Business Fabulous

Do you really know how long it takes people to consume content on your website? In this week's episode of Business Fabulous, we dive into that with a case study and look at all-things bounce rate and how to improve yours.

Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

Mentioned in this episode

Business Fabulous Academy

Bounce Rate infographic

In this weeks' episode:

• Your website is the place where you provide the most amount of value to your target audience.
• The longer people are on your website, the more likely they are to consume your content and opt in for your freebies
• It's important to attract, compel and convert your website visitors.
• You have 3-5 seconds to convince a website visitor to stay on your website and consume content.
• When they leave your website, they "bounce" off it.
• Bounce Rate = a percentage; the frequency of someone leaving your website from the landing page without browsing any further.
• Neil Patel reports the average bounce rate is 40.5% but there are different types of bounce rates
• Different industries, websites, particular landing pages have very different acceptable bounce rates.
• It's important to know your website's bounce rates.
• I provide a case study of my content consumption on two very different websites.
• Pop ups can keep people on your website longer and build your list.
• You should have multiple opt in experiences on your website, ideally at least one per page on your website.

This week's CHALLENGE:

Take a look at your bounce rate and your customer behavior flow on your Google Analytics. Looking at this can really enhance your audience's website experience, the amount of time they spend on your website, the content they consume, and grow your list!

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

Every five episodes, I provide my listeners with a bonus episode! Business Fabulous drops two episodes on these weeks. This episode is an awesome bonus one full of easy and valuable knowledge bombs. I hope you enjoy it.

With ever-changing algorithms on social media, getting your target audience to consume your valuable content takes strategy. Today's online space is noisy and crowded. But, done strategically, good content creation and promotion shouldn't require more time or ad spend. In this week's episode of the Business Fabulous podcast, I detail several strategies to increase engagement and deepen the relationships you have with your audience.

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

Mentioned in this episode

Karen Yankovich

Listen to Karen interview Bonnie on the Good Girls Get Rich podcast.

In this weeks' episode:

• Getting engagement from your target audience from the content your produce shouldn't take more time, but it does take strategy.
• The longer folks spend on your website, the greater the likelihood they will opt in to a freebie and/or purchase your products programs and services.
• Authenticity and transparency are important for your brand and your relatability.
• Long-form blog posts are more than 1,000 words.
• Long-form videos (on Facebook) are longer than three minutes.
• A variety of EASY long-form and short-form content examples and how to get more folks to consume it.
• Experts provide long-form content on their website, on stage, in trade journals, magazines, etc.
• Interactive content is really important, (and very fun) and can be done on several social media platforms and on your website. I detail how to do this in the episode.
• You need to provide lots of ways to allow your target audience to provide feedback and express themselves quickly and in gratifying ways.
• Chatbots can be used in many ways--much more than Facebook Messenger
• Your content creation MUST be valuable for your audience...otherwise, it's not valuable.
• ICA (Ideal Client Avatar) and IPL (Ideal Podcast Listener) determine your target audience.
• Omnichannel Distribution (check out episode 10 for 25 ways to do this!)
• You can repurpose a blog post word-for-word on LinkedIn without being penalized.
• Partner up with folks who have a similar target audience and cross promote! (I detail several easy and very strategic ways to do this.)
• You need to compel and convert your website visitors in under five seconds or they will "bounce" (leave). I detail ways to prevent this.
• Try out this week's challenge to improve your content consumption and Google analytics in a multitude of ways! (detailed in the episode)

This week's CHALLENGE:

Try one of the strategies I detail in this week's episode to increase the engagement (likes, comments, shares, private messages, emails, downloads, subscribers) you get from the content you produce, deepen the relationships you have with your followers, and boost your Google Analytics.

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

This episode of the Business Fabulous podcast was taken from a live broadcast. In it, I detail what two online friends (one whom I've never met in person), did for me and how overediting my podcast is a metaphor for life.

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

This week's CHALLENGE:

Think about an event or situation in your life where you are over-editing. Maybe it's a blog post that you keep tweaking, a graphic you've been redoing over and over, or a project that you keep scrapping and restarting. Follow through, finish it, and move on.

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

In this episode of the Business Fabulous podcast, I describe 25 different ways to repurpose one podcast episode and increase subscribers, downloads and social media reach.

Remember to sign up for a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

Mentioned in this episode:

Restream.io

Crowdcast

Wirecast

Ecamm Live

Streamyard

Canva

Wavve

Headliner

In this weeks' episode:

