In this episode, host Charlie Bell speaks to Sarah Johnson, Founder of IndigoLeap about the difference digital marketing can make to your business and how it has evolved over the last few years. With chat about PPC, setting digital goals, how to measure success and what 3 things businesses should be doing.
https://www.bgateway.com/assets/templates/Digital_Marketing_Strategy_Guide_Entry_Level.pdf
https://www.bgateway.com/assets/templates/Digital_Marketing_Strategy_Guide_Intermediate_Level.pdf
https://www.bgateway.com/assets/templates/Paid_Advertising_Guide.pdf
https://www.bgateway.com/assets/templates/Facebook-for-Business.pdf
https://www.bgateway.com/assets/templates/LinkedIn-For-Business.pdf
https://www.bgateway.com/assets/templates/DigitalBoost_Video_guide.pdfLinks to useful digital tools:
Squarespace: https://www.squarespace.com/
Unsplash: https://unsplash.com/
Pexels: https://www.pexels.com/
Google Analytics: https://analytics.google.comLinks to Platforms' resources:
Adwords learning hub:https://skillshop.exceedlms.com/student/catalog/browse
Facebook business hub: https://www.facebook.com/business
LinkedIn marketing hub: https://business.linkedin.com/marketing-solutions/success
Instagram business hub: https://business.instagram.com/?locale=en_GBOther good sources of info:
MOZ SEO Guide: https://moz.com/beginners-guide-to-seo