First of six sessions covers the most essential component of business strategy, Doing Business in a New Way that provides your company a competitive advantage. An advantage that cannot be easily copied or imitated, and represents your brand.

Based on over 7 years of research and practical application into successful business strategy, this is the first of 7 sessions. Session One overviews the 6 success elements of winning strategy as demonstrated by leaders in today's business market.

What are the best practices of fast and sustainable growth companies? How did they defy the odds? Most business experts conform to a theory of "thirds": Of all the new business startups, 1/3 eventually turn a profit, 1/3 break even, and 1/3 never leave a negative earnings scenario. Only 2/3 of all small business startups survive the first two years and less than half make it to four years. Only 1 in 400 make it from their first reinvention to a billion in revenue.

This is last in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; stage VI - reinvention of the business and taking the path to market leadership or domination

This is seventh in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; stage V - reaching your first plateau and rethinking the end game - do you sell, sit on your laurels, or go for it again?

This is sixth in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; stage IV, time to repay your investment - making the business finally produce results for customers, employees, and yourself

This is fifth in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; stage III - you have survived and proved both the business idea and your ability to manage the chaos, what is next beside catching your breath

This is fourth in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; go-live - starting fast and making money, sell-sell-sell

This is third in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; Growth Stage I - Dream2Plan

This is second in a series of 8 shows based upon eastman's upcoming book - the code - on how you can manage business growth; the characteristics of successful entrepreneurs