JC considers himself to be a typical guy, who woke up one day a little differently. He has a passion for health and fitness and he LOVED teaching others how to transform their own physiques. What started off as helping a few friends and coworkers get into shape inside a Whatsapp group, quickly turned into a much larger world wide audience, after people started seeing results. When he couldn't keep up with the demand of folks asking for his guidance, he enlisted the help of others to become coaches on his new S.Q.U.A.T.S. platform, now known as FITTR. Four years later, after investing around $1000 into his business, FITTR is now earning around $15 million/year. In this episode of Second Act Business Academy we talk about the journey, how FITTR took off in a big way (550,000 Facebook members), and how he gave it all away for free (and still does to this day).