You’ve landed a qualified lead or secured a paying customer – congratulations! Now comes the tricky part: the follow-up. When should you reach out again? How often is too often? And how do you avoid sounding like that pushy salesperson everyone dreads?

It’s a fine balance. Follow up too quickly or too frequently, and you risk being dismissed as spam. Wait too long, and your prospect might forget you exist. Fortunately, there are proven ways to follow up that feel helpful rather than intrusive.

Here are 11 smart strategies to make your follow-up effective without crossing the line into annoying: https://burlingtonpress.com/2025/12/02/business-how-to-follow-up-without-being-annoying/