Are you looking to integrate technology into your music teaching practice? Then, join us as we sit down with Katie Argyle, the mastermind behind Midnight Music, an online membership program revolutionizing music education. Katie's journey from a music student working in a retail music shop to a technology educator for music teachers is filled with fascinating insights and practical advice. We get into the nitty-gritty of her transition from live workshops to the digital space, her obstacles, and her secret to overcoming them. 

We spent much time unpacking the robust marketing strategy propelling Midnight Music to succeed. Katie sheds light on content-driven marketing, the power of a solid email list, and her approach to growing her membership program. We also dive into the intricacies of running an online business—creating engaging content, managing specialized teams, and delegating responsibilities. With a knack for adapting to changing landscapes, Katie shares her experience of tweaking business strategies amidst the COVID-19 pandemic.

Our conversation with Katie also delves into the challenges of finding the right team members for a virtual outfit, her method of batching tasks, and her innovative approach to creating content for her courses. Katie also shares her insights on handling the 'teaching technology' aspect, emphasizing the importance of not assuming knowledge and not making people feel inadequate. This insightful discussion brings valuable lessons for anyone interested in blending music education with technology, running an online business, or learning from a unique success story.
Check out Katie's website: https://midnightmusic.com/

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Have you ever dreamt of swapping late-night gigs for the comfort of teaching music from your own home? You're in luck. In this enlightening discussion, we'll guide you through our journey of trading traditional teaching for an online music education business. The shift didn't just pique our passion, but it quadrupled our income in a few short years!

We're talking about liberating schedules, boundless revenue opportunities, and the untold advantages of outsourcing. Find out how we transformed our lives and replaced both our incomes, allowing more quality time with our young children. This isn't just about boosting your pocket; it's about achieving a rewarding work-life balance. So, tune in and embark on this exciting journey towards building a profitable online music education business together.

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Have you ever dreamed of leaving the nine-to-five grind behind and making a living doing what you love? In our latest episode, online music sensation Dayquan Bowens shows you how he did just that. Starting from humble beginnings in Syracuse, NY, Dayquan shares his journey of growing from a novice YouTuber showcasing his hometown and talent to an international sensation teaching gospel piano online.

When Dayquan chose gospel music as his focus genre, he discovered a gap in the online gospel curriculum. His determination to fill this gap led him to overcome personal struggles with self-doubt, striving to balance entertainment with practical knowledge. Listen in as he shares the importance of building a robust local following before branching out to national and international stages and how finding your unique approach in the music industry is crucial to success.

He discusses various ways to monetize social media platforms, including YouTube, Instagram, TikTok, and Facebook, and how to leverage your audience for branding deals and affiliate marketing—Have you ever wondered how to start generating income with a small number of subscribers? Dayquan shares his insights into how even an audience of just 2000 subscribers can be turned into a profitable business. Tune in to this episode to discover actionable insights from Dayquan's journey and learn how you, too, can build an excellent online music business from home.

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Ready to tap into the unexplored potential of a powerful platform like YouTube? Our latest conversation unravels the dynamics of starting a YouTube channel, promising to unlock opportunities with an audience of 8.5 billion daily searches. From the magic of discoverability to the thrill of audience building and monetization, YouTube holds the key to a game-changing move for you. As a strategic entrepreneur, brace yourself for priceless insights into the world of YouTube.

I share five compelling reasons for starting a YouTube channel in this episode. 

1. YouTube is a search engine owned by Google, with 8.5/billion daily searches.
2. The best platform for targeted reach 
3. Longevity of your content
4. YouTube shared revenue system
5. Brand Deals 

Learn more about YouTube amortization at https://influencermarketinghub.com/how-much-do-youtubers-make/

If you have questions you'd like me to answer, let's keep the conversation going in my free Facebook here>> Business For Musicians. <<

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Your online audience is your most valuable asset; you can only build an online business with a community. In this episode, I discuss six crucial steps to starting and growing your online audience. 

The steps are: 

1. Content creation 
2. Being consistent with your posting
3. Listen and respond to your viewers
4. Be visible on more than one platform 
5. Repurpose content for different platforms
6. Promote your content to your Facebook friends, online groups, and forums. 

If you have questions you'd like me to answer, lets keep the conversation going in my free Facebook here; >> Business For Musicians. <<

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In this first episode, I overview how I got into the online space by starting a Youtube channel in 2014, barely making $30k a year in my day jobs, to now making over $250k exclusively online in 2023.

I figured out early on that if I were to succeed with this business, I needed to learn about the business side of music, online marketing, and growing an online following. 

My thrust for this knowledge led me to podcasts and audiobooks on business and mindset. One of the books that helped me tremendously that EVERY listener to this podcast should read is;  "FINISH" by Jon Acuff. This is a MUST-read as it will help with the mindset shift necessary to start and maintain an online business. 

Music educators, have you ever considered bringing your teaching skills online? You could double, triple, and even quadruple your current income while working fewer hours and doing it from the comfort of your home.

Teaching online allows you to escape the classroom, the one-to-one lesson studios, and the grueling gigging schedule.

I not only know this is possible, it is within your reach. 

I can confidently say that because that is what I’ve been doing full-time for six years. I’ve amassed a social following of over 200k subscribers on Youtube, over 45k on Facebook, over 20k on TikTok, and over 14k on Instagram. This social following has allowed me to build an online business that generates multiple 6-figures in annual revenue, teaching piano lessons to thousands of people worldwide. 

I do all this from home and spend less than 8 hours daily in this business. 

Over the past six years and through lots of trial and error, I have learned all the necessary steps to build a multi 6-figure music education business online. 
My name is Warren McPherson, the founder and CEO of Pianolessonwithwarren.com. If you’d like to learn more about building a profitable online teaching business, hit the subscribe button and join me on this journey. I’ll share weekly videos about the steps, strategies, tools, and what’s working right now to help you get started.