Many small businesses fail because they don’t understand the critical
financial details of their business, says Mitchell D. Weiss. His goal is to
help entrepreneurs avoid the traps he’s seen entrepreneurs run into in
his many years as a financial services executive. He explains how in his
new book, Business Happens: A Practical Guide to Entrepreneurial Finance
for Small Businesses and Professional Practices.
In this interview he shares why he wrote the book, and then provides his
advice on what small business owners can do if things don’t go according
to plan and their venture runs into financial problems. But ultimately he
wants business owners to learn to protect themselves before they experience
financial difficulties.
This interview aired live October 21, 2013.