Every election cycle, someone tells a candidate that yard signs are a waste of money. The argument usually sounds something like this: nobody decides who to vote for because they saw a sign on someone’s lawn, so the budget is better spent on digital ads, targeted mail, or social media.

Here’s the problem. That argument misunderstands what a yard sign is actually for.

Read more: https://burlingtonpress.com/2026/09/17/yard-signs-still-work-why-traditional-political-campaign-tactics-havent-gone-away/

There’s a moment every marketer knows. You get an oddly specific ad right after talking about that exact product out loud, and it feels like your phone was listening. In reality it’s more often a mix of browsing history, location data, app activity, and shared household data doing the work behind the scenes. Or you get a text from a company you technically signed up for once, three years ago, and completely forgot about. Either way, that little jolt, that “wait, how do they know that” feeling, has a name in marketing circles: the creepiness factor.

Read more: https://burlingtonpress.com/2026/09/09/personalization-vs-privacy-why-your-mailbox-doesnt-feel-creepy-but-your-phone-might/

Most small business owners and marketers have a mental list of reasons to think twice about direct mail.

Some of that thinking made a lot of sense at one point. But current data tells a more nuanced story, and it’s worth taking a fresh look before ruling the channel out.

Here are five common hesitations, along with recent research and data that add context to each one.

Read more: https://burlingtonpress.com/2026/09/08/5-reasons-small-businesses-hesitate-on-direct-mail/

We’ve talked before about how AI search tools are pulling traffic away from websites. Google’s AI Overviews and tools like ChatGPT are answering questions directly in the search results, and a lot of businesses are watching their site visits quietly decline as a result.

It’s a real trend, and it’s easy to look at that drop in traffic and draw an obvious conclusion: My website just isn’t as important as it used to be.

We’d push back on that. Hard, actually.

Read more: https://burlingtonpress.com/2026/09/05/ai-didnt-kill-your-website-it-changed-whos-reading-it-first/

Every marketing budget has to go somewhere. The question most business owners never stop to ask is what happens to that money after it leaves their account.

Spend it with a national ad platform or an out-of-state vendor, and the transaction is over the moment it clears. The money leaves the region and it isn't coming back. There's no relationship on the other end, no person who remembers your last order, no chance that dollar ever finds its way back to your own customer base. It just goes into a much bigger machine somewhere else.

Spend that same dollar with a business down the road, and something different happens. That business pays its employees, who live nearby and spend their paychecks at other local businesses. It sponsors the little league team, buys lunch from the diner on Main Street, and orders its own supplies from other companies in the area. The money doesn't just get spent once. It circulates.

Read more: https://burlingtonpress.com/2026/08/27/why-local-spending-circulates-differently/

Online printers have seemingly made it easy. A few clicks and you never have to talk to anyone. Upload a file, pick a paper stock, click checkout. Three days later a box shows up. For a lot of jobs, that’s genuinely fine.

But how much harder does that “easy” get the moment something actually goes wrong? Try getting an online printer on the phone when your order is off. That’s when it becomes clear who really makes things easy.

Read more: https://burlingtonpress.com/2026/08/25/why-local-still-wins-when-youre-choosing-a-print-partner/

Every business owner scrutinizes expenses, and graphic design is usually first on the chopping block. You know, because someone on your team knows Canva, while someone else can wrangle PowerPoint. Or you find a designer online offering rock-bottom rates.

Sometimes that works out fine.

But the question isn’t really “what did this cost me?” It’s “what is this costing me?” Those aren’t the same questions, and the gap between them is where a lot of businesses lose money without realizing it.

Read more: https://burlingtonpress.com/2026/08/23/the-cheapest-graphic-design-can-become-the-most-expensive/

Artificial intelligence has made it remarkably easy to create something that looks like a professional design. Give an AI tool a prompt and, within seconds, it can generate a logo concept, social media graphic, advertisement, illustration or even the beginnings of an entire visual identity. For businesses that once struggled to create anything beyond a basic template, that can be incredibly useful.

But there is a downside to making design easier to generate. When everyone has access to the same tools, the same prompts and many of the same visual trends, everything can start to look remarkably similar. As more businesses rely on AI-generated imagery and design, standing out visually may actually become harder.

That is exactly why custom, professional graphic design may be more valuable than ever.

Read more: https://burlingtonpress.com/2026/08/22/when-everything-starts-to-look-the-same-why-custom-graphic-design-matters-more-in-the-age-of-ai/

When you contact Burlington Press and ask for a quote on 5,000 postcards, we can certainly do that.

But, in reality, most people don’t actually want 5,000 postcards. They want…

The postcards are simply one possible way to get there.

For marketing directors and others responsible for generating results, that distinction matters. The question should not always be, “How much will this cost to print?” A better starting point is, “What are we trying to accomplish?” Because once we understand the goal, the best solution may not be 5,000 postcards.

Read more: https://burlingtonpress.com/2026/08/19/stop-buying-print-start-buying-outcomes/

Digital marketing is essential for almost every business today. A strong website, email marketing, social media, search visibility and online advertising can all play important roles in attracting customers and staying connected with them. But there is a difference between using digital marketing and building your entire marketing strategy around it.

For many businesses, digital has gradually become the default. Need more leads? Run an ad. Have an announcement? Post it on social media. Want to stay in touch? Send another email.

The problem is that your competitors are doing exactly the same thing. Digital marketing is no longer the differentiator. It is simply part of the environment in which every business operates.

Read more: https://burlingtonpress.com/2026/08/12/why-digital-marketing-alone-isnt-enough/