• Livestreaming (creating a live video broadcast) your podcast allows you many different ways to repurpose your podcast episode--or any content.
• Your audience really will want to see your tech, your podcasting set up and a behind-the-scenes look at how you do what you do.
• You need to use third-party software (Restream.io, Crowdcast or Wirecast) when you simulcast to Facebook and anything else.
• Do NOT go against Facebook's (or any platform) Terms of Service,
• I'm a beta tester and referral partner for Streamyard and Ecanmm Live.
• Streamyard is for PC and Mac, Ecamm Live is Mac only.
• I built my entire business with livestreaming!
• An audiogram is an audio wave animation
• You can easily create audiograms with Wavve or Headliner
• You can post videos (up to one minute in length) in your Instagram feed
• IGTV videos are 10 minutes or less if you have under 10,000 Instagram followers
• IGTV videos are currently being shown in your Instagram feed as well as on IGTV
• Instagram Live broadcasts can be up to one hour in length.
• Each separate "clip" in Instagram Stories can hold videos of up to 15 seconds.
• Stories stay active for 24 hours.
• Canva has a "magic resize" feature that allows you to create an image and resize it to fit the correct pixels for social media platforms.
• Pulling quotes from your podcast episode is a great way to promote it on social media
• Boosting a post on Facebook is a great way to promote your podcast
• Through Spotify, you can listen to a podcast inside Instagram stories.
• It is perfectly appropriate to post about your business on LinkedIn through your profile.
• Creating playlists of videos for your subscribers is a great way to help them consume your content

This week's CHALLENGE: Use two or three of the 25 strategies from this episode to repurpose one of your podcast episodes (or any piece of content!)

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

In this episode, I give you five simple strategies to get raving fans (that free advertising!) and increase sales on social media.

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

The #1 reason people have trouble getting raving fans and increasing sales is that they're trying to "do business" on personal social media accounts.

• Businesses use business accounts on social media.
• Business accounts offer free metrics (a.k.a. Analytics and Insights) that show you exactly who consumes your content, when they consume it, which posts drive the most traffic and much more!
• It's easy to create business accounts or change a personal account to a business account (I detail how in the episode).

You need to provide Calls to Action (CTAs).

• CTAs are opportunities for your audience to connect with you and "get more" of you through things like free content, a consultation, joining a Facebook group, purchasing your products.
• I give two free CTAs in the beginning of the episode: Sign up for a free 20-minute consultation to grow your business and monetize your podcast
• I then offer another free CTA to join my free Facebook group for more help and loads of free content to grow your business and your podcast.
• CTAs drive traffic to your website and then your Google Analytics provides you the information about who visits your website, where they come from (search, direct link, podcast, social media, referral, ad, etc.), how they consume the content and more.
• CTAs help you grow your email list, too.

You need to provide the copy that compels your target audience to consume your content and take action on your CTAs.

• You will know exactly what to say, how to say it and where to post when you truly know your Ideal Client Avatar (ICA) and Ideal Podcast Listener (IPL)
• If your podcast isn't a hobby, your ICA and IPL are the same people.
• What words, verbs, phrases are you using?
• Shorter vs. longer social media posts
• Single Image vs. Carousel
• Pre-produced video vs. Livestream
• Polls vs. Questions in your stories

You need to know your target audience's behaviors and post on social media when they're on social media.

• Google Analytics and your social media insights will give you this information.
• I detail how to do this in the episode.
• Schedule your social media posts with Buffer, Hootsuite, Post Planner, etc.

Transparency vs. Authenticity

• Transparency: Easy to perceive, easy to detect your point of view, what you're like, etc.
• You do NOT need to disclose your income in order to be "transparent."
• Authenticity: Genuine, original, how YOU are being YOU.
• Consistent branding, vibe, and content is part of authenticity.
• Your authenticity will attract your target audience (as long as you know your ICA and IPL)
• You need to be able to attract your target audience and convert them organically; putting ad spend behind content does not automatically mean you'll attract and convert your target audience.

This week's CHALLENGE: Choose one of the five simple strategies I detail in this episode to really reach out to your audience and deliver value, get raving fans who advertise for you and increase your sales. It's much easier to increase sales when you're reaching exactly who you want to reach online.

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

In this episode, I detail five strategies you can use to organically grow your online visibility, social media reach, and impact. You don't need ads to grow your business!

Feel free to give me feedback on this or any episode at [email protected].

Organic Reach: You (the content creator) is not putting ad spend behind the content; You aren't paying for more people to be able to see and consume that content. When you post something on social media and that post is not an ad, it is getting organic reach--it is reaching an audience organically.

Online Visibility: You are getting noticed, you're being remembered, you are top-of-mind in terms of what you do and what you have to offer...and when they're ready to pay for something that you do.

Impact: Having a strong effect on someone or something; Changing people's lives.

Marketing: Speaking to a specific audience (in the way that they can hear) to deliver a specific message for a specific purpose.

Relationship Marketing: Leading with service and forming a relationship with the audience. (I detail several ways to do this in the episode)

• You have 100% control over what you see in your social media feeds and what comes through your email--You may need to delete, mute, block people, events or accounts so that you're seeing what you want to see.
• Algorithms will always exist on social media
• Helpful Hack: To keep people/accounts in your feed, engage with the posts you see by liking, commenting, sharing; This way, you are training the algorithm that THIS content is what you want to see.
• I detail the strategies below, with examples, in the episode

Five Organic Strategies To Grow Your Online Visibility, Reach, Impact:

1. Stay true to your WHY
2. Know Your Ideal Client Avatar (ICA) - That one person who has all the qualities you're looking for in a dream client
3. Clear Branding
4. Relationship Marketing
5. Relevant Hashtags, Strategic Hashtags, Invisible Hashtags

Mentioned in this episode:

Hashtagify

Tweet Archivist

Trendsmap

This week's CHALLENGE: Choose one of the five organic strategies (no paid ads needed!) that I detail in this episode to increase YOUR online visibility, reach and impact to grow your business.

