IDA Episode 30, Sam interviews Annette Tasker, the owner of ALT Tax+. Sam and Annette have been working together for the past 4 years and Annette really demonstrates the In Demand Accountant attributes, particularly around the empathy and emotional intelligence piece. Annette also brings a vast range of business experience to the job, and not only does she generously work with her clients, she gives back to the industry as well. She is the Deputy President of the IPA and Treasurer of the Cronulla Chamber of Commerce, as well as a number of other community roles.
In this episode, Sam and Annette discuss how Annette reinvented herself at 40 and why that prior life experience is such a part of her success as an accountant. They cover what's been working for her and how she's actually grown her business during the pandemic, plus why your marketing needs to speak to clients where they are at (instead of being slick and highly produced).
Sam and Annette explore the fundamental skills of empathy and emotional intelligence in the future of accounting, and how we can get structured in order to prioritise these skills. Plus, Annette shares a brilliant story about the challenges and opportunities of engaging and retaining younger members in the accounting industry.
Connect with Annette on LinkedIn or https://alttax.com.au
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This episode is brought to you by Blueprint Renovate Program, the program designed to create space in your firm to cultivate mindset change through what you do everyday. Visit blueprinthq.com.au/contact to start the conversation.