Many small businesses fail because they don’t understand the critical

financial details of their business, says Mitchell D. Weiss. His goal is to

help entrepreneurs avoid the traps he’s seen entrepreneurs run into in

his many years as a financial services executive. He explains how in his

new book, Business Happens: A Practical Guide to Entrepreneurial Finance

for Small Businesses and Professional Practices.

In this interview he shares why he wrote the book, and then provides his

advice on what small business owners can do if things don’t go according

to plan and their venture runs into financial problems. But ultimately he

wants business owners to learn to protect themselves before they experience

financial difficulties.

This interview aired live October 21, 2013.