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

In this episode, I detail how terrified I was to start the Business Fabulous podcast. It was the hardest thing I've ever done and I experienced a lot of anxiety, including resistance, ego, failure, and podfading.

Feel free to give me feedback on this or any episode at [email protected].

Resistance: The refusal to accept or comply with something; the attempt to prevent something by action or argument.

Ego: The part inside of you that "keeps you safe" and keeps you away from harm, fear, and failure.

Podfading: When someone's podcast disappears because they've quit. When a person stops producing episodes for their podcast, they have "podfaded."

• When someone is about to grow personally and/or professionally, they will often experience resistance.
• I experienced many symptoms of resistance in the months before I was able to start my podcast including anxiety, chest pains, sweating, increased periods of being distracted, less ability to focus, and procrastination.
• To combat my resistance, I was very intentional and I did many things including yoga, journaling, meditation and worked on bettering my sleep hygiene.
• I also consulted friends (bad choice) and several experienced and expert podcasters (great choice)
• I define the term "sleep hygiene" and describe how I amped up mine.
• The vast majority of entrepreneurs quit within their first five years of business.

Mentioned in this episode:

Breathe app

Headspace app

This week's CHALLENGE: Choose one or two strategies you'll use to combat your future resistance. I go over a dozen different strategies in the episode!

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

Today on the podcast, we discuss Outsourcing: Hiring your team, social media managers and more...getting the help you need to grow and scale your business.

"Outsourcing" is allowing other people or agencies to take care of business tasks for you such as a virtual assistant, social media manager, bookkeeping, marketing funnels, etc.

• No one can do everything that needs to be done and efficiently grow and scale her business, because you end up spending a lot of time doing tasks that don't directly earn you money such as creating graphics, posting on social media, and editing podcasts.
• RESEARCH you needs/wants
• RESEARCH, interview, vet different people that you may want to hire
• Busywork is not a money-making activity
• Courses may not teach you what you need to do tasks well
• Systems are crucial for a well-run business
• The first two episodes of my podcast are before a good mic and a system
• Done is better than perfect.
• I hired a professional for my podcast intro off Fiverr
• I hired a social media manager from a Facebook group
• All VAs cannot specialize in everything--hire carefully
• I detail my social media manager's beginning duties
• I detail how I decided what to outsource first and how I hired my social media manager

Mentioned in this episode:

Virtual Assistant Facebook Group: Virtual Assistant Tribe Board

Fiverr

Upwork

Task Bullet

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

Today on the podcast, we detail several ways you can increase your business success with strategic mindset, energy, and environmental tweaks.

Mindset

• Definition: Collection of your thoughts, opinions, and beliefs
• I mention Mindset: The New Psychology of Success by Carol S. Dweck, PhD
• I work on my mindset through meditation, yoga, and journaling and I describe how I do this

Energy

• Definition: Strength and vitality needed for sustained physical and mental activity
• Energy begets energy! (Use it and you'll have more throughout the day)
• I provide proven strategies that increase and sustain energy

Environment

• Definition: Everything that surrounds you
• I mention four different environments: Physical, emotional, natural, mental and explain them.
• Your business "readiness" and growth will mimic your environment

This week's CHALLENGE: Challenge: Choose one area of mindset, one for energy and one for the environment that you will apply so you can more easily grow your business!.

Mentioned in this episode:

Mindset by Carol S. Dweck, PhD

Yoga With Adriene

Calm app

Breathe app

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.

In this episode, I detail several strategies to use your brand story to increase your online visibility, get seen and heard and rise above the noise on social media, and grow your business.

Remember to sign up for a free 20-minute consultation to grow your business here or monetize your podcast here.

Feel free to give me feedback on this or any episode at [email protected].

• Remember to go back and re-read your brand story first! Look for keywords in it---you can use these later in your social media post and sales page copy! If you don't see keywords in your brand story, edit it a bit using keywords.
• Your brand story will be repeated, in some way, again and again for the life of your business.
• It needs to appear on your homepage, all sales pages, checkout pages, on your courses, and all products, programs, and services you offer
• When folks come to your website, meet you or see your social media posts, they should easily be able to determine: Who you are, What you're about, How you can help them.
• I detail several strategies to use your brand story strategically in person and online.
• People buy from you because of you!
• Your brand is what people say about you when you're not around.

This week's CHALLENGE: Pick two new places mentioned in this episode that you haven't yet applied your brand story and share it there. Let me know how you're sharing it!

Are you ready for more business success? Listen here.

If you enjoy this week's podcast episode, I'd love it if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of you listening to the podcast and tag me @bonnie.frank or @businessfabulouspodcast

Thank you so much for supporting me! 💕

I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.