currently can’t see it) 

Key Concepts:

·      Your Energy Flows to where you focus goes

·      Plant the seeds now for the life that you want in the future.

·      Focus on Today’s Contribution to achieving your future goals

Key Questions:

·      Why would I consider starting a new business now?

·      Things are expected to get back to normal in 2021, will business pick up to where it was prior to the pandemic?

·      I know things need to change but I am have difficulty developing my strategy for the future?

What do you need to do?

·      See Past Your Current Circumstances

·      Prepare to adapt

·      Become more Customer Centric, focusing on the problems you can solve for your customers not on the problems that your business is facing.

·      Take A Look within (Personally and Within Your Business)

Next Episode: Focused for Business Growth

Links and Complimentary Resources:

Provide Feedback on the Show

https://link.betteryou4u.com/show-feedback

Recording of Webinar on The Power of Positive Affirmations:

https://link.betteryou4u.com/Positive-Affirmations

Upcoming Events

https://betteryou4u.com/calendar-of-events

Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine

Part 1 - The episode combines portions of the first two segments of the live radio show.

Show Objectives

The purpose of today’s show is to provide some suggestions and action steps for you to use to prepare for the growth of your business now and into the future. You cannot take advantage of what you do not see or those things that you do see but fail to take action on. Let’s spend our time together today focusing on seeing beyond our cloudy days knowing that the Sun continues to Shine! (Even if we currently can’t see it) 

Key Concepts:

·      Your Energy Flows to where you focus goes

·      Plant the seeds now for the life that you want in the future.

·      Focus on Today’s Contribution to achieving your future goals

Key Questions:

·      Why would I consider starting a new business now?

·      Things are expected to get back to normal in 2021, will business pick up to where it was prior to the pandemic?

·      I know things need to change but I am have difficulty developing my strategy for the future?

What do you need to do?

·      See Past Your Current Circumstances

·      Prepare to adapt

·      Become more Customer Centric, focusing on the problems you can solve for your customers not on the problems that your business is facing.

·      Take A Look within (Personally and Within Your Business)

Next Episode: Focused for Business Growth

Links and Complimentary Resources:

Provide Feedback on the Show

https://link.betteryou4u.com/show-feedback

Recording of Webinar on The Power of Positive Affirmations:

https://link.betteryou4u.com/Positive-Affirmations

Upcoming Events

https://betteryou4u.com/calendar-of-events

Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine

Part 3 of 3

Show Objectives

Over the past few weeks we have talked about overcoming limiting beliefs, the reason you want to find your tribe, and Why your Why matters. This week I wanted to provide some additional perspective by interviewing 3 long-time entrepreneurs and unpacking what they are grateful for and how they overcame obstacles in 2020. You will hear how two of Jerome’s client are having the best financial year of their life! Why Debbee started her latest business as a result of the pandemic. You will also hear words of encouragement from a sage entrepreneurial veteran, Sonny Smith, who was in business for himself for over 40 years before retiring.

The objective of this episode is to provide a small sliver of hope to you by highlight some positive stories that have happened in the midst of the turmoil of 2020. You will also hear a hear of gratitude expressed by each person that was interviewed. Gratitude helps to provide you with an open perspective that allows you to see the opportunities that today has to offer.

Next Episode: Taking Advantage of What Today has to offer

Links to our Guests

Jerome Myers (Part 1)

https://www.jeromemyers.co/

 Debbee Jeter (Part 2)

https://debbeeshiddentreasures.com/

Complimentary Resources:

Provide Feedback on the Show

https://link.betteryou4u.com/show-feedback

Recorded Webinar on The Power of Positive Affirmations:

https://link.betteryou4u.com/affirm

Upcoming Events

https://betteryou4u.com/calendar-of-events

Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine

Part 2 of 3

Show Objectives

Over the past few weeks we have talked about overcoming limiting beliefs, the reason you want to find your tribe, and Why your Why matters. This week I wanted to provide some additional perspective by interviewing 3 long-time entrepreneurs and unpacking what they are grateful for and how they overcame obstacles in 2020. You will hear how two of Jerome’s client are having the best financial year of their life! Why Debbee started her latest business as a result of the pandemic. You will also hear words of encouragement from a sage entrepreneurial veteran, Sonny Smith, who was in business for himself for over 40 years before retiring.

The objective of this episode is to provide a small sliver of hope to you by highlight some positive stories that have happened in the midst of the turmoil of 2020. You will also hear a hear of gratitude expressed by each person that was interviewed. Gratitude helps to provide you with an open perspective that allows you to see the opportunities that today has to offer.

Next Episode: Taking Advantage of What Today has to offer

Links to our Guests

Jerome Myers (Part 1)

https://www.jeromemyers.co/

 Debbee Jeter (Part 2)

https://debbeeshiddentreasures.com/

Complimentary Resources:

Provide Feedback on the Show

https://link.betteryou4u.com/show-feedback

Recorded Webinar on The Power of Positive Affirmations:

https://link.betteryou4u.com/affirm

Upcoming Events

https://betteryou4u.com/calendar-of-events

Written by James W. Bryant (https://www.linkedin.com/in/jbryant2/)

Let Your Light Shine