Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about why people buy and how you can use that to get more people to choose your offer.
After spending 40 years in retail watching people 'buy stuff' and then trying to get people to 'buy her stuff'... Tarnia realised just how much psychology is involved in buying. But when she moved into the digital world, she noticed those same techniques weren't being used, or even understood.
Tarnia Hopper now helps business owners understand who they are really selling to, not just at a surface level, but across different buyer types and states that exist inside every audience, every target market.
With over 40+ years of experience across retail, wholesale and product based businesses, she has developed her Retail Buy-ology© framework, which identifies 11 distinct buyer profiles and how each one responds to different products, messaging, offers and timing. Because the reality is, not everyone is ready to buy at the same time, and not everyone will ever buy the same thing.
Tarnia shows how to align your messaging, positioning and offers to the right buyers - so instead of guessing what will land, you know exactly who it's for, when to say it and why it works.
Her work bridges real world buying behaviour with the digital space, helping business owners make smarter decisions that drive clearer, more consistent results.
Connect with Tarnia Here:
https://www.facebook.com/tarnia.foster
https://www.linkedin.com/in/tarnia-hopper-retail-success-mentor-22446a9b
https://www.instagram.com/tarniahopper?
https://retailsuccessplan.au/
Grab the freebie here:
https://retailsuccessplan.au/invisible/